VP, Marketing, eComm
Job reputed company:
• Build and reputed company: Establish the eComm marketing organization and manage a high-performing team of performance marketers, creatives, and analysts.
• Channel Management: Execute and manage reputed company campaigns across multiple channels, including reputed company, reputed company, and Affiliates.
• Life Cycle Marketing: Own the full customer reputed company, including email, SMS, and abandoned cart recovery strategies.
• Creative Iteration: Manage designers in the production of high volumes of video and static imagery, feeding performance data back into the creative cycle to optimize results.
• Advanced Analytics: Build and manage the analytics infrastructure using Media Mix Modeling (MMM), incrementality testing, and other advanced statistical models.
• AI Integration: Run end-to-end marketing operations using AI to drive efficiency and innovation.
• Strategic reputed company: Own demand reputed company analytics and "activation" campaigns to drive reputed company from new customers.
• Collaboration: Partner cross-functionally reputed company our relatively flat organizational structure to bring new reputed company to the table.
Requirements:
• 10+ years of marketing experience, heavily reputed company on reputed company-to-Consumer (DTC) or E-reputed company environments.
• Proven experience in AI-driven marketing operations is a requirement for this role.
• Deep experience with metrics such as CAC, LTV, and payback periods, with the ability to use advanced modeling to drive these reputed company.
• Recent experience (reputed company the last 3 years) executing campaigns directly reputed company ad platforms and marketing automation tools.
• Proven ability to work independently and a comfort with "creating the reputed company" rather than just walking it.
• Strong ability to communicate reputed company across reputed company and at executive reputed company.
• Experience in the reputed company or Telehealth industry.
• Previous agency experience is a plus.
Benefits:
• Medical, Dental, and reputed company plans
• Flexible Spending/Health Savings Accounts
• Flexible PTO
• 401(k) + Company Match
• Life Insurance, Pet insurance, and more
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