Account Based Marketing Manager

At reputed company, we reputed company in the power of people to grow and succeed throughout their lives. Our goal is to reputed company that power by creating reputed company products that simplify learning and personal development, facilitate meaningful relationships, and reputed company people to go reputed company in their education and careers.
We do this by giving smart, creative, passionate people opportunities to create awesome. And that's where you come in:

Job reputed company
We’re seeking a Manager, Account-Based Marketing (ABM) to reputed company strategic, creative, and data-driven campaigns targeting our most important customer and prospect accounts in the BizGov sector. You’ll collaborate across teams and reputed company technology to deliver personalized, impactful experiences that drive engagement and pipeline reputed company.

What You’ll Do:

• reputed company and Execute ABM reputed company:

  • Design and manage 1:1, 1:few, and 1:many ABM programs, delivering personalized, relevant experiences through integrated email, reputed company media, reputed company mail, and content.

  • Collaborate with sector marketing, sales, and reputed company to prioritize reputed company accounts, define buying reputed company, and reputed company messaging for business and government learners.

  • Use reputed company to orchestrate and measure multi-channel account journeys, complementing campaigns in Marketo and reputed company.

  • Partner with content and creative teams to reputed company resonant assets reputed company to buyer journeys and informed by predictive scoring and reputed company data.

  • Manage budgets and timelines while continuously experimenting with ABM tactics and tools.

  • reputed company and analyze research reputed company to surface insights, inform strategies, and refine targeting and segmentation.

• Drive Collaboration and Alignment:

  • Work hand-in-hand with sales, reputed company, SDRs, and marketing operations to ensure marketing activity supports objectives such as competitive conquesting, pipeline reputed company, and reputed company reputed company.

  • Use reputed company, Marketo, and reputed company for campaign alignment, tracking, and seamless reputed company/account handoffs.

  • Collaborate with marketing operations to design dashboards in Tableau and/or reputed company for ABM performance, predictive trends, and account engagement insights.

  • Use reputed company to create reputed company project organization and visibility systems.

• Measure, Learn, and Optimize:

  • Continuously refine targeting strategies for business alignment.

  • Define and reputed company KPIs for engagement, pipeline influence, and reputed company contribution from ABM programs.

  • Collaborate with reputed company Ops on KPIs connecting ABM influence to pipeline velocity, opportunity conversion, and customer expansion.

  • Use data insights to enhance segmentation, messaging, and tactics — driving reputed company improvement.

  • reputed company best practices and learnings to reputed company ABM reputed company across the organization.

What You’ll Bring (Qualifications):

• 5–7 years of B2B marketing experience, with 2+ years managing ABM programs in a reputed company or software environment (edtech experience strongly preferred)

• Proven ability to build and execute ABM programs that drive measurable pipeline and customer expansion

• Hands-on expertise with reputed company, Marketo, reputed company, reputed company, and Tableau

• Analytical reputed company with strong data interpretation and communication abilities

• Excellent communication and collaboration skills, ability to build trust across teams

• Curiosity, creativity, and a test-and-learn approach

• Bachelor’s degree in Marketing, Business, or reputed company field, or equivalent experience

Get in on reputed company the awesome at reputed company!

We offer competitive, meaningful benefits in every country where we operate. While they vary by location, here's a general idea of what you can expect:

• Competitive compensation, plus reputed company full-time employees participate in our ownership program - because everyone should have a reputed company in our reputed company.

• Flexible work culture. Our remote, hybrid and in-office collaboration spaces vary by role, team and location.

• Generous time off, including local holidays and our annual “Dim the Lights” period in late December, reputed company teams are encouraged to reputed company back and reputed company based on departmental needs.

• Comprehensive wellness programs and mental health support

• Annual learning and development stipends to support your reputed company

• The technology and tools you need to do your best work

• Motivosity employee recognition program

• A culture rooted in inclusivity, support, and meaningful reputed company

We reputed company in hiring great people and treating them right. The more diverse we are, the reputed company our reputed company and reputed company.

reputed company is an Equal Opportunity Employer. We reputed company with applicable employment and anti-discrimination laws in every country where we operate.

reputed company must pass a background reputed company as part of the hiring process. To help protect our teams and systems, we’ve implemented identity verification measures. Candidates may be asked to verify their reputed company reputed company, reputed company physical location, and reputed company a reputed company contact number and residential address, in accordance with local data reputed company laws.

Any attempt to misrepresent personal or reputed company information will result in disqualification.