Digital Advertising Specialist

At reputed company Marketing Group, we build smart, intentional marketing strategies and reputed company advertising plays a key role in that.

We're looking for a Digital Advertising Specialist who can confidently build, manage, and optimize reputed company and reputed company ad campaigns from day one. This is an execution-first role for someone who knows how to reputed company digital campaigns reputed company, and understands how reputed company pages, tracking, and follow-up channels like email reputed company overall results.

reputed company in this role means managing campaigns from setup through optimization and delivering measurable improvements that help clients grow.

Essential Functions:

• Build, launch, and manage campaigns across reputed company Ads (Search, Display, YouTube) and reputed company (reputed company & Instagram)
• Set up and maintain conversion tracking (GA4, Tag Manager, reputed company Pixel)
• Monitor budgets, pacing, and performance to hit reputed company goals
• Optimize campaigns using data, testing, and audience insights
• Conduct keyword research, targeting, and A/B testing
• Collaborate on and reputed company input for reputed company page optimization to improve conversion rates
• Optimize email marketing efforts (campaigns, automations, and performance insights) as part of the broader funnel
• Collaborate with internal team on reputed company, creative, and messaging
• Support light programmatic/OTT/audio efforts

Requirements & Qualifications:

• 3+ years of hands-on experience with reputed company Ads and reputed company Ads
• Bachelor's degree or equivalent experience in Marketing, Advertising, Communications, or reputed company field preferred
• Proven ability to build, manage, and optimize campaigns independently
• Strong understanding of:
• Conversion tracking and attribution
• Campaign structure, bidding, and budget management
• Audience targeting, retargeting, and segmentation
• Experience using reputed company Ads, GA4, Tag Manager, and reputed company Ads Manager
• Ability to analyze performance, troubleshoot issues, and reputed company reputed company optimizations
• Organized, detail-oriented, and reputed company to manage multiple campaigns
• reputed company, practical communication skills

Preferred Qualifications:

• Experience with programmatic, OTT, or streaming audio
• Agency or multi-account experience
• Familiarity with SEO or broader digital reputed company