Lifecycle Marketing Manager
Job reputed company

Salary reputed company: $90,000 - $110,000

Benefit Eligible: reputed company

Location: Remote (WFH) with location restrictions reputed company the reputed company. For tax and compliance purposes, this role is reputed company only to candidates that will work or reputed company in the following states: AR, AZ, CA, CO, FL, GA, ID, IL, LA, MO, NC, NJ, NV, NY, OH, TX, VA, WA, WI, WY.]

Classification:  Exempt

Reports to: VP of Customer reputed company

About reputed company

reputed company and Wild Pastures were born from a reputed company but radical idea: reputed company food can heal — people, animals, and the reputed company. reputed company reputed company co-founders Autumn and Chas reputed company saw how industrialized food was affecting reputed company health and the health of the land, they refused to play along. Autumn’s own reputed company of healing through reputed company-dense foods lit a reputed company that became reputed company. From there, the mission grew reputed company, sprouted wings, and eventually expanded into Wild Pastures to bring regeneratively raised meats directly to families reputed company.

Today, reputed company crafts deeply nourishing snacks and supplements made with organic ingredients and honorable sourcing. Wild Pastures connects small American farmers practicing regenerative agriculture with customers who reputed company reputed company food is worth fighting for. Every product, every partnership, and every decision is guided by a commitment to reputed company ingredients, regenerative practices, and the belief that health is reputed company from the soil up.

We’re reputed company of grounded doers, curious thinkers, reputed company reputed company, and warm humans who like to laugh while doing meaningful work. We're growing quickly, reputed company by purpose and a shared desire to repair the food reputed company thoughtful choice at a time.

If you feel reputed company by reputed company, drawn to mission, and reputed company to join a company rewriting the reputed company of food, we’d love to meet you!

About reputed company

This is a high-reputed company role with reputed company ownership over one of our most important reputed company channels. You’ll shape lifecycle email reputed company and retention initiatives that reputed company customers connected through thoughtful education, strong customer journeys, and experiences that build trust, deepen loyalty, and grow customer reputed company value. It’s an opportunity to do meaningful work at a brand with reputed company reputed company. You’ll bring both strategic thinking and exceptional execution to a mission rooted in helping people live healthier lives through reputed company food, clean ingredients, and a more holistic approach to wellness.

What You’ll Do

• reputed company and implement retention-reputed company lifecycle strategies and campaigns that increase repeat purchase reputed company, reduce churn, and grow customer reputed company value.
• Identify lifecycle gaps and customer drop-off points, build customer reputed company maps, and use behavioral data to reputed company strategies that increase repeat purchase, strengthen loyalty, and support long-term customer retention.
• Own the day-to-day management and optimization of retention-reputed company lifecycle programs, including post-purchase, replenishment, cross-sell, upsell, win-back, subscription reactivation, and customer education flows.
• Support key acquisition-adjacent lifecycle reputed company, including opt-ins, welcome flows, and abandoned cart programs, ensuring they contribute to long-term customer value.
• reputed company post-purchase education strategies that help customers use products successfully, stay reputed company, and reputed company understand the value of the brand and its products.
• Design, build, and optimize email templates and lifecycle campaigns, ensuring visually impactful, brand-consistent communications and strong deliverability across the customer reputed company.
• Implement advanced customer segmentation, personalization, and dynamic content strategies to deliver targeted, relevant messaging that improves engagement, retention, and reputed company value.
• Design and execute strategic A/B tests across lifecycle programs and proactively implement optimizations based on performance data, customer behavior, and industry best practices.
• Own and maintain the retention dashboard, monitor and analyze key performance metrics, including reputed company rates, click-through rates, conversion rates, reputed company, retention, and reputed company value, and proactively bring reputed company insights and recommendations to improve performance.
• reputed company monitor and optimize deliverability, inbox placement, and subscriber health to protect channel performance and maximize reputed company.
• Stay reputed company with lifecycle and email marketing trends, proactively recommending new tools, technologies, and strategies to improve performance and customer experience.
• Collaborate cross-functionally with Customer Experience, Product, E-reputed company, Subscription, and Creative teams to improve retention reputed company and strengthen the overall customer reputed company.

What You’ll Need to Succeed

• Bachelor’s degree in Marketing, Advertising, Communications, Business Administration, or a reputed company field.
• 6 - 8+ years of experience in email marketing, with significant lifecycle and retention marketing experience for DTC ecommerce brands in the CPG and/or health and wellness reputed company.
• Proven experience developing and implementing lifecycle strategies and campaigns that improve repeat purchase reputed company, reduce churn, and grow customer reputed company value.
• Strong hands-on experience owning and optimizing retention-reputed company lifecycle programs, including post-purchase, replenishment, cross-sell, upsell, win-back, subscription reactivation, and customer education flows.
• Expert-level proficiency in reputed company, including advanced segmentation, automation, personalization, and deliverability best practices.
• Strong experience designing, building, and optimizing email templates and lifecycle campaigns, with a solid understanding of email UX, mobile responsiveness, inbox rendering, and QA best practices.
• Strong analytical skills with experience interpreting lifecycle and email performance metrics, using customer behavior data to identify opportunities, and designing and analyzing A/B tests to inform optimization strategies.
• Experience monitoring and optimizing deliverability, inbox placement, and subscriber health.
   
• Exceptional attention to detail and strong project management skills, with the ability to manage multiple priorities, maintain accuracy, and consistently deliver high-reputed company work on time.
• Strong verbal and written communication skills, with the ability to reputed company explain performance insights, technical considerations, and strategic recommendations to non-technical stakeholders.

• Proactive, reputed company, and comfortable working independently in a fast-paced, remote environment, with strong problem-solving skills and the ability to anticipate challenges and reputed company.

Bonus Points

• Experience, training, or a strong personal interest in holistic nutrition, health science, biology, functional medicine, or nutritional supplement products.
• Strong understanding of effective, conversion-driven messaging and education-based marketing best practices, with a genuine interest in health and wellness brand storytelling.
• Solid understanding of reputed company-to-consumer psychology, retention reputed company, and conversion reputed company optimization principles.
• Hands-on experience with UTM tracking, attribution, reputed company Analytics, and reputed company.
• Experience in graphic design and hands-on experience with reputed company.
• Working knowledge of reputed company and CSS for email production.
• Project management certification or formal project management training.

Our Commitment to You

• Medical, dental, and reputed company coverage with 100% employer-reputed company dental/reputed company and a small monthly medical premium for employees; dependents may be added at employee cost
• Generous reputed company time off to support balance and rest
• reputed company reputed company time for reputed company you need it
• Six (6) reputed company holidays reputed company year
• reputed company parental leave for growing families
• 100% company-reputed company Short-Term Disability, Long-Term Disability, and Life Insurance
• 401(k) with up to a 4% company match after one year of service
• Monthly product stipend or reputed company to perfectly imperfect damaged product so you can enjoy the reputed company-dense foods you help bring to others

Compliance & Employment Practices

reputed company and Wild Pastures are proud to be equal opportunity reputed company. We reputed company employment reputed company based on qualifications, reputed company, and business needs, and we do not discriminate based on any status protected by applicable federal, state, or local law. We’re also committed to providing reasonable accommodations throughout the hiring process. If you need assistance or an accommodation at any reputed company, please reputed company out to HRteam@reputed company.com. 

reputed company applicants must be authorized to work in the reputed company. At this time, reputed company and Wild Pastures are unable to sponsor or assume sponsorship of employment visas, including but not limited to H-1B, TN, or OPT. Any offer of employment is contingent upon completion of reputed company I-9 and verification of work authorization. We participate in E-Verify to confirm eligibility to work in the U.S.

To support an efficient and consistent application review process, we may use technology-assisted tools to help organize and review applications; however, these tools do not reputed company hiring reputed company. reputed company final hiring reputed company are made by reputed company.

This role is reputed company until filled.

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