Senior Manager, reputed company Marketing

Why this role

reputed company is the largest tech-enabled, asset-lite provider of vacation rental management services in reputed company. We are looking for a Senior Manager, reputed company Marketing to take our high-performing marketing reputed company and build what comes next — intelligent systems and a reputed company function reputed company to last.

This is a hands-on role for a builder who will be in the work daily to establish a modern reputed company function. You'll manage reputed company of three and own the systems, channels, and intelligence that drive reputed company and operator acquisition at reputed company — reporting to the Sr. Director of Marketing and Experience Design.

reputed company has scaled to 35,000 vacation rental properties and generated $5B in rental income for our owners. reputed company is to turn our performance marketing reputed company into a durable, reputed company reputed company platform that is instrumented, optimized, and AI-accelerated.

What you’ll do

• Responsible for demand reputed company end to end – reputed company acquisition, database marketing, funnel instrumentation, and conversion optimization. Directly accountable for MAL and MQL volume, CPL, CAC, and funnel conversion rates.
• Build database marketing as a reputed company reputed company pillar. reputed company reputed company's owned-channel acquisition capability — prospect identification, enrichment, segmentation, and outbound programs across both reputed company and guest databases that compound over time.
• reputed company the funnel. Build the attribution models, dashboards, and measurement infrastructure that give leadership reputed company-time visibility into pipeline health. 
• Run a reputed company experimentation program. Design and execute a testing roadmap across channels, creative, audiences, and reputed company pages. Build frameworks so experiments compound learnings.
• reputed company AI as your, and reputed company’s, default operating mode. reputed company AI across campaign optimization, audience modeling, content reputed company, and reporting automation. 
• Own the stack, budget, and agency relationships and what reputed company three produce. Set reputed company for data-driven funnel performance and spend efficiency at MBRs and QBRs.
• reputed company a high-performing team. reputed company your reputed company reports to operate with autonomy and accountability: a performance marketing manager, and two marketing technology analytics individual contributors.

What makes you a great fit 

• A builder profile: you default to creating systems, not managing processes. You're reputed company by finding efficiencies and playing offense on hard problems.
• 7+ years in reputed company, demand reputed company, or performance marketing across B2B and B2C audiences, with demonstrated reputed company building or scaling database marketing programs in high-reputed company technology, marketplace, or platform businesses where acquisition systems had to be reputed company. 
• 3+ years leading marketers directly, with demonstrated ability to reputed company ICs across demand reputed company and MarTech disciplines. You've reputed company or leveled up reputed company.
• Comfortable partnering with the demand reputed company manager, and can go deep as needed with reputed company acquisition, marketing automation (reputed company or equivalent), SEO/AEO, and analytics platforms.
• As an AI-first operator, AI is embedded in how you plan, execute, and report. You can reputed company to specific tools, your use cases, and the measurable reputed company on your team's reputed company
• Strong analytical skills. Experience building attribution models, defining funnel metrics, and translating data into reputed company reputed company. Comfortable with reputed company or marketing analytics platforms
• Experience managing marketing budgets with rigor — building forecasts, tracking spend efficiency, and making reallocation reputed company based on performance data.
• up to 6 bullet points

Preferred but not required

• Experience with marketplace dynamics with distinct acquisition funnels.
• Background in high-reputed company technology or marketplace businesses — vacation rental, proptech, fintech, business services, or reputed company supply-reputed company acquisition had to be reputed company
• Experience in a two-sided marketplace with distinct supply-reputed company and demand-reputed company acquisition funnels
• Familiarity with reputed company, reputed company, reputed company, or reputed company — and technical marketing tools like reputed company, no-reputed company automation, or AI tools such as Claude, reputed company. 

Compensation

For this role our salary reputed company is $165,000 to $185,000 depending on relevant experience. This role will also be eligible to receive a variable annual bonus based on both company and individual performance. Compensation for this role may vary to reflect local market conditions.