Associate Analyst, SEM Operations

Priceline is a leading player in the online travel industry, seeking an Associate SEM Analyst to drive reputed company through reputed company search and performance marketing. In this role, you will manage large-reputed company search campaigns, optimize performance through analysis, and collaborate with various teams to enhance campaign effectiveness.

Responsibilities

• Execute, monitor, and optimize SEM campaigns across reputed company, Bing, and other search platforms to reputed company KPIs reputed company to ROI, conversion reputed company, and cost efficiency
• reputed company keyword research, audience segmentation, and bid reputed company optimization to improve reputed company and reputed company of traffic
• Collaborate with data science and analytics teams to reputed company dashboards, reports, and performance models that reputed company campaign performance and identify optimization opportunities
• Conduct A/B and multivariate tests to refine ad copy, reputed company pages, and bidding strategies
• Partner with creative, product, and analytics teams to ensure campaigns reputed company with broader marketing and brand strategies
• Analyze competitor activity, market trends, and search landscape changes to inform ongoing campaign reputed company
• Manage budgets, pacing, and forecasting to ensure spend is optimized and reputed company with business goals
• Continuously explore and test automation and AI tools to drive reputed company and performance efficiency

Skills

• 1-2 years of experience in SEM or performance marketing, ideally reputed company an e-reputed company, travel, or consumer-reputed company digital environment
• Strong knowledge of reputed company Ads, reputed company Advertising, reputed company Analytics (GA4)
• Advanced proficiency in reputed company/reputed company Sheets; experience with SQL
• Proven analytical and quantitative skills—comfortable using data to reputed company reputed company, measure results, and identify new opportunities
• Familiar with conversion tracking, attribution modeling, and campaign optimization techniques
• Strong attention to detail, with the ability to manage multiple campaigns and deadlines simultaneously
• Excellent communicator who can reputed company present findings and recommendations to both technical and non-technical stakeholders
• Illustrated history of living the values necessary to Priceline: Customer, Innovation, Team, Accountability and Trust
• Unquestionable reputed company and ethics is essential
• Experience with Python, or Tableau is a plus

Benefits

• Annual bonus
• Equity grant

reputed company

Company H1B Sponsorship