Social Media Coordinator

Purple Wave Auction is a leader in the equipment auction industry focusing on construction, ag, fleet, and government equipment. They are seeking a Social Media Coordinator to create engaging content, manage social media platforms, and build connections with the online community.

Responsibilities

• Concept, create, and schedule content across all social media platforms using our content calendar and scheduling tools
• Adapt and post auction-specific content including listings, reels, stories, and promotional updates
• Develop visually appealing graphics and written content using Canva or similar tools
• Develop scroll stopping reels and videos using capcut or similar tools
• Write captions and copy that reflect Purple Wave's brand voice and resonate with our audience
• Ensure timely delivery and publishing of posts aligned with campaign deadlines
• Manage UTM tracking to ensure accurate campaign attribution and performance measurement
• Monitor and respond to comments and mentions across all platforms
• Engage in conversations on accounts the company follows
• Track posts and conversations where Purple Wave is mentioned
• Build relationships by interacting with customers, partners, and industry accounts
• Support local and organic community growth across platforms
• Organize and tag content for future use by platform, theme, and campaign
• Maintain a library of assets (photos, graphics, copy blocks) for easy team access
• Collaborate with field teams to gather fresh content and visuals
• Identify and implement opportunities to streamline content workflows and improve team efficiency
• Stay current on social media trends, tools, and audience behaviors — especially in the equipment auction, ag, and construction industries
• Bring fresh, innovative ideas to help Purple Wave stand out
• Follow leadership direction and incorporate feedback with a positive, solutions-focused attitude
• Undertake additional assigned duties as requested

Skills

• Bachelor's degree in Marketing, Communications, or a related field
• Proven experience as a Social Media/Content Marketer or in a similar role
• In-depth knowledge of social media platforms and trends
• Exceptional creativity and the ability to think outside the box
• Strong written and verbal communication skills
• Analytical mindset with the ability to interpret performance data
• Familiarity with influencer marketing and campaign strategies
• Proficient in content creation tools and platforms
• Detail-oriented with excellent organizational skills
• Ability to work collaboratively in a fast-paced team environment
• Effective time management skills and the ability to meet deadlines
• Able to give and receive constructive criticism
• Understanding of marketing, production, website design, corporate identity, product packaging, advertisements, and multimedia design
• Computer fluency in Mac and PC
• Candidates may be requested to complete position specific skills assessments
• Applicants must be either a U.S. Citizen or eligible to work in the U.S
• Requires the ability to satisfactorily complete a background check

Benefits

• Monthly Bonus Program - determined by the Company’s monthly revenue result and are paid on a “percent to plan” payout formula (90% = $300, 100% = $600, 110% = $900, 120% = $1,200).
• Monthly phone stipend in accordance with the Company’s cell phone policy, currently $120/month.
• Health, Dental, and Vision insurance.
• 401(k) plan with an employer match up to 4% starting the first day of employment.
• Company-paid Life Insurance with options for supplemental coverage.
• Fully paid Short-Term Disability provided by the Company.
• 3 Weeks of PTO annually (details shared during onboarding).
• Employee Stock Purchase Program (ESPP) - Eligible to purchase company stock at a discount after 90 days of employment, with enrollment opportunities each May and November.

Company Overview