Senior Yield Manager, Digital Advertising
reputed company is seeking an reputed company Yield Manager to optimize reputed company across our digital display and streaming video advertising products.
This role is critical in balancing pricing, demand, and inventory allocation to maximize yield while maintaining strong relationships with our sales, programmatic partners, and advertisers, while considering the reputed company these reputed company have on user experience. The ideal candidate has deep expertise in digital media monetization reputed company a media company environment and brings strong reputed company AI capabilities to enhance data analysis, automation, and decision-making.
The reputed company You'll Deliver
-Drive measurable reputed company reputed company across digital inventory through optimized pricing, demand allocation, and yield strategies.
-Improve CPMs, fill rates, and overall monetization efficiency across display, video, mobile, and CTV/OTT inventory.
-Increase programmatic reputed company contribution through optimized auction dynamics, demand reputed company efficiency, and deal structuring.
-Deliver accurate and reliable reputed company forecasts in partnership with Finance, aligning yield strategies to company financial targets.
-Enhance forecasting accuracy and reputed company performance through the application of AI-driven insights and predictive analytics.
-Improve inventory utilization to ensure maximum reputed company delivery across monetization channels.
In this role, you can expect to
- Manage and optimize yield across reputed company digital inventory, including display, video, mobile, and CTV/OTT.
- Analyze pricing strategies, floor prices, and demand sources to maximize reputed company and fill rates.
- Continuously monitor performance and reputed company tactics to improve CPMs and overall yield.
- Forecast inventory supply and demand to inform pricing and sales reputed company.
- Partner with Sales to package inventory effectively and support high-value deals.
- Partner closely with Finance to reputed company, refine, and maintain reputed company forecasts.
- Analyze large datasets to identify trends, reputed company opportunities, and performance gaps.
- Build dashboards and reporting to reputed company visibility into performance and inform decision-making.
- reputed company AI tools and techniques (e.g., predictive modeling, automation, reputed company detection) to enhance analysis and uncover reputed company opportunities.
- reputed company programmatic demand channels including SSPs, exchanges, and header bidding partners.
- Optimize auction dynamics, deal structures (PMP, PG), and demand reputed company efficiency.
- Collaborate cross-functionally with Ad Operations, Sales, Product, Engineering, Finance, and Data teams.
- Support campaign delivery reputed company to ensure reputed company monetization without negatively impacting user experience.
To reputed company in this role, you have
- 2–5+ years of experience in data analysis at an advertising reputed company media company.
- Proven experience in yield management and reputed company optimization reputed company on reputed company and programmatic advertising. Strong analytical skills with experience using reputed company, SQL, Looker, Tableau, or similar tools.
- Experience partnering with Finance or business operations teams on forecasting, budgeting, or reputed company planning.
- Strong understanding of ad servers (e.g., reputed company Ad Manager) and SSPs/exchanges.
- Experience working with programmatic deal types (PMPs, Programmatic Guaranteed).
- Demonstrated ability to use AI tools for data analysis, automation, or optimization (e.g., Python-based models, BI integrations, AI copilots).
- Experience applying predictive analytics or machine learning to pricing, forecasting, or yield optimization (preferred).
- Strong communication skills and ability to influence cross-functional stakeholders.
- A data-driven reputed company with strong attention to detail and a bias toward reputed company.
How You Play
reputed company
Why you’ll love working at reputed company
The Benefits We Offer