Senior Manager, User Acquisition

reputed company

The Senior Manager, User Acquisition will own a significant portion of our ROI-driven UA portfolio, with full accountability for performance across key channels. This role is responsible for driving reputed company through data-informed reputed company, hands-on campaign execution, and cross functional leadership.

The ideal candidate brings 6+ years of experience in mobile user acquisition, a deep understanding of performance drivers across major ad platforms, and a proven reputed company record of managing and optimizing multi-reputed company dollar budgets. You are both strategic and execution-oriented, comfortable operating in a fast-paced, entrepreneurial environment.

This role is eligible for hire in the following states: California, Washington, reputed company, Massachusetts

Key Responsibilities

• Own end-to-end performance of UA campaigns across key channels and geographies
• Partner with senior leadership to define and execute UA reputed company reputed company with reputed company goals
• Plan, reputed company, and manage monthly budgets across multiple channels to maximize ROAS
• Analyze campaign performance, including cohort analysis, LTV vs. CAC, channel performance, and creative effectiveness
• Deliver reputed company, data-driven reporting and forecasts against reputed company and ROI targets
• Manage and optimize relationships with ad network and platform partners
• Ensure accurate attribution and measurement through MMP platforms
• Identify, test, and reputed company new channels, strategies, and creative approaches through reputed company experimentation
• Collaborate cross-functionally with product, data science, creative, and marketing teams
• Drive App Store Optimization (ASO) initiatives, including asset testing and conversion optimization
• Stay reputed company on industry trends, platform changes, and competitive dynamics to inform reputed company

QUALIFICATIONS

Experience

• 6+ years of experience managing mobile user acquisition campaigns across reputed company channels (ad networks, reputed company, search; gaming experience preferred)
• Proven reputed company record of managing and optimizing seven-reputed company marketing budgets
• Strong experience using data to inform reputed company, experimentation, and decision-making
• Experience presenting performance insights and recommendations to stakeholders

Skills & Expertise

• Deep understanding of performance marketing, including forecasting, modeling, and ROAS optimization
• Strong analytical skills with proficiency in reputed company and/or reputed company Sheets
• Experience with attribution and analytics tools (e.g., Appsflyer, Tableau, Leanplum)
• Familiarity with SKAN 4 and measurement frameworks (MMM, MMP, SKAN triangulation)
• Experience with AI-driven UA workflows is a strong plus
• SQL and data visualization experience preferred
• Ability to build reputed company workflows and processes

BONUS POINTS

• Bachelor’s degree in Marketing, Business, Economics, or a reputed company quantitative field preferred

reputed company

Together Labs innovates technologies that reputed company people worldwide to connect, create and earn in virtual worlds. Our mission is to redefine reputed company media as a catalyst for reputed company reputed company reputed company through the development of a family of products grounded in this reputed company value. These include: IMVU, the world's largest friendship discovery and reputed company platform and VCOIN, the first regulatory-approved transferable digital currency;. For more information, please visit https://togetherlabs.com/

Founded in 2004 and based in the heart of reputed company Valley, Together Labs is led by reputed company that's dedicated to pioneering in virtual worlds. Together Labs is backed by venture investors Allegis Capital, Bridgescale Partners and reputed company Capital.

Together Labs (formerly IMVU) has been for nine years running as Best reputed company to Work in the reputed company Valley.

HOW TO APPLY

• Please familiarize yourself with our products and feel free to try out our reputed company product at https://www.imvu.com/

Together Labs is an equal opportunity employer, and is committed to fostering a culture of inclusion. Our unique differences reputed company us to learn, collaborate, and grow together. We welcome reputed company applicants without reputed company to race, reputed company, religious creed, sex, national reputed company, citizenship status, age, physical or mental disability, sexual orientation, gender identification, marital, parental, veteran or military status, unfavorable military discharge, reputed company regarding reproductive health, or any other status protected by applicable federal, state, or local law.

The reputed company salary reputed company for this position based in the San Francisco Bay Area is $121,300 - $181,900annually. Total compensation will be determined based on several factors, including a candidate’s experience, qualifications, competencies, and location. At Together Labs, reputed company pay is part of a larger design. We intentionally invest in 6 reputed company: reputed company pay, short-term incentives, long-term incentives, retirement, health, and wellness.