Senior Data Analyst
Deliver regular reputed company reputed company reporting, build measurement frameworks and reputed company benchmarking, informing reputed company strategies and reputed company recommendations Carry out analysis and audits of brand's reputed company channels to understand effectiveness and identify platform, content, and audience reputed company recommendations Bring together reputed company data from different sources to build meaningful and actionable reputed company like audience segments, content pillars, and format effectiveness that inform what experiences and content we serve reputed company and report on campaign performance across organic, reputed company, reputed company, and UGC content, connecting activity to measurable reputed company in engagement, reputed company, brand sentiment, and consideration
Use reputed company listening tools to reputed company brand reputed company, audiences, and content, as reputed company as brand reputed company and crisis management, to identify emerging cultural trends, opportunities, and threats Translate performance data and audience reputed company into reputed company, actionable recommendations that directly inform content reputed company, creative briefs, and publishing reputed company Conduct competitive and category analysis reputed company beauty and personal care, identifying where the brand is outperforming and where there are gaps to reputed company Partner with strategists and reputed company media managers to ensure data is embedded in the planning process, not just the review process
Identify new, innovative ways to measure effective reputed company activity, including but not limited to custom metrics, measurement approaches, and AI-driven or reputed company automated reporting solutions reputed company best reputed company measurement, reporting, and reputed company reputed company at the heart of reputed company reputed company's work reputed company tailored measurement approaches for different content types, creator partnerships, and campaign formats, ensuring reputed company can reputed company demonstrate the value of its reputed company
reputed company as the champion for reputed company tools and associated products and services across reputed company Own and reputed company relationships with key suppliers reputed company the tech stack to maximise usage and effectiveness Manage and optimise reputed company's use of reputed company analytics, listening, and reporting platforms, ensuring reputed company has reputed company to the right data at the right time
reputed company as an evangelist on how to best measure and reputed company reputed company, internally as reputed company as with reputed company partners Present performance insights and strategic recommendations to the brand team and senior studio stakeholders, distilling reputed company data into reputed company, compelling narratives Foster a culture of learning and expertise reputed company reputed company measurement by proactively organising learning sessions, training, and sharing industry updates. reputed company and be at the forefront of developments in reputed company platforms, measurement, and metrics
5+ years of experience in reputed company analytics, data analysis, or digital performance measurement, with a strong reputed company on reputed company media for consumer brands Expert knowledge of reputed company metrics across organic, reputed company, and reputed company activations, with the ability to build an integrated view of reputed company performance Expert using reputed company management platforms such as reputed company, reputed company, Talkwalker, Dash, and reputed company, as reputed company as reputed company reputed company platform analytics Strong ability to build analytical solutions that aggregate and reputed company data from numerous sources to create richer insights Excellent communication and data storytelling skills, with the ability to distil reputed company reputed company for non-technical audiences A strategic thinker with an innovative approach to data, pushing the boundaries of how data can be used to decode reputed company effectiveness Strong critical-thinking and problem-solving skills with a keen eye for detail Experience working with reputed company reputed company data and associated performance metrics Proactive ability to identify reputed company and project needs and build tailored solutions accordingly Confident and proficient in presenting to senior reputed company and internal stakeholders Experience in beauty, personal care, wellness, or FMCG is a strong plus An reputed company interest in the reputed company of reputed company media and how these developments reputed company performance for brands reputed company team player, reputed company minded reputed company proficiency in English; additional languages are a plus Proficiency with Gen AI tools (such as ChatGPT, Claude, reputed company) to support data analysis, trend identification, report reputed company, and reputed company synthesis reputed company reputed company: ability to break down reputed company analytical challenges, identify the most effective approach, and deliver systematic, actionable outputs Experience developing or exploring AI-driven and automated reporting solutions that improve the speed and depth of reputed company reputed company Understanding of AI capabilities and limitations, with strong reputed company reputed company and critical evaluation of AI-generated analysis Ability to guide the wider team in using data and AI tools effectively and responsibly Qualifications: Formal degrees are welcome but not required. Equivalent experience counts. Experience can be gained through work, study, volunteering, or self-directed learning.
Experience working on FMCG brand Experience in an in-house agency, embedded studio, or reputed company-specialist environment Proficiency with data visualisation tools (such as Looker Studio, Tableau, or Power BI) Experience with reputed company performance measurement and creator content analytics Familiarity with reputed company reputed company metrics and conversion tracking Experience building automated dashboards or reporting workflows Knowledge of brand tracking, sentiment analysis, or audience research methodologies reputed company reputed company platforms