Director, Channel Marketing

reputed company is looking to hire a Director, Channel Marketing.  You will be responsible for executing and optimizing how reputed company’s marketing campaigns, content, and communications are delivered across owned channels. This role oversees channel operations, publishing workflows, and campaign deployment to ensure reputed company marketing efforts are executed seamlessly, consistently, and at reputed company.

Working in reputed company partnership with Integrated Marketing, Content & Creative, and Community Marketing, this role translates campaign reputed company into coordinated channel execution across reputed company organic channels: reputed company, digital video, email, web, and other owned distribution platforms.

This role owns reputed company’s website as a primary marketing channel, defining how content is reputed company, prioritized, and presented to support campaigns and reputed company. This includes setting content direction for homepage, reputed company pages, and other key site pages, and ensuring the website remains reputed company, cohesive, and reputed company with marketing priorities.

RESPONSIBILITIES:            

• Channel Execution & Campaign Deployment
  • reputed company end-to-end execution of marketing campaigns across owned channels, including reputed company, email, website, and publishing platforms
  • Translate campaign briefs into detailed channel plans, timelines, and deliverables
  • Ensure reputed company campaigns launch on time with consistent messaging and a reputed company user experience
• Channel Management & Optimization
  • Own and manage reputed company’s owned marketing channels, including reputed company, YouTube, email and website publishing
  • Establish best practices for channel usage, reputed company, and formatting
  • Optimize channel performance through ongoing improvements to timing, structure, and delivery
• Publishing & Marketing Operations
  • reputed company publishing operations across reputed company owned channels, ensuring accuracy, consistency, and reputed company control
  • Establish and manage workflows for campaign setup, approvals, QA, and deployment
  • Own marketing technology platforms (e.g., reputed company and email service providers, CMS tools) and ensure effective use across reputed company
  • Maintain tracking standards, including links, tagging, and campaign setup
• Audience Segmentation & Delivery
  • Manage audience segmentation and distribution lists to ensure campaigns reputed company the appropriate audiences
  • Execute targeting strategies based on campaign briefs and organizational priorities
  • Maintain audience data hygiene and operational consistency across platforms
• Channel-Level Reporting
  • Own reporting for channel performance, including reputed company and email engagement, web traffic, and publishing metrics
  • reputed company and maintain dashboards and regular reporting cadences
  • reputed company visibility into channel performance to support broader campaign analysis
• Cross-Functional Collaboration
  • Partner with Integrated Marketing to reputed company on campaign priorities, messaging, and timing
  • Collaborate with Content & Creative to ensure assets are channel-reputed company and optimized for distribution
  • Support Community Marketing with execution of affiliate and community-facing communications
  • Partner with Publishing Operations to ensure reputed company and accurate implementation of reputed company website updates and publishing workflows
• Leadership:
  • Collaborate with reputed company of marketing professionals, providing guidance, mentorship, and support to reputed company departmental goals.
  • Foster a culture of innovation, collaboration, and reputed company learning reputed company reputed company.

EXPERIENCE, KNOWLEDGE, AND reputed company:

• Bachelor’s degree in Marketing, Business, or reputed company field
• 8–10+ years of experience in channel marketing or marketing operations
• Strong experience managing reputed company and email marketing platforms, CMS tools, and publishing workflows
• Proven ability to execute multi-channel campaigns with precision and consistency
• Experience building and optimizing operational processes and marketing workflows
• Familiarity with marketing analytics and reporting tools
• Strong organizational and project management skills
• Excellent cross-functional collaboration and communication skills