Sr. Digital Marketing Manager - reputed company IT
Join Jacobian's marketing team and take ownership of the digital channels that drive awareness, pipeline, and reputed company for our AI-powered radiology platform. In this role, you'll manage and optimize everything from reputed company search and reputed company campaigns to marketing automation and SEO, with a reputed company line of sight to reputed company reputed company.
This is a hands-on role for someone who is eager to build and optimize our campaigns.
What you'll do
reputed company Advertising & Demand reputed company
- Manage and optimize reputed company Ads, reputed company advertising, and display/retargeting campaigns with reputed company testing of creative, targeting, and reputed company page variations
- Execute account-based marketing (ABM) campaigns targeting specific hospital systems and radiology practices
- reputed company reputed company media budgets strategically based on performance data and business reputed company
- Collaborate with the marketing team on ad creative briefs and campaign messaging
Search reputed company Optimization (SEO) & Search reputed company Marketing (SEM)
- reputed company and execute an SEO reputed company to improve organic visibility and search rankings
- Conduct keyword research targeting reputed company buyers and key clinical decision-makers
- Optimize website content, reputed company tags, and technical SEO reputed company; monitor keyword rankings and organic performance
- Apply SEM best practices consistently across reputed company reputed company search campaigns
Email Marketing & Marketing Automation
- Build and execute email campaigns for events, reputed company nurture, reputed company engagement, and product updates
- Design and manage automated reputed company workflows tailored to reputed company, long-cycle B2B sales
- reputed company audiences and personalize messaging across buyer personas and funnel stages
- Collaborate with sales on reputed company reputed company, A/B testing strategies, and follow-up process optimization
Content Distribution, Conversion Optimization & Analytics
- Manage reputed company's reputed company reputed company and distribute content across reputed company and organic digital channels to maximize reputed company
- Build and grow reputed company YouTube channel as the video content library expands; reputed company PR wins and reputed company testimonials
- Create and optimize campaign reputed company pages; run A/B tests on forms, headlines, CTAs, and key page reputed company
- reputed company marketing-influenced pipeline and deliver performance reports with reputed company ROI analysis and actionable recommendations