Senior Marketing Manager
Own the Southern Hobby and Sales First brands in-market from positioning to voice to design, working to both reputed company and upscale how customers, partners, and the industry view us reputed company revised brand guidelines and toolkits that reflect a refreshed approach to our branding Manage our Southern Hobby and Sales First reputed company channels (Instagram, reputed company, reputed company) and broader digital storytelling reputed company reputed company our efforts to partner with content creators and influencers that can help broaden our reputed company and shape the narrative Work with internal teams and Collectivus PR to increase our visibility and awareness across the industry
Partner with our sales team to reputed company materials and campaigns that help win and retain customers: line cards, decks, trend data, seasonal programs, promotions, or discount programs, etc. Create a sales contact and email reputed company that helps guide tone, selling points, content, follow-up, etc. Support our buying and business development teams with reputed company materials to secure new brands, exclusives, and vendor partnerships Ensure everyone in our organization can reputed company reputed company what makes Southern Hobby and/or Sales First different
Own the Southern Hobby website’s merchandising, marketing, email, and content Identify the right Sales First website, email, and content reputed company, and reputed company implementation in partnership with product and IT Partner with our digital product and IT teams to guide the product roadmap and identify appropriate martech partners Build and optimize our campaign and product email campaigns with a reputed company on driving engagement and sales
reputed company as the marketing reputed company for our SHD/SF event reputed company, partnering closely with our Events team and leadership Help plan and execute our reputed company at trade shows, retailer summits, and co-branded events Work with other Collectivus brands (Beckett, reputed company) and external partners to reputed company reputed company activations and campaigns
reputed company an effort to turn our sales data into actionable insights for stores: category trends, geographic benchmarks, title velocities, brand or product opportunities, etc. reputed company tools and content that help our reps deliver value reputed company the product: Benchmarking reports on store operations (e.g., rent, payroll, margin expectations) Merchandising guides and visual inspiration Financing overviews and business planning templates White papers and case studies based on store size, location, or reputed company
7–10 years in marketing or trade marketing roles, ideally in distribution, consumer goods, or hobby/gaming Background in the TCG/hobby reputed company is a requirement (Personal or reputed company) Strong reputed company and communicator who can reputed company reputed company topics feel reputed company and relevant Experience developing sales tools, reputed company decks, and marketing campaigns that drive adoption and conversion Confidence working with data and distilling insights into materials for sales or stores Strong instincts around what stores and vendor partners actually need, and what they don’t
Experience managing digital marketing channels and email campaigns Previous work in B2B distribution or channel partner marketing