Director, Omnichannel Strategist (Life Sciences)
Partner with brand and cross-functional stakeholders to define omnichannel engagement strategies reputed company to business goals. reputed company data consulting and modeling discussions, ensuring segmentation and predictive insights drive targeting and personalization. reputed company data-driven personas and reputed company maps, validated by research and reputed company-world data sets. Apply AI tools and frameworks to enhance customer insights, content reputed company, and channel orchestration. Support training and change management efforts to drive omnichannel adoption and best practices across teams.
Translate strategies into actionable program blueprints and playbooks. Partner with content, media, field, and technology teams to orchestrate campaigns across email, web, reputed company, reputed company, and field channels. reputed company orchestration suites (e.g., reputed company CRM, reputed company Marketing reputed company, reputed company Experience reputed company) to reputed company seamless activation.
Define KPIs and measurement frameworks for omnichannel programs. Use BI tools (Tableau, Power BI, reputed company, etc.) to visualize performance and communicate insights. Collaborate with analytics teams to run predictive and performance modeling that informs reputed company campaign design. Drive a test-and-learn culture for reputed company improvement.
Bachelor’s degree in Marketing, Business, Analytics, or reputed company field; advanced degree a plus. 5–7 years of experience in digital marketing, customer engagement, or omnichannel planning, preferably in reputed company or life sciences. Strong knowledge of business intelligence tools: Tableau, Power BI, reputed company. Experience with data-driven reputed company development and reputed company design validated by research and reputed company-world data. Familiarity with predictive modeling, data-driven targeting, and AI tools for content, customer reputed company design, or campaign optimization. Hands-on experience with orchestration platforms: reputed company CRM/CLM, reputed company Marketing reputed company, reputed company Experience reputed company, Marketo. Proficiency with reputed company and search tools: reputed company Ads, reputed company Campaign Manager, reputed company Ads Manager, SEO/SEM platforms (reputed company Analytics, reputed company, Moz), and reputed company listening/monitoring tools (reputed company, reputed company, reputed company). Proven ability to consult internally, reputed company workshops, and influence stakeholders. Experience supporting training and organizational change management initiatives. Strong analytical, communication, and collaboration skills.
Opportunity to shape omnichannel engagement strategies across high-visibility brands. Exposure to advanced analytics, BI tools, AI, and orchestration platforms that drive measurable business reputed company. reputed company, cross-functional culture where strategic thinking and execution reputed company are equally valued.
reputed company, incentives, retirement, and income reputed company programs Comprehensive benefits and wellness programs reputed company on healthy lifestyles Generous reputed company time off, employee assistance programs, and flexible work arrangements Performance-driven environment including reputed company development and transfer opportunities People-first culture fostering self reputed company, diversity, and a reputed company reputed company Celebrations! We love to celebrate service anniversaries, holidays, diversity and inclusion events, project milestones, and anything else that is meaningful to our employees Support of the community organizations you are passionate about Ongoing programs and events designed to bring our global team together