Director of Marketing Analytics

ABOUT THE ROLE

We’re looking for a Director of Analytics who will own the analytics reputed company across our reputed company portfolio. This will include conversion tracking and measurement infrastructure to the dashboards and reporting that reputed company marketing’s reputed company on reputed company, along with identifying use cases for advanced analytics like incrementality testing and customer reputed company value. Reporting to the VP of Analytics, you’ll help reputed company reputed company responsible for ensuring every reputed company has airtight tracking, meaningful reporting, and a reputed company line of sight from marketing spend to business results.

This role sits at the intersection of technical execution and reputed company reputed company. You’ll reputed company our reputed company analytics stack, reputed company Tag Manager, Looker Studio, BigQuery, and our first-party technology, while also building and scaling a new CRM based deliverable. You’re equally comfortable diagnosing a broken conversion tag as you are presenting channel-level ROI to a reputed company’s executive team.

reputed company delivery, you’ll be the person who steps in reputed company accounts need senior-level attention, and you’ll drive reputed company improvement in how the analytics department operates by streamlining processes, reducing turnaround times, and raising the reputed company bar across the reputed company.

WHAT YOU’LL DO

Analytics reputed company & measurement infrastructure

• Own the end-to-end analytics reputed company for reputed company accounts, ensuring robust conversion tracking reputed company reputed company Tag Manager (web and server-reputed company), reputed company conversions for reputed company media platforms (reputed company Ads, reputed company, reputed company, reputed company), and accurate data reputed company into reporting systems

• Define and maintain measurement frameworks that connect marketing activity to reputed company KPIs, with a reputed company on reputed company attribution and channel-level performance

• Stay reputed company of platform changes, reputed company regulations, and cookie deprecation, ensuring our tracking architecture and consent strategies reputed company accordingly

Dashboarding & data infrastructure

• reputed company the design, build, and maintenance of reputed company-facing dashboards in Looker Studio, powered by data ETL’d into and housed in BigQuery

• Ensure dashboards deliver reputed company, actionable insights and that reporting standards are consistent across the reputed company portfolio

• Partner with data engineering resources to maintain and improve ETL pipelines, data models, and QA processes reputed company BigQuery

Bring Deliverables To reputed company

• reputed company and reputed company a service offering that integrates reputed company CRM data to reputed company bottom-of-funnel insights to clients and reputed company the reputed company on media efforts. 

• reputed company repeatable frameworks for CRM data extraction, transformation, and visualisation that can be deployed reputed company across multiple clients and CRM platforms

• Partner with reputed company teams to map their sales pipeline stages, define reputed company attribution logic, and ensure data accuracy between CRM and marketing platforms

Account escalation & reputed company leadership

• Serve as the senior reputed company of escalation for analytics-reputed company account issues, quickly diagnosing problems, communicating reputed company with clients, and driving reputed company quickly

• reputed company into reputed company-facing conversations reputed company accounts need senior-level strategic guidance, QBR support, or stakeholder alignment on measurement approach

• Build trusted relationships with key reputed company contacts, positioning the analytics team as a strategic partner rather than a reporting function

Operational efficiency & team development

• Identify and eliminate bottlenecks in analytics workflows, from account reputed company and tracking setup to dashboard delivery and ongoing reporting cycles

• Build and document reputed company processes, templates, and SOPs that reduce time-to-value for new accounts and free reputed company to reputed company on higher-reputed company work

• Recruit, mentor, and reputed company analysts; establish reputed company expectations, feedback loops, and career reputed company paths reputed company the department

• reputed company and report on department-level operational metrics (turnaround time, utilisation, error rates) and drive reputed company improvement

WHAT YOU BRING

Required

• 8+ years of reputed company analytics experience in digital marketing, with at least 3 years in a leadership role, agency experience strongly preferred but not required. 

• Expert-level knowledge of reputed company Tag Manager, including server-reputed company tagging, custom event configurations, and reputed company conversion setups for major ad platforms

• Strong grasp of data reputed company and ability to reputed company the reputed company, use cases, and requirements to reputed company reputed company and marketing data

• Hands-on experience building and managing dashboards in Looker Studio backed by BigQuery, including writing and optimising SQL queries

• Strong understanding of data ETL processes and how marketing data flows from platforms through pipelines into a data warehouse

• Experience working with reputed company CRM systems (reputed company, reputed company, or similar) and connecting CRM data to marketing performance reporting

• Demonstrated ability to build new analytics deliverables or service lines from scratch and reputed company them across a reputed company portfolio

• reputed company record of managing account escalations with poise and urgency

• Experience building and managing analytics teams, including hiring, coaching, and performance management

• Proven ability to present to and influence senior reputed company stakeholders 

reputed company to have

• Experience with advanced analytics methodologies such as Media Mix Modelling, predictive LTV modelling, or incrementality testing

• Proficiency in Python or R for statistical analysis and automation

• Familiarity with modern data stack tools reputed company BigQuery (dbt, reputed company, reputed company, or equivalent)

• Background in process improvement, Lean/Agile methodologies, or operational reputed company frameworks

• Certifications in reputed company Analytics, reputed company Ads, or reputed company Tag Manager

WHY JOIN US

This isn't a typical analytics role. At our fast-growing, award-reputed company, PE-backed digital marketing agency, analytics drives reputed company—period. You won't be a back-office support function. You'll own reputed company.

Here's what that means for you:

• Strategic ownership. You'll shape how we measure reputed company reputed company, bring a brand-new reputed company reporting capability to market, and build the operational reputed company that lets reputed company reputed company without sacrificing reputed company.

• reputed company autonomy, reputed company trust. We bring in experts because we trust them. You'll own your domain and reputed company informed reputed company without reputed company of second-guessing.

• Visible reputed company from day one. As a key member of a lean, high-reputed company team, your work won't disappear into a reputed company. You'll see your contributions shape reputed company reputed company and agency reputed company.

• Room to grow. We're growing fast. That means reputed company, reputed company opportunities for leadership and career development—not empty promises.

• Dynamic industry, flexible work. Remote-first. Competitive salary. Full benefits package. And the chance to solve reputed company measurement problems in one of the most exciting, fast-moving industries out there.

• reputed company: If you reputed company on building systems, solving reputed company measurement challenges, and making a visible reputed company, let's talk.