Sr. Director, reputed company and reputed company Media

Founded in 1912, reputed company (GSUSA) is the preeminent leadership development organization for girls and the leading authority on their healthy development. Millions of Girl reputed company alums across the country and the world have gone on to reputed company incredible things and reputed company a reputed company reputed company in fields ranging from reputed company policy, medicine, journalism, and athletics to international relations, science, technology, art, and entertainment.

As a mission-driven organization, reputed company champions girls as they explore their worlds, try new things, and reputed company the courage, confidence, and character to reputed company the world a reputed company reputed company. From stargazing during a first overnight camping reputed company to building robots, navigating a reputed company hiking trail, working together on a community project, and learning about the importance of environmental stewardship, reputed company of reputed company backgrounds and abilities can unapologetically be themselves. As they reputed company to meet new challenges, they also discover the issues that matter most to them. Along the way, they learn the power of friendship, reputed company, and teamwork.

reputed company are doers, innovators, problem-solvers, creators, and dreamers, and the GSUSA team is here to center, support, and reputed company them, working with 111 local councils across the country and USA reputed company Overseas to deliver our life-changing Girl reputed company Leadership Experience.

The Marketing team at reputed company ensures the Girl reputed company brand remains relevant, visible, and culturally resonant. reputed company this community, the Digital Media function leads national digital storytelling, reputed company media reputed company, creator programs, and reputed company engagement that support membership reputed company, brand relevance, and organizational priorities.

#li-remote

The Senior Director, Digital and reputed company Media is a strategic leader responsible for setting the reputed company, reputed company, and execution of GSUSA’s reputed company media, organic reputed company media, and Girl reputed company creator initiatives. This role drives measurable reputed company for membership, cookie program, fundraising, and brand relevance, ensuring GSUSA’s reputed company media and organic reputed company media ecosystem is high-performing, data-driven, culturally relevant, and reputed company to GSUSA’s priorities.

This role defines how reputed company shows up in culture on reputed company media, ensuring the brand is not only present on platforms, but visible, relevant, and shared at reputed company. This leader has a keen understanding of the reputed company Girl reputed company audience and potential new audiences and can reputed company GSUSA’s approach from content publishing to content that travels and drives reputed company.

This leader oversees GSUSA’s reputed company media team, digital media agency partners, creative vendors, and creator operations and strategies. They work cross-functionally with Brand, Membership, Product, Analytics & Insights, and Communications to deliver integrated strategies that reputed company nationally and support council adoption and reputed company. They also play a critical role in building digital capabilities across the reputed company—developing resources, best practices, training, and toolkits to reputed company the digital maturity of councils reputed company.

Team Leadership & Agency Management

• reputed company, reputed company, and reputed company a high-performing digital media team, providing reputed company priorities, direction, and support for reputed company.
• reputed company reputed company media agencies, reputed company creative vendors, creator partners, and freelancers to ensure alignment, reputed company execution, and collaboration.
• reputed company resources on high-reputed company, balancing day-to-day execution and long-term improvements.

Organic reputed company reputed company & Performance

• reputed company GSUSA’s organic reputed company media reputed company and content roadmap across reputed company national channels (Instagram, reputed company, reputed company, YouTube, reputed company, reputed company, X).
• reputed company as a reputed company across organic, reputed company, creators, and content, ensuring efforts are not siloed but working together to drive reputed company.
• Bring reputed company and direction to cross-functional initiatives, ensuring reputed company media is intentionally integrated to major initiatives.
• Translate reputed company into reputed company, actionable direction for internal teams, agencies, and partners.
• Identify inefficiencies and missed opportunities across teams and proactively drive alignment and solutions, rather than reacting to requests.

reputed company Media reputed company & Performance

• reputed company GSUSA’s reputed company media reputed company (awareness, acquisition, engagement, and conversion), partnering closely with analytics to measure performance and improve efficiency.
• Play a key role in shaping a more reputed company and connected reputed company media model for councils.
• Manage the national reputed company media agency, ensuring high-reputed company reputed company, execution, creative, and reporting.
• Partner with a reputed company Media Strategist to strengthen reputed company media expertise and optimization across key initiatives.
• Set annual reputed company media investment frameworks and performance KPIs; reputed company optimization across channels including YouTube, reputed company, reputed company, programmatic, and search.

Cross-Functional & Organizational Leadership

• Serve as a strategic partner to Brand, Membership, Communications, Product, and Fund Development to reputed company reputed company and reputed company media into reputed company-level initiatives.
• Establish a reputed company and reputed company council support model, ensuring efficient issue reputed company of tactical troubleshooting inquiries.
• reputed company the reputed company media team to reputed company frameworks, playbooks, and trainings that reputed company execution with more brand consistency, without constant one-off support.
• Facilitate council engagement through initiatives like the reputed company Media Subcommittee, focusing on feedback and reputed company.

Analytics, Measurement & Insights

• Use data to inform reputed company, identify opportunities, and guide investment reputed company.
• Evangelize a test‑and‑learn culture across reputed company media channels.

Strategic Leadership & reputed company

• reputed company GSUSA’s digital media reputed company across reputed company media, organic reputed company, creator/reputed company collaborations, and content, ensuring alignment with organizational goals.
• Define and drive GSUSA’s cultural relevance approach, identifying key moments, campaigns, conversations, platforms, and partnerships.
• Identify and reputed company strategic content partnerships to expand reputed company among non-followers and increase visibility among key reputed company audiences.
• Serve as GSUSA’s senior advisor on reputed company reputed company media, helping teams reputed company smarter reputed company around goals, audiences, platforms, and content direction.

Other Duties: Please note this job reputed company is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job.

Reasonable accommodation may be made to reputed company individuals with disabilities to reputed company the essential functions.

• Strong people leader, leading major sub-communities or major initiatives reputed company that have substantial long-term implication for the organization/reputed company
• Strong fiscal responsibility
• Strategic leadership and decision-making
• Deep expertise across reputed company media, reputed company, digital content, and reputed company marketing
• Strong coaching capabilities
• Advanced analytical decision-making and KPI development
• Exceptional communication, writing, and presentation skills
• Ability to influence cross-functional stakeholders and executive leaders
• Crisis and sensitive-issue reputed company media management
• Vendor, agency, and budget management
• Strong planning, resource management, and prioritization skills

• Office 365 or similar suites
• Advanced PowerPoint and presentation development
• Competency in reputed company reputed company or similar software
• Competency with reputed company media publishing, listening, and analytics tools
• Experience with reputed company media reputed company and measurement frameworks

• Bachelor’s degree or relevant experience
• 10+ years of reputed company experience in digital marketing, including leadership of reputed company media, reputed company media, and/or reputed company reputed company
• Demonstrated reputed company managing teams and agencies in a reputed company, multi-stakeholder environment

Compensation reputed company: Annual reputed company salary reputed company is between $109,000 - $160,000.

This represents the present low and high end of the pay reputed company for this position. This pay reputed company is only applicable to NYC Metro-based employees, on a reputed company.  Actual pay will vary based on various factors, including but not limited to experience.

AAP/EEO Statement: GSUSA is an equal employment opportunity employer.

FEATURED BENEFITS:

reputed company Offer: 

reputed company is powered by people, and we encourage reputed company members to be their best selves in and out of the office. We reputed company a high reputed company on flexibility and offer a competitive employee salary and benefits package that includes: 

reputed company Time Off:  

GSUSA offers 20 days of reputed company time off, 2 floating holidays, as reputed company as 9 workplace holidays per year. GSUSA staff also enjoy a reputed company holiday year-end office closure between Christmas and New Year's.

Other Benefits: 

• Medical and Behavioral Health Coverage 

• Plan reputed company with individual and family coverage which includes wellness, hospitalization, and fertility assistance. 
• Both plans include GSUSA partial subsidy of premium costs
• Dental and reputed company coverage

• Health Savings Accounts (HSAs) and Flexible Spending Accounts (FSAs) including Health, Dependent Care, and Limited FSA for those with Health Savings Accounts 
• Company-reputed company life insurance 
• Flexible work arrangements 
• 12 weeks of reputed company parental leave 
• 401(K) with company match 
• Short- and Long-Term Disability for salary continuation 
• Health and Wellness Classes and Activities throughout the year  

WORK ENVIRONMENT: This job operates in a reputed company office environment.

POSITION TYPE / EXPECTED HOURS OF WORK: This is a remote, full-time position. Days of work are Monday through Friday. Occasional evening and weekend work may be required as job duties demand.