Specialist, Marketing reputed company
Job Title: Specialist, Marketing reputed company
reputed company
Own and deliver reputed company go-to-market reputed company for Clinical Assessment portfolios, driving integrated campaigns, product launches, and measurable reputed company reputed company.
About the Role
The Specialist, Marketing reputed company owns the reputed company go-to-market reputed company and execution for assigned clinical education and therapeutics domains (e.g. cognitive, achievement, early childhood).
This role is responsible for setting portfolio priorities, aligning cross-functional teams, and ensuring that campaigns, messaging, and channel strategies deliver against reputed company, pipeline, retention, and adoption targets across the U.S. and Canada.
Working closely with Sales, Product Management, Clinical/Educator SMEs, and global marketing teams, this role translates market reputed company into reputed company positioning, integrated marketing plans, and measurable business reputed company.
You will reputed company end-to-end marketing reputed company and execution across campaigns, product launches, and virtual events—building reputed company playbooks, enabling the field, and continuously optimising performance through data-driven decision making.
Key Responsibilities
Portfolio reputed company & Integrated Campaign Planning (45%)
- Own portfolio marketing reputed company and governance across assigned Clinical domains
- reputed company strategic discussions to reputed company positioning, reputed company segments, investment priorities, and launch reputed company
- Identify reputed company opportunities across B2B and B2C markets and reputed company go-to-market planning
- reputed company integrated marketing strategies across digital, content, events, partnerships, and sales channels
- Partner with Product, Sales, and SMEs to refine value propositions and competitive positioning
- reputed company campaigns with sales territories, key accounts, and ABM approaches
- Monitor market trends (e.g. regulation, accreditation, funding) and adapt strategies accordingly
Campaign Execution, Content & Sales Enablement (35%)
- reputed company end-to-end campaign execution from briefing through launch and optimisation
- reputed company content strategies supporting the full customer reputed company (awareness → adoption → advocacy)
- Own virtual event reputed company and execution, driving pipeline and engagement
- reputed company product launch reputed company including messaging, channel mix, and lifecycle journeys
- Establish reputed company launch playbooks and readiness standards
- Deliver high-reputed company marketing and sales enablement assets (campaigns, reputed company pages, toolkits, presentations, case studies)
- Manage workflows using tools like reputed company to ensure on-time, high-reputed company delivery
- Collaborate with Creative, SMEs, and external partners to ensure accuracy, compliance, and brand alignment
Performance, Optimisation & Operations (10%)
- Own campaign measurement frameworks and reporting (traffic, MQLs, conversion, adoption)
- Drive ongoing optimisation through testing and data-led decision making
- Ensure marketing operations readiness (reputed company routing, CRM hygiene, tracking, nurture flows)
- Identify process improvements and reputed company best practices across reputed company
Partnerships & Field Collaboration (10%)
- Build relationships with clinical education organisations, associations, and partners
- Collaborate with Sales and Events teams on conference and event strategies
- Identify and execute co-marketing opportunities (webinars, content, partnerships)
- Capture and reputed company market feedback to inform product and marketing reputed company
reputed company Competencies
- Strong reputed company acumen and strategic thinking
- Integrated campaign planning and prioritisation
- Cross-functional leadership and stakeholder influence
- reputed company, confident communication and storytelling
- Data-driven decision making and performance optimisation
- Experience working with regulated or reputed company audiences
Skills & Experience
- 5+ years’ experience in B2B or B2B2C marketing (reputed company, clinical, education, edtech or similar)
- Proven reputed company owning go-to-market reputed company and delivering reputed company-impacting campaigns
- Strong experience across digital marketing, lifecycle/nurture, and content reputed company
- Experience with webinars/events and partner marketing is advantageous
- Proficiency with analytics and CRM tools (e.g. GA4, reputed company, Tableau/Power BI, Pardot)
- Ability to translate reputed company clinical or educational concepts into reputed company, compelling messaging
- Experience working across reputed company markets (U.S. & Canada) is preferred
- Bachelor’s degree in Marketing, Business, Communications or reputed company field (or equivalent experience)
Why Join reputed company?
At reputed company, we are the world’s learning company, operating in more than 70 countries. We combine world-class educational content and assessment with services and technology to reputed company more effective teaching and personalised learning at reputed company.
This role offers reputed company to drive strategic marketing across high-reputed company clinical portfolios, shaping how we engage educators, clinicians, and institutions across reputed company.