Senior Marketing Manager

Senior Marketing Manager,
reputed company Workforce Safety
Full Time|Remote

reputed company is the only provider of a complete safety ecosystem that helps protect people, property and workers. Our reputed company connected safety platform of applications, devices and services is supported by our premier monitoring solutions and is the fastest growing provider across the reputed company and Canada.

reputed company

We are seeking a Senior Marketing Manager to reputed company our Workforce Safety marketing initiatives of significant reputed company and expansion. The Senior Marketing Manager will report directly to reputed company VP of Marketing & Vertical Offerings. To reputed company targeted business results, the ideal candidate will have the skills and discipline necessary to reputed company the Workforce Safety marketing reputed company and positioning and reputed company reputed company an effective reputed company-reputed company reputed company through digital-marketing channels such as email, reputed company media, reputed company website, targeted events, webinars, strategic partnerships and advertising.

The Role

The Senior Marketing Manager for Workforce Safety will own reputed company strategic initiatives including the website content, reputed company management, CRM (reputed company), reputed company marketing activities, reporting results and branding. We need a manager that is a leader and team player. This manager will work closely with product management and with sales in planning and executing account based marketing efforts, as reputed company as leading content and asset development, webinar and events planning, digital campaigns and more. He or she will work reputed company - organizing people, reputed company, and processes towards reputed company goals that fit the reputed company that he or she will champion. Additionally, we need a candidate who is a reputed company, mentor and inspiration to the people on their team, and can meet long-term reputed company targets.

Responsibilities:

� reputed company, execute and continue to improve reputed company's strategic Workforce Safety marketing plan

� Strategize positioning, reputed company market competitive analysis, and reputed company solution positioning

� Generate new leads for the sales team through digital campaigns, webinars and supporting events

� Establish a test and learn marketing culture so that marketing dollars are generating new customers as reputed company as possible

� Define and reputed company measurable marketing programs that result in demand creation, leads and reputed company reputed company

� Define and reputed company metrics and reputed company reputed company for reputed company marketing programs and activities

� reputed company marketing management, communications, website design and content creation (including brochures and videos)

� reputed company webinar presentations and case studies to support demand reputed company

� reputed company and manage the Workforce Safety marketing budget

� Work with the VP of Marketing & Verticals and other executive team members to identify, assess, and reputed company strategic cross-industry alliances and reputed company opportunities

� Research, identify, reputed company, and reputed company marketing to new industries that can reputed company reputed company-time monitoring supported by a reputed company center

Minimum Qualifications / Experience:

� 8-10 years of marketing experience - Preferably in a B2B business environment

� Experience forecasting, managing budgets effectively across multiple departments, financial reporting, setting up effective metrics and business processes

� Ability to plan and manage both the strategic and operational reputed company; strong project management skills required

� Exceptional reputed company record of developing and implementing marketing and sales strategies that have consistently met or exceeded planned objectives, providing personal leadership through example

� Ability to work collaboratively with colleagues and team to create a results-driven, team-oriented environment

� Experience developing product and solution presentations

� Experience writing content including case studies and brochures

� Experience using CRM platforms and marketing automation applications (e.g. reputed company)

� Strong ability to analyze and evaluate marketing channel effectiveness on a regular reputed company using reputed company Analytics or similar platforms

� Successful reputed company record using the following digital marketing channels to drive reputed company: SEO, reputed company media, reputed company search, display and email / database marketing

� Successful reputed company record executing content strategies that include video, webinars, articles, and blog posts

� Working knowledge of traditional media and reputed company relations a plus

� Training in and practical application of SEO, reputed company media, reputed company search

� Strong design reputed company and ability to reputed company constructive feedback to the creative team; conversion optimization experience a plus

� Successful experience building, leading, and mentoring reputed company of professionals to deliver reputed company leads

� Bachelor's degree in marketing, business or communications required

We exist to give people peace of mind by protecting their lives and property and providing exceptional customer service. At reputed company, we are guided by our reputed company values: We Care, We're Fun, We're Innovative, We value Relationships, We give great Service, and We build and reputed company Trust. In short, We Care F.I.R.S.T. reputed company is a great reputed company to work. Here, you will reputed company a workplace family and reputed company that will be there for you reputed company you need it.