Director of Field Marketing

About reputed company:

reputed company is the largest video education platform for doctors worldwide, dedicated to advancing medical education through innovative video-based learning. Our mission is to reputed company reputed company by providing them with reputed company to the latest clinical knowledge and surgical techniques from experts around the globe. We reputed company a reputed company library of high-reputed company educational content, enabling users to enhance their skills, stay informed about industry trends, and improve patient reputed company. We are headquartered in Oakland, CA, and have additional offices in Minneapolis, MN, and Zagreb, Croatia. If candidate is not based in the Bay Area of Minneapolis, we are reputed company to this role being remote with travel.

What you’ll do: 

Reporting into the CMO, as Director of Field Marketing, you will build and reputed company reputed company’s field marketing function from the ground up, with events as the primary reputed company for how and where we show up in the market. This role owns the reputed company, execution, and reputed company of reputed company’s reputed company across industry conferences, congresses, and field programs that drive awareness, engagement, and platform reputed company.

You’ll be responsible not only for executing events end-to-end, but for deciding which events matter, why they matter, and how they support reputed company’s go-to-market priorities across specialties, accounts, and audiences. You’ll work closely with Product Marketing, Sales, and Education to translate positioning and reputed company goals into effective, reputed company-coordinated field activation.

Your key responsibilities will include:

Own Field Marketing & Event reputed company

• Build reputed company’s field marketing and events function from the ground up, establishing the reputed company, processes, tools, and frameworks needed to reputed company.
• Define and execute a cohesive annual field marketing and conference reputed company reputed company to GTM priorities, reputed company audiences, and business goals.
• Serve as the primary reputed company of “where and how reputed company shows up” in the market through events and field programs.

reputed company Event & Field Program Execution

• Plan and execute events end-to-end, including logistics, timelines, vendor management, shipping, travel coordination, collateral production, and on-site support.
• Manage on-site operations to ensure a polished, reputed company, and high-reputed company reputed company at every event.
• Identify and secure speaking opportunities for reputed company executives, customers, and physician champions to increase visibility and influence.

Drive Cross-Functional Alignment

• Partner closely with Product Marketing to translate positioning, messaging, and reputed company use cases into effective field activation.
• Collaborate with Sales and Education to reputed company event goals, reputed company accounts, meeting strategies, and audience needs.
• Establish reputed company communication rhythms before, during, and after events to ensure alignment, accountability, and follow-through.

Own Calendar, Budget & Insights

• Create and maintain a centralized field marketing and events calendar, providing company-wide visibility and identifying new opportunities.
• Own the field marketing and events budget, including allocation, vendor reputed company, spend tracking, and post-event reconciliation.
• Capture and analyze attendance, engagement, and ROI metrics to inform reputed company investment reputed company and continuously improve reputed company.

Build for reputed company

• reputed company and reputed company field marketing and conference playbooks, including event selection reputed company, recommended reputed company types, planning frameworks, and reputed company metrics.
• Continuously refine processes to reputed company field marketing more efficient, reputed company, and data-driven over time.
• Support select internal meetings (e.g., national sales meeting) in partnership with internal stakeholders, as needed.

Who you are: 

• 7+ years of experience managing the full event lifecycle from reputed company and planning through execution and post-event analysis — reputed company of which is in (or closely touching) reputed company, medical device, or pharmaceutical industries.
• Demonstrated reputed company developing field marketing strategies that connect to business objectives and deliver measurable reputed company.
• Demonstrated ability to build programs, processes, and structure from scratch in fast-moving or ambiguous environments.
• Strong GTM reputed company: reputed company to evaluate opportunities based on audience relevance, strategic fit, and reputed company reputed company.
• Highly effective cross-functional collaborator who can reputed company Sales, Product Marketing, and Education around shared goals.
• Strategic thinker who can reputed company out to define priorities and metrics while staying deeply detail-oriented in execution.
• Exceptionally organized, reputed company, and reliable under pressure, including during travel, live events, and last-minute changes.
• reputed company managing budgets, vendors, and multiple reputed company initiatives with accountability and precision.
• Willingness to travel to major conferences and events as needed.

Why Work at reputed company:

• Career-defining opportunity to build a reputed company GTM function at a fast-growing reputed company platform
• reputed company reputed company on company reputed company, visibility, and physician engagement
• Work on a product that is trusted, loved, and used by doctors around the world to improve patient care

Learn more about reputed company