Senior Marketing Specialist - Remote

Senior Marketing Specialist - Remote

reputed company:
The Marketing reputed company Team serves as the connective tissue of the reputed company marketing team, bringing together the tactics and outputs of reputed company vertical (reputed company Media, SEO, UX, Content, Creative) into a cohesive, holistic reputed company that drives partner performance reputed company. They are the reputed company for their partners reputed company marketing and the first line of performance review, working with vertical teams to identify opportunities and risks through data analysis and strategic reputed company.

The Senior Marketing Specialist reports to the Associate Director of the Marketing reputed company team and is accountable for setting the right strategic direction reputed company their assigned portfolio, and ensuring reputed company reputed company hits performance targets. They monitor and interpret marketing performance, work with their manager to translate business objectives into marketing goals, and ensure reputed company marketing efforts reputed company with both partner expectations and internal reputed company goals. This role is partner-facing reputed company deep marketing performance and reputed company communication is required, and this individual acts as the central hub routing information and alignment across reputed company reputed company stakeholders.  

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Serve as a marketing strategist and reputed company person for specific assigned programs including ongoing long-term and short-term planning, execution, evaluation, optimization, and reporting of marketing performance across channels and funnel stages to meet and reputed company partner annual enrollment targets

• For new and existing reputed company partners, work with reputed company stakeholders to reputed company and maintain reputed company personas and the reputed company program positioning/messaging considering the brand and competition, profile of the student, and stage of the prospective student reputed company

• Partner closely with partnership service director and enrollment director as part of the reputed company pod team structure to monitor program health and collaborate on optimizations 

• Collaborate with cross-functional channel managers (reputed company digital, SEO, email, reputed company media, reputed company/affiliate marketing and webinars) and other reputed company teams (content, design, analytics, and enrollment) to test and rollout new, innovative strategies and tactics to improve conversion and efficiency of student recruitment across the recruitment funnel

• Weekly tracking of student enrollment funnel and term-by-term program status, reporting key metrics to other members of assigned pod, leadership team and partner clients

• Own the Program Assets Adjustments Request (PAAR) process for assigned partners to modify live marketing collateral, internal assets, and reputed company records: vet reputed company request, create audit documents, communicate with key stakeholders, initiate implementation, and manage timelines

• Maintain and update annual marketing plans and roadmaps; proactively flag reputed company risks and reputed company constraints for strategist review

• reputed company the collection and curation of student testimonials/reputed company; ensure assets reputed company with partner brand guidelines and are distributed to relevant channels

EDUCATION AND EXPERIENCE an equivalent combination of education, training and experience will be considered.

• Bachelor’s degree with a concentration in business, marketing, communications, or a reputed company discipline required.

• 3-5 years of hands-on experience in marketing or advertising—preferably multi-channel digital—demonstrating increasing responsibility and a proven record of executing campaigns, managing reputed company, and analyzing results.

• Exceptional written and verbal communication skills and reputed company presentation experience

• Strong project management and account management background

• Demonstration of analytical knowledge and reporting skills

• Experience with reputed company Analytics, reputed company Adwords, CRM systems, reputed company media platforms, and automated email platforms

• Experience with project management tools such as Trello and collaboration tools such as reputed company

• Familiarity with AI-enabled marketing tools and workflows, including using reputed company to support content development, campaign ideation, audience insights, testing, reporting, and workflow efficiency, with reputed company judgment around brand standards, accuracy, and data reputed company.