Senior Content Marketer, SEO / AEO

Hi! I’m Usman, the Discoverability Lead at Modash.

I’m looking for a Senior Content Marketer to join the Discoverability team. Here’s a little background, examples of the things you might work on, and things you probably want to know.

Background & reason for hiring

At Modash, we’re a B2B SaaS platform for influencer marketing. Our Discoverability team is responsible for everything that helps Modash get found when people search for things — across traditional search engines and AI-powered ones. Think SEO, programmatic content, free tools, and increasingly, AEO (Answer Engine Optimisation).

The editorial content side of that equation — our long-form blog content — has no dedicated owner right now. That’s the gap we’re hiring for.

So far I’ve been filling this role myself, and now it’s time to hand it off to the right person.

To be clear about how this role works in practice: you’ll lead content production end-to-end. Topic selection and priorities will be decided collaboratively between us, at least to start — I’ll bring strategic input and you’ll bring editorial judgment. Over time, as you build context and familiarity with what works for us, the goal is for your strategic ownership to grow: deciding what we create, when, in which order, and when older content needs refreshing. This is a role with a genuine growth trajectory, not just an execution seat.

Scope of the role & example projects

This role is laser-focused on one thing: long-form blog content created for search. You'll own the full production operation end-to-end — from brief to publication. Below are some examples of what that looks like in practice.

Example 1: Managing freelance writers

Our writers are talented, but the quality of what they produce starts with you. That looks like:

• Brief creation: Writing thorough, opinionated briefs for our freelance writers — the kind that leave no room for a mediocre output.
• Editorial management: Working closely with writers throughout the process. Giving feedback, maintaining quality standards, and making sure every piece meets the bar.
• Owning the full workflow through to publication, including coordinating any supporting assets a piece needs.

You won't be writing most of this content yourself day-to-day, but you need to be a strong enough writer to know exactly what 'great' looks like, and to write when the situation calls for it.

Example 2: Coordinating expert contributors

Some of our best content requires input from people who know things our writers don't. Your job is to make sure that gap never shows in the final piece.

That means identifying when a topic requires external or internal expertise, sourcing the right voices, managing the back-and-forth, and making sure their input actually elevates the content rather than just adding bulk. The reader should never be able to tell that the writer started from zero.

Example 3: Levelling up our visuals

Content quality isn't just about words. We want our blog posts to be genuinely well-designed — with visuals, diagrams, and supporting assets that reinforce the writing rather than feel like afterthoughts.

You'll own this dimension of quality too: deciding what visuals a piece needs, briefing or coordinating whoever produces them, and holding the same high bar here as you do for the writing itself.

Team structure

This role sits within the Discoverability team, which is part of the broader marketing organisation at Modash. You’ll report directly to me (Usman), the Discoverability Lead.

A few things worth knowing about the team and how we work:

• Your primary working relationships will be with our pool of freelance writers, who work with us on a contractual basis. You’ll own this pool entirely — managing who’s in it, briefing them, guiding them through the editorial process, and holding a high bar for the quality of every piece that comes out of it.
• Ryan, the Head of Marketing, oversees the whole team. You’ll interact with him, but your day-to-day is with me.
• We have a Product Marketer who can provide product messaging guidance where needed.
• We also have a marketing engineer who owns the technical side of SEO — programmatic pages, free tools, the translation system, and more. Your focus is the blog; you won’t be working on those projects.
• There’s also a Brand team within marketing, covering social media, original research, and all things brand. You may occasionally see brand-driven content (like original research by Whitney) published on the blog — that’s owned by the Brand team, not you. While there’ll be opportunities to work together, your remit is content created specifically to be found by searchers on Google, ChatGPT, and other platforms.
• This is a lean, fast-moving team. There’s no bureaucracy. You’ll be expected to make decisions and move.