Senior Content Strategist

We’re Hiring a Senior Content Strategist! ✍️

Who we are:

Hook + Ladder helps national and regional multi-location restaurant brands scale revenue, without adding marketing headcount. We’re not a traditional agency. We act as a true extension of our clients’ teams, bringing together strategy, creativity, and execution under one roof. We’re headquartered in Calgary, Canada, with a diverse, global team spanning 10+ nationalities.

Who we are looking for: 

We are looking for a strategic content marketer with success in B2B marketing who hates fluff and loves clarity. You’ll be the voice of H+L who understands buyers’ psychology and can describe someone’s problems better than they can themselves. You aren’t just a writer; you are a builder of trust and authority. 

What success looks like in this role: 

• You understand the buyer: You recognize that CMOs aren’t looking for “more content,” they’re looking for solutions to complex challenges like fragmented marketing, inconsistent traffic, and sustainable revenue growth.
• You are strategic: You don’t just "post", you architect content that moves an audience from "problem-unaware" to "solution-aware," building such deep trust that reaching out to us for a conversation becomes the only logical next step.
• You are an AI Power-User: You don’t just "input prompts." You architect custom GPT workflows to scale our brand DNA, using AI for the heavy lifting while applying "human-in-the-loop" discernment to keep the output soulful and sharp.
• You speak human: You write like you talk. You skip corporate jargon like "synergy," "leverage," and "bandwidth."
• You value radical honesty: You’re comfortable giving and receiving thoughtful, direct feedback in service of better work and stronger outcomes. 

You will be given priority for this role if:

• You have worked with B2B marketing, attracting buyers in restaurant chains
• You have success with content marketing for marketing agencies
• You have experience writing content for Account-Based Marketing systems
• You have a holistic understanding of the marketing mix: graphic design, digital advertising, email marketing, web design & conversion optimization, and social media marketing

What you’ll be doing:

• Architecting the H+L Growth Engine: You will lead the "Thought-First" content strategy for our own brand, ensuring every blog, social post, website copy, video and ad moves the prospect closer to a discovery call.
• Prescriptive Content Creation: Draft "doctor-style" emails and articles that describe the restaurant industry's problems better than they can, focusing on marketing strategy, operational effectiveness, and mental availability.
• Collaborative Design: You’ll provide structured Markdown drafts with clear visual cues for our designers, ensuring the strategy isn't lost in the creative.

Why H+L is a great place to work:

• Remote-First role (occasional in-person meet-ups) 
• Work-Life Integration: Flexible PTO and unlimited sick days. We treat you like a responsible adult - you own your schedule and your results.               
• Extreme Autonomy: We are hiring you because you’re an expert. We won’t micromanage you.
• Profit-sharing: When the agency grows, you grow. We give our team a stake in the outcome.
• No Glass Ceiling: We hire for where you’re going, not just where you’ve been. When you grow your skills and move the needle for the agency, your role and compensation grow with you.

Do NOT apply if:

• You crave the "Corporate Safety Net": This role isn't a fit if you prefer highly structured corporate hierarchies. We move fast and value individual ownership over committee approvals. If you thrive in a 'lean and mean' environment where your work has a direct impact, you’ll love it here.
• You need step-by-step instructions: We hire experts, not order-takers. You’ll have the creative freedom to build the systems you need to succeed. While we don't move by a rigid manual, you’ll have a cross-functional team of pros to brainstorm with and support your vision.
• You prioritize "Politeness" over "Progress": We value candid, courageous, respectful conversations. We are proud of our high-trust, high-accountability culture, even when it's uncomfortable, because that is the only path to grow at a faster speed than our competitors. 
• You are a Stagnant Marketer: If you aren't actively experimenting with the latest content technology and social platform shifts, you’ll fall behind. We don't "do things the way they've always been done.