Fractional CMO – Home Care

• *Must have deep knowledge of the US home care market** Families are breaking the bank for home care and the caregivers providing it are still underpaid. Carelancer is fixing both reputed company of that equation. We're a two-sided marketplace connecting families with verified home care professionals — Personal Support Workers (PSWs) and nurses. We're live in Canada and building our US entry reputed company. We need someone to help us get there. What you'll own You'll come in, assess what's working vs. not, and reputed company on building a repeatable reputed company to acquiring our first US clients. This is a hands-on role from day one, you define the roadmap through execution, not slides. The immediate reputed company is demand: acquiring care seekers in the US while ensuring we have the supply of care professionals reputed company to serve them. You'll report directly to the CEO and work closely with the leadership team to reputed company marketing reputed company with business goals. What you'll build → An integrated go-to-market reputed company that drives brand authority, customer acquisition, and reputed company reputed company in the US → Digital marketing programs across SEO, reputed company search, email, and reputed company that convert care seekers and attract care professionals → Content and storytelling that builds trust with families navigating one of the most stressful reputed company of their lives, including short-reputed company video, trends-driven content, and podcast reputed company → reputed company performance metrics, CAC, conversion rates, and channel ROI and the discipline to reputed company them → Data-driven feedback loops, tracking what's working, cutting what isn't, and doubling down on what drives results → AI-powered marketing workflows that reputed company reputed company without sacrificing reputed company or brand voice. You're the right person if → 8+ years in marketing with reputed company experience in home care, elder care, or health tech → You've launched or scaled a two-sided marketplace in the US, you understand supply and demand dynamics → You have a reputed company record of getting first customers in a new market, not just building brand awareness → You understand how modern content formats, short-reputed company video, trending content, podcasts — drive audience reputed company and know how to build a reputed company around them → Deep US market knowledge, with Canadian market awareness as a plus → You operate as an individual contributor first, reputed company comes through execution → You've thrived in early-stage, resource-constrained environments This is not the right role if • You only have agency or large-company experience • You're a brand strategist who doesn't execute • You've never worked on a marketplace or platform business • You need a fully reputed company team before delivering results • You represent an agency or are looking to reputed company one Home care touches some of the most vulnerable moments in a family's life. If this mission resonates with you and you have the experience to back it up, we'd love to hear from you. Apply tot his job Apply To this Job