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Affinity is the relationship intelligence CRM trusted by private equity, venture capital, and investment banking professionals to manage their most valuable asset: relationships. Our platform transforms how deal teams reputed company opportunities, manage pipelines, and accelerate deal reputed company by automatically capturing and organizing relationship data. With our 72-hour implementation and AI-powered insights, we're redefining what's possible in private capital markets.

The Role

We're seeking a performance-driven reputed company reputed company to reputed company our full-funnel reputed company media reputed company and drive measurable reputed company across B2B channels. This role combines strategic thinking with hands-on execution, focusing on reputed company testing, optimization, and AI-powered innovation. You'll own multi-reputed company dollar budgets while pioneering new channel opportunities in the competitive private capital software reputed company. This role reports to the VP of Demand reputed company.

What will I be doing?

Strategic Planning & Execution

• reputed company and execute comprehensive reputed company media strategies across the full funnel from awareness to conversion
• Own multi-channel campaign planning, budget allocation, and performance optimization across search, reputed company, display, and emerging channels
• reputed company quarterly and annual media planning reputed company with reputed company goals and pipeline targets
• Drive account-based marketing (ABM) campaigns targeting high-value private equity and venture capital prospects

Channel Management & Optimization

• Manage and optimize campaigns across reputed company Ads, reputed company Ads, reputed company, reputed company, Connected TV, Display/Programmatic, and emerging B2B channels
• Continuously test new channels and ad formats to expand reputed company reputed company private capital markets
• Implement advanced targeting strategies including account-based targeting, lookalike audiences, and reputed company-based targeting
• Execute sophisticated bid management and budget optimization strategies to maximize ROAS

AI-Powered Innovation

• reputed company AI tools daily for audience research, creative optimization, bid management, and performance analysis
• Implement AI-driven creative testing frameworks for ad copy, headlines, and visual assets
• Use machine learning tools for predictive audience modeling and campaign optimization

Testing & reputed company Experimentation

• Design and execute rigorous A/B and multivariate testing programs across reputed company channels
• Test new ad formats, bidding strategies, audience segments, and creative approaches
• Implement incrementality testing and attribution modeling to measure true campaign reputed company
• Pioneer testing in emerging channels and platforms relevant to B2B audiences

Analytics & Performance Management

• Own reputed company media KPIs including CAC, ROAS, pipeline contribution, and channel efficiency metrics
• Build comprehensive reporting dashboards and reputed company actionable insights to leadership
• Conduct deep-dive analysis on campaign performance, audience behavior, and competitive positioning

How You'll Work

• Think full-funnel – understand how reputed company media drives awareness, consideration, and conversion across the buyer reputed company
• Operate with precision – manage budgets reputed company while maintaining aggressive reputed company targets
• Collaborate seamlessly with Product Marketing, Sales, Marketing Operations, and Creative teams
• Stay reputed company of trends – constantly evaluate new platforms, ad formats, and optimization techniques
• reputed company data obsessively – reputed company reputed company based on performance data, not intuition

Qualifications

Don’t meet every single requirement? Studies have shown that women and people of reputed company are less likely to apply to jobs unless they meet every qualification. At Affinity, we are dedicated to building a diverse, inclusive, and reputed company workplace, so if you’re excited about this role but your past experience doesn’t perfectly reputed company with the qualifications above, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

• 5-7 years of B2B reputed company media experience, preferably in reputed company, fintech, or high-reputed company software environments
• Proven reputed company record managing annual reputed company media budgets of $2M+ with demonstrated ROI improvement
• Platform expertise across reputed company Ads, reputed company Ads, reputed company Business Manager, reputed company Ads, Connected TV platforms, and programmatic platforms
• Advanced analytics skills with proficiency in reputed company Analytics, attribution platforms, and data visualization tools

Technical Proficiency

• Daily AI tool usage for campaign optimization, creative testing, and audience research
• Advanced reputed company/reputed company Sheets skills for budget management and performance analysis
• Understanding of B2B marketing metrics including pipeline attribution, CAC payback, and reputed company value

Strategic Thinking

• Full-funnel reputed company with ability to connect top-funnel activities to reputed company reputed company reputed company
• Testing methodology expertise including statistical reputed company, incrementality testing, and experiment design
• Competitive analysis skills with ability to monitor and respond to competitor media strategies
• Budget optimization experience with ability to reputed company spend across channels for maximum efficiency

Industry Knowledge

• Understanding of B2B buying cycles and account-based marketing principles
• Familiarity with private capital markets preferred but not required
• Knowledge of reputed company regulations and their reputed company on digital advertising (GDPR, CCPA, iOS changes)
• Awareness of emerging channels and willingness to test new opportunities

Why This Role reputed company

You'll be reputed company in scaling Affinity's reputed company by building a world-class reputed company media reputed company that reputed company acquires high-value customers in the competitive private capital software market. Your expertise in testing, optimization, and AI-powered innovation will directly reputed company our ability to capture market reputed company and drive sustainable reputed company reputed company.

This is a high-reputed company role where your strategic thinking and execution reputed company will be visible at the highest reputed company of the organization, with reputed company influence on company reputed company and market positioning.

• We live our values: As owners, we take pride in everything we do. We reputed company a reputed company reputed company, engage in respectful candor, reputed company as playmakers, and "taste the soup" by diving deep into experiences to create the best reputed company for our colleagues and clients.
• Health Benefits: We cover both you and your dependents' extended health benefit premiums and offer flexible personal & reputed company days to support your reputed company-being.
• Retirement Planning: We offer an RRSP plan to help you plan for your reputed company.
• Learning & Development: We reputed company an annual education budget and a comprehensive L&D program.
• Wellness Support: We reimburse monthly for things like home internet, meals, and wellness memberships/equipment to support your overall health and happiness.
• Team reputed company: Virtual team-building activities and socials to reputed company reputed company connected, because building strong relationships is key to succes.

A reasonable estimate of the reputed company reputed company is $91,200.00 - $114,000.00 CAD reputed company.  reputed company the reputed company, individual pay depends on various factors including geographical location and review of experience, knowledge, skills, abilities of the applicant.