SEO Specialist
We are looking for an SEO Specialist with 1-3 years of hands-on SEO experience to support day-to-day organic search execution across multiple property portfolios, from luxury high-rises to student housing and assisted living. You’ll be responsible for executing on-page, off-page, and technical SEO playbooks, maintaining site health and SEO hygiene, and delivering consistent performance improvements using our existing SOPs and systems.
This is an execution-focused role design for someone ready to grow into larger portfolio-wide strategy over time. You’ll own the day-to-day functioning of assigned websites: onboardings/offboardings, audits, fixes, support desk tickets, and reporting; while partnering closely with the SEO Strategist (day-to-day guidance and strategy planning) and CJ (Digital Marketing team big-picture direction).
Most importantly: we win by being human. This role is not “chase the algorithm.” It’s about improving the renter’s experience, clarity, and trust, and framing our algorithmic strategy around those core factors.
What You’ll Do
- Execute on-page, off-page, and technical SEO playbooks across a diverse range of multifamily portfolios.
- Review weekly audit crawls (Ahrefs + other tools as needed) and prioritize fixes based on impact.
- Monitor and act on insights from Google Search Console and Google Analytics 4 (indexing, visibility, CTR, landing page performance, conversions, etc).
- Implement SEO improvements, including meta titles/descriptions, header structure, content optimizations, image alt text guidance, and page-level recommendations at the SEO Strategist's direction.
- Support content initiatives (micropages, neighborhood guides, blogs, amenities, floor plan content) with keyword targeting and on-page best practices.
- Work alongside the SEO Strategist for onboarding and offboarding SEO clients (baseline checks, access validation, initial audits).
- Monitor Google Business Profiles for review velocity and sentiment, optimizing GBP content, and ensuring NAP consistency across off-site listings.
- Produce Monthly SEO Reports for all SEO clients and support Quarterly SEO Reports, plus ad-hoc reporting when needed.
- Collaborate closely with Web Design and Customer Experience via support desk + Slack to keep execution fast and clean.
What You’ll Bring
- 1-3 years of hands-on experience executing SEO work (agency or in-house).
- A holistic understanding of how technical SEO, content, and off-page signals work together.
- Strong grasp of human-centered web/content practices (clarity, usefulness, trust, authority, experience).
- Comfortable working inside structured systems, SOPs, and deadlines, with room to experiment with innovative new ideas.
- Ability to context switch across many properties, markets, and audience segments without dropping the ball.
- Proficiency with Google Search Console, GA4, and Google Workspace.
- Nice-To-Haves:
- Multifamily/property marketing experience.
- TapClicks/reporting software experience.
- WordPress/WPEngine experience.
- Strong communication skills.
What’s In It For You
- A remote-only, flexible work environment
- Competitive compensation, paid time off, and benefits that help you be your best at work and at home
- Clear career path from Specialist to Strategist to Pod Leader as the digital team scales.
- The opportunity to help build the operating system, defining the next generation of multifamily marketing.
- A highly skilled team that genuinely cares about the work, the clients, and each other.
- An environment that supports both personal and professional growth.