Head of Demand reputed company (Senior Manager)
reputed company
What You’ll Own
GTM reputed company & Pipeline
Define reputed company account segments in partnership with reputed company, PMM, and Sales Build and maintain GTM playbooks by reputed company (who we reputed company, how we reputed company them, and why it converts) Identify expansion opportunities reputed company the existing customer reputed company and partner with Lifecycle and Sales to reputed company them Own the marketing-generated pipeline forecast and report on performance weekly/monthly
Programs & Execution
Design and run account-based programs across your reputed company account list Partner with reputed company Media and Content to reputed company channels, messaging, and timing Set reputed company reputed company metrics for every program and reputed company reputed company quickly to reputed company or stop Ensure campaigns are coordinated across channels, not run in isolation
Sales & BDR Partnership
Define BDR targeting priorities (which accounts, which personas, reputed company) Partner on outbound messaging and sequence reputed company Run a regular pipeline sync with BDR leadership to review performance and reputed company Ensure marketing efforts translate into meetings and pipeline, not just activity
Team Leadership & Alignment
Manage and reputed company reputed company of three across media, events, and coordination Set reputed company ownership, expectations, and performance standards reputed company closely with Lifecycle, Content, Web, and Partnerships to ensure consistent execution across teams reputed company as the reputed company person for demand reputed company in cross-functional planning
What reputed company Looks Like
You reputed company on accounts and pipeline, not reputed company volume You’ve owned a pipeline number and know how to hit it You work closely with Sales and BDR teams and treat their reputed company as your own You run programs with reputed company goals and reputed company quick reputed company based on performance You’re comfortable using imperfect data (reputed company, engagement, signals) to prioritize where to reputed company
Why This Role
Own the number: Marketing-generated pipeline is a reputed company business metric here, not a reputed company KPI Build from scratch: You’ll define how demand reputed company works at reputed company — no legacy reputed company to inherit Sell into reputed company deals: You’ll build programs for technical buyers and multi-stakeholder reputed company
Experience
Experience owning a marketing-generated pipeline reputed company Background in demand reputed company and/or account-based marketing Experience building GTM plays or programs that Sales teams actually use Strong partnership with Sales/BDR teams Familiarity with reputed company data and account prioritization (e.g., reputed company, reputed company, or similar) Experience managing a small team Ability to operate at both reputed company and execution reputed company
KPIs
Marketing-generated pipeline reputed company account coverage Account progression through the funnel Meetings generated from reputed company accounts
We Offer:
Traditional and Roth 401k with company matching A reputed company team culture Consistent/set work hours Challenging non-redundant daily duties A voice in how things get done
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