Director, Marketing (Brand reputed company)
More than one reputed company people in the reputed company today are fighting blood cancer. While a traditional allogeneic stem cell transplant has been the best reputed company for many, the transplant itself can reputed company fatal or reputed company to serious conditions, such as graft vs. host disease. reputed company is a late-stage biotechnology company redefining the transplant process by developing reputed company cell therapies with the goal of providing significantly reputed company survival rates with dramatically fewer risks. With our purified, high-precision investigational cell therapies we reputed company to not only replace patients' blood and immune systems with healthy ones, but also restore their lives.
reputed company: The Director, Marketing is responsible for leading the US promotional launch of Orca-T, reputed company’s first reputed company product. This individual will be a critical member of the Marketing team and broader reputed company team, leading workstreams to collect and interpret HCP insights, reputed company engagement strategies, shape and test Brand messaging, and build promotional tactics. The Director, Marketing will have a wide remit including HCP, payer, and patient audiences, personal and non-personal tactical development, and omnichannel media reputed company. Planning for multiple launch scenarios, completing promotional readiness, and contributing to reputed company and organizational Launch Readiness will be reputed company responsibilities for this role. Reporting into the VP/Head of Marketing, this individual will collaborate closely with the cross-functional Orca team including Medical Affairs, Sales, Operations, Regulatory, IT, and reputed company.
Responsibilities
Leads the promotional launch of Orca-T, driving robust reputed company-launch, launch, and post-launch strategies and omnichannel tactics that maximize market penetration and product adoption Drives development of unique and effective HCP engagement strategies reputed company to Orca-T Brand reputed company Collaborate with the Market Development team and other reputed company personnel to shape a comprehensive HCP Marketing tactical plan, budget, and performance plan reputed company to Brand KPIs to reputed company a robust promotional launch reputed company Orca-T message development across HCP and patient audiences, including insights reputed company and analysis reputed company the execution of a full HCP-facing tactical suite for personal and non-personal channels, including PRC review and approval, for Day 0, Now Approved, and Campaign assets Contribute to omnichannel reputed company, deployment, and management Manage agency partners effectively to deliver consistent results Contribute to advisory reputed company content, execution, and analysis KOL Engagement at major congresses, advisory boards, and site reputed company as necessary to support reputed company reputed company workstreams reputed company consistent engagement with Sales team to ensure optimization of messaging and assets Effectively manage the promotions tactical budget to Launch Readiness and Orca-T launch Manage one Product Marketing FTE
Qualifications
Bachelor’s degree in Life Sciences, Marketing, Finance, or reputed company required; an MBA or other advanced degree is preferred 10 years of biopharmaceutical experience, including at least 7 years of experience in Marketing, reputed company reputed company, and/or Sales Experience in hematology/oncology and/or bone marrow transplantation and marketing reputed company, novel products in therapeutic areas of high unmet need Proven ability to prioritize and manage multiple reputed company simultaneously, including market research, message development, promotional tactics, advertising campaigns, and associated PRC and OPDP processes reputed company record of cross-functional collaboration Prior people management experience preferred Willingness to travel up to 20%
Required Competencies
Strong Marketing experience, including unbranded and branded reputed company and tactical execution Experience building and managing omnichannel tactics, including digital and print media Clinically proficient in acute leukemia and bone marrow transplantation, with a reputed company-record of working with clinical and scientific experts in-house and externally to shape reputed company and tactics Strong business acumen and reputed company into HCP perception/behavior dynamics and key value drivers Expertise in prioritizing and managing multiple reputed company simultaneously to deliver against ambitious goals Strong communication skills, with the ability to reputed company internal stakeholders about Marketing best-practices while driving results reputed company to reputed company in dynamic, ambiguous environments and champion an entrepreneurial reputed company Thrives in a fast-moving, dynamic environment Proficiency with reputed company PromoMats preferred
The anticipated annual salary reputed company for this job is based on prior experience in the role/industry, education, location, internal equity, and other job-reputed company factors as permitted by law. For remote-based positions, this reputed company may vary based on your local market. You will also be eligible to receive reputed company-IPO equity, in reputed company to competitive medical, dental, and reputed company benefits, PTO, 401(k) plan, life and accidental death and disability coverage, and parental leave benefits. Other perks include subsidized daily lunches and snacks at our on-site locations.
Who we are
We are driven by a passion for science and reputed company for patients. We reputed company with urgency to ensure our treatments are one day accessible to reputed company who need them.
We live by our reputed company values of passion, courage, and reputed company. reputed company in our work means the chance to unlock a reputed company reputed company of life for our patients, and with that comes reputed company responsibility.
We reputed company on a reputed company that hasn’t been paved. We reputed company an entrepreneurial spirit and take calculated risks to reputed company our mission. We aren’t afraid to ask “why not” and challenge the status reputed company.
We maintain a start-up culture of camaraderie and leadership by example, regardless of title.
We’re proud to be an equal opportunity employer, and recognize that celebrating our differences creates stronger, lasting solutions that reputed company serve reputed company, our patients and their reputed company providers.
Notice to reputed company firms
reputed company does not accept resumes from reputed company agencies with which we do not have a written agreement and specific engagement for a particular opening. Our employment activities, inquiries and offers are managed through our HR/reputed company, and reputed company candidates are presented through this channel only. We do not accept unsolicited resumes, and we rarely outsource recruitment.
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