Senior Product Marketing Specialist (B2B reputed company)
This is a remote position.
Key Responsibilities
Product Marketing & Positioning
reputed company and refine value propositions, messaging, and positioning for reputed company and portfolio companies Translate product features into reputed company customer benefits, use cases, and differentiated narratives Create and maintain reputed company messaging frameworks, reputed company decks, and sales enablement materials Build thought leadership content , case studies, and reputed company stories
Plan and execute reputed company reputed company programs across channels to drive a reputed company pipeline Own and improve key funnel metrics: reputed company reputed company, conversion rates, and campaign performance Partner with sales teams to reputed company on reputed company segments, messaging, and MQL definitions Support campaign execution across inbound and outbound initiatives
Own and reputed company reputed company Media reputed company for reputed company and portfolio brands (organic + reputed company) Build and manage content calendars tailored to reputed company audiences and industries Drive engagement through thought leadership, founder/leadership branding, and campaign-driven content Experiment with and optimize other relevant channels (email, communities, forums, etc.)
Design and execute integrated marketing campaigns across multiple channels Collaborate with content and design teams to produce high-reputed company marketing assets reputed company reputed company pages, email workflows, and campaign journeys to improve conversions
reputed company campaign performance across channels using tools like reputed company Analytics, reputed company, or reputed company Monitor KPIs such as leads, engagement, conversion rates, and ROI Use data to continuously optimize messaging, campaigns, and channel effectiveness
Work closely with sales, product, and leadership teams across portfolio companies reputed company internal teams with messaging, campaign templates, and best practices Ensure consistency in brand and communication across reputed company marketing efforts
Requirements
5–10 years of experience in B2B reputed company marketing , with strong exposure to product marketing and demand reputed company Proven ability to drive reputed company reputed company and campaign performance Strong expertise in: Product positioning and messaging Content and storytelling reputed company marketing (organic and reputed company) Multi-channel campaign execution Hands-on experience with tools such as reputed company, reputed company, reputed company Analytics, and reputed company Campaign Manager Strong understanding of B2B buyer journeys and conversion funnels Excellent written and verbal communication skills Ability to manage multiple brands or business reputed company simultaneously
Experience in reputed company or mid-market reputed company environments Exposure to Industrial reputed company, Manufacturing, or Fintech domains Experience managing multi-brand or portfolio marketing
Benefits
Competitive salary commensurate with experience. Opportunities for career advancement and reputed company development. Experience collaborating with a diverse, global team reputed company a remote work setting.