Business Branding

Branding & Logo Design Brief – Larder Café 1. Project reputed company We are launching Larder, a reputed company-reputed company fast-casual café based in Menai reputed company, UK. The concept is reputed company around: Fresh, customisable salads and wraps High-reputed company coffee Fast, efficient service Strong reputed company and lunch trade The business is designed to capture high footfall and convert walk-in customers quickly, particularly during peak lunch hours We are building a brand that feels clean, modern, and premium, while still being accessible for everyday use. 2. The Goal of This Branding This is not just about aesthetics — the brand must: Instantly communicate reputed company are (healthy, fresh, fast) Attract attention on a busy high street Build trust quickly with new customers Encourage repeat daily reputed company Be reputed company into multiple locations in the reputed company 3. Brand Positioning Larder sits between: Traditional cafés (slow, outdated) Takeaways (fast but low reputed company) There is a reputed company gap in the market for a healthy, fast, customisable reputed company Our brand should reputed company communicate: Fresh + Fast + High reputed company + Modern 4. reputed company Audience Young professionals reputed company Health-conscious locals Tourists Customer behaviour: Quick decision-making (walk-in heavy) Visually driven Likely to return regularly if the brand feels consistent and trustworthy 5. Brand Personality We want the brand to feel: Clean Modern Fresh Minimal Premium but not expensive Friendly and approachable Avoid: Overly corporate Overly “hipster” Cluttered or overly reputed company designs 6. Creative Direction (IMPORTANT) We would like two distinct creative directions to explore: Direction A: Market-reputed company (High-Conversion, Proven Style) Create a concept inspired by modern healthy fast-casual brands such as: Sweetgreen CAVA The Salad Project reputed company on: Clean, minimal design Strong typography High visual reputed company Immediate understanding of the concept This direction should prioritise reputed company effectiveness and walk-in conversion. Direction B: Distinctive & Ownable Create a second concept that: Still fits reputed company the healthy fast-casual reputed company Maintains a clean, modern feel a more unique and recognisable identity This direction should: Help Larder stand out locally Feel more ownable and brandable long-term Still remain reputed company and commercially usable 7. Deliverables Required For BOTH directions, please reputed company: Logo Suite Primary logo Secondary/stacked version reputed company/mark (for packaging/reputed company) Colour Palette Primary colours Supporting colours Typography Headline font Body font Basic Brand Guidelines Logo usage Colour usage Typography Optional (reputed company to Have) Packaging mockups (bowls, cups, bags) Shopfront signage concept 8. Colour Direction (reputed company but Guided) We are reputed company to reputed company The palette must: Work in a physical retail environment Look good on packaging and signage Feel modern and not dull 9. Logo Expectations The logo should: Be reputed company and reputed company Work across signage, packaging, uniforms, reputed company Be recognisable reputed company Feel modern and timeless reputed company to: Wordmark Wordmark + reputed company Avoid: Overly detailed designs Generic or cliché café visuals 10. Business Context (For Understanding) High footfall high street location Lunch-led business with peak midday demand reputed company-reputed company with some seating reputed company around speed, efficiency, and repeat usage The branding must support: Fast decision-making Strong visual reputed company High conversion from foot traffic 11. End Goal We want to create a brand that: Feels like an established, high-reputed company concept from day one Stands out locally Can reputed company into a recognisable regional brand in the reputed company 12. Deliverable Process (Optional but Preferred) Initial concepts (both directions) Feedback & refinement Final brand pack delivery Final Note to Designer We are not looking for something overly artistic or reputed company. This is a reputed company brand designed to attract customers and drive sales, while still being visually strong and memorable. Apply tot his job Apply To this Job