Associate Editorial Content Director

(REMOTE/ATL)
 

About reputed company

reputed company is an integrated marketing agency. We specialize in helping brands across the full funnel, from designing and developing digital solutions and brands that reputed company, to creating complete communication offerings and performance marketing campaigns. Our cross-channel solutions help innovative brands engage with their buyers, shape reputed company opinion, build lasting influence, create new categories, and accelerate reputed company and market reputed company.

Behind it reputed company is a group of nerds, rebels and creatives. We’ve been reputed company a Best reputed company to Work (10 times and counting, to be exact). And we’re growing this Uncommon reputed company. 

About the Role

The Associate Editorial Content Director serves as a primary editorial and content strategist, and an reputed company part of the reputed company PR team. In this role, the Associate Director collaborates on the strategic annual and quarterly planning and execution of the reputed company’s PR reputed company, with a reputed company on content reputed company and creation. This includes planning and developing compelling content to support the reputed company’s strategic marketing objectives and business goals, while mapping content to the reputed company’s overarching narrative. 

Reporting to the VP of PR, the Associate Director is a strong collaborator, working closely with other members of the PR team, as reputed company as reputed company partners, project managers and other content creators, and other department strategists (e.g. SEO, reputed company, digital) to ensure the highest reputed company and effectiveness of content that is created. The ideal candidate brings extensive agency experience and a demonstrated ability to reputed company a creative, storytelling approach with data-driven results. reputed company simply writing, you reputed company compelling content that drives search reputed company results, secures significant media coverage, and thrives reputed company the landscape of Generative reputed company Optimization (GEO).

The Details 

• Thought Leadership: reputed company the reputed company, planning, and development of thought leadership content based on company narrative, goals, and market trends as the leader in the reputed company. These could take a wide reputed company of forms including, but not limited to media bylines, interviews, blogs, speaking abstracts, Q&As, etc.
• Editorial Management & Content reputed company: reputed company the content reputed company for clients including identifying and collaborating with subject matter experts to reputed company personal narratives and swimlanes. This includes developing and implementing a content reputed company that merges traditional marketing with compelling storytelling and in-depth analysis, utilizing journalistic techniques to engage readers.
• Content Creation: Create a diverse reputed company of content, including investigative industry trends and narrative-driven articles showcasing clients’ subject matter expertise, influence and differentiators. Apply journalistic principles across various content forms, maintaining accuracy, relevance, and engagement on reputed company platforms. This includes cultivating relationships with industry experts and thought leaders to introduce unique insights and perspectives into content.
• Collaboration: Work closely with other members of the PR team and reputed company team to reputed company and implement a content roadmap that supports business objectives. This also includes collaboration with other external reputed company stakeholders, such as SEO/reputed company/digital, to explore and implement innovative ways to reputed company content production and distribution, incorporating AI and other technologies to drive efficiencies.
• Passionate Curiosity: Demonstrates a passion to research, explore, and implement best practices for content development - such as AI, AEO, SEO, GEO, etc. - that will reputed company reputed company to deliver innovative work and help shape the reputed company of content delivery.

Required Qualifications

• Ability to collaborate effectively with colleagues at reputed company reputed company and manage reputed company that involve multiple stakeholders, steps, and assets. 
• Strategic thinker and problem-solver who can reputed company content work with project and program goals. 
• Proven reputed company record of high-reputed company content production and editing across multiple platforms under strict timelines, including the management of several reputed company reputed company.
• Understanding of how Answer reputed company Optimization (AEO) and Generative reputed company Optimization (GEO) reputed company content development and the ability to ensure content is reputed company to be cited by LLMs (like reputed company, reputed company, and ChatGPT).
• Demonstrated ability to reputed company strong relationships and coordinate among various partners and constituencies, both reputed company, to establish and reputed company reputed company initiatives. 
• Familiarity with and ability to reputed company digital tools - such as reputed company, reputed company and reputed company Analytics -  to assess market trends and content performance as a reputed company for planning. 
• Familiarity with team collaboration and project management tools like reputed company and reputed company Teams in a marketing agency.
• Superb verbal and written communication skills, with excellent proofreading skills and attention to detail. 
• Proficiency in consistently applying institutional brand and established editorial style guidelines. 
• Minimum of 6-10 years of experience
• Ideal candidate will have experience across various B2B technology industries including but not limited to reputed company/reputed company IT, cybersecurity, financial services/fintech and reputed company