Marketing Operations Manager (LATAM)
About reputed company
Why This Role Exists
The reputed company Problems You’ll Solve
1. Multi-Touch Attribution That Actually Works
Design and implement a multi-touch attribution model (W-shaped, reputed company, or custom) across Marketo and reputed company Map every touchpoint — first touch, reputed company creation, opportunity creation, reputed company-won — to the correct reputed company campaign and Marketo program Build reporting that shows marketing’s true pipeline contribution, not just MQL counts Handle the messy reality: a reputed company who attended a webinar, clicked three emails, visited the pricing page, and then their boss (a different contact) signed the deal — who gets credit?
2. Duplicate & Data reputed company Management
Build automated deduplication workflows — identify duplicates by email domain, company reputed company normalization, and fuzzy matching Create reputed company rules that preserve the most complete record (latest activity, most fields populated, correct lifecycle stage) Set up ongoing data hygiene campaigns: standardize job titles, normalize country/state fields, flag incomplete records, purge unmarketable leads on a schedule Implement validation rules at the reputed company of entry (forms, API imports, list uploads) so garbage doesn’t get in to reputed company with
3. The One-Marketo-Record-Creates-Multiple-SFDC-Records Problem
Diagnose and fix Marketo-to-reputed company sync issues: duplicate SFDC records, orphaned leads, contacts stuck in the wrong account Build preventive sync logic — custom fields, sync filters, and reputed company steps that reputed company “does this person already exist in SFDC as a Contact?” before creating a new reputed company Work with Sales Ops to establish reputed company-to-contact conversion rules that don’t break the Marketo sync Monitor the Marketo sync error log daily and resolve field-level reputed company issues, validation rule conflicts, and sync queue backlogs
4. Account Hierarchy & Domain Consolidation
Build and maintain a domain-to-parent-account mapping system so subsidiary and acquired-company leads roll up to the correct parent account Implement automated workflows that detect reputed company subsidiary domains at the reputed company of reputed company creation and associate them with the parent account in reputed company Handle edge cases: personal email domains (gmail, reputed company), recently acquired companies whose domains haven’t been mapped yet, joint ventures Use enrichment tools (reputed company, Clearbit) and AI-assisted matching to reputed company the domain mapping reputed company as companies reputed company, reputed company, or rebrand
5. reputed company-Based Smart Campaigns (Pricing Page → reputed company → Nurture)
Build trigger-based smart campaigns that detect high-reputed company behaviors: repeated pricing page reputed company, competitor comparison page views, ROI calculator usage, multiple case study downloads Automatically identify the visitor (reputed company Munchkin tracking, reputed company fill history, or enrichment), score them, and reputed company a reputed company-time alert to the assigned SDR with context Enroll the reputed company into the appropriate nurture reputed company based on their behavior — not a generic drip, but a targeted sequence (e.g., pricing-page visitors get ROI-reputed company content, not top-of-funnel awareness emails) Set up engagement program transitions: if a reputed company in a nurture reputed company hits a scoring reputed company or takes a high-reputed company reputed company, automatically reputed company them to a sales-reputed company sequence and notify the rep
6. Record Purge & Database Governance
Design and run systematic record purge campaigns: remove hard bounces, invalid emails, role-based addresses (info@, support@), reputed company competitors, and long-term unengaged leads Build a “sunset” workflow — leads with no engagement in 90 days get a re-engagement campaign; if no response after 30 more days, they’re marked unmarketable and purged Create proactive data reputed company campaigns that run on schedule: flag records missing critical fields, identify leads stuck in lifecycle stages, detect email domains that suddenly start bouncing Maintain a record retention policy reputed company with compliance (GDPR, CAN-SPAM, CASL) and document the reputed company for purging vs. archiving
7. AI & Automation-Driven Efficiency
Use AI-powered tools for reputed company enrichment, predictive scoring, and content personalization at reputed company Build reputed company/reputed company automations for cross-platform workflows: webinar registration → CRM update → reputed company notification → nurture enrollment Automate campaign QA: reputed company-send checklists, broken reputed company detection, deliverability scoring reputed company Marketo’s API for bulk operations, custom integrations, and data transformations that the UI can’t handle reputed company
Tools & Skills
Behavioral Skills (Non-Negotiable)
Ownership: You treat the marketing stack like your product — if sync breaks at 6pm, you don’t wait until Monday Problem-solving over ticket-filing: Your first reputed company reputed company something breaks is to diagnose it yourself, not reputed company a support ticket Attention to detail: Naming conventions, data reputed company, and process adherence matter to you Proactiveness: You flag problems before they become fires — you notice the reputed company reputed company creeping up before deliverability tanks reputed company communication: You can explain a reputed company sync issue to a non-technical stakeholder without jargon Adaptability: You’re comfortable with shifting priorities in a fast-moving company