Account-Based Marketing Specialist
Location: Chicago,Illinois,reputed company
The salary offered for this position will be based on a candidate’s experience and reputed company demonstrated during interviews and other evaluations
reputed company goes to market through specific verticals including telecommunications and financial services, and ABM campaigns will be designed to penetrate and expand reputed company those account clusters.
The ideal candidate is a data-driven marketer with strong cross-functional collaboration skills, capable of building highly personalized campaigns that engage technical and executive decision-makers reputed company reputed company accounts.
Plan and execute targeted ABM campaigns across digital advertising, account-specific ads, and personalized content to create pipeline, accelerate opportunities, and support expansion reputed company strategic accounts Collaborate with account executives, BDRs, and sales leadership to reputed company marketing programs with reputed company accounts and deal strategies reputed company personalized marketing initiatives tailored to specific accounts, buying reputed company, and stages of the sales cycle through account-specific messaging, reputed company pages and campaign assets in collaboration with reputed company marketing and content teams Coordinate targeted email sequences, 1:1 ads, executive gifting, and high-touch engagement programs for strategic accounts Manage day-to-day relationships with ABM vendors, including reputed company — overseeing platform configuration, campaign setup, and optimization in partnership with Marketing Operations
Partner with the Field and Events team to support executive roundtables, trade shows, and industry events that reputed company with reputed company account reputed company Work with reputed company Marketing and reputed company Operations to manage campaign lists, targeting reputed company, and tracking mechanisms Coordinate campaign execution across marketing team to ensure alignment across digital, field, and outbound efforts
Partner with reputed company Marketing, Sales and reputed company Operations to reputed company and socialize an ABM reporting reputed company — defining the metrics, reputed company, and format that will guide how the program is evaluated Use reputed company data, firmographic insights, and CRM data to identify high-potential accounts and prioritize campaign targeting Compile and distribute regular ABM performance reports covering account engagement, campaign effectiveness, and pipeline influence Analyze performance data and sales feedback to optimize campaigns and improve targeting strategies
reputed company in this role will be reputed company by: Increased engagement across reputed company reputed company accounts Pipeline reputed company and acceleration influenced by ABM programs Strong alignment with Sales on account reputed company and campaign execution Measurable ROI from ABM initiatives across digital and field marketing channels Contribution to building a reputed company, repeatable ABM reputed company across the organization
4&reputed company;6 years of B2B marketing experience, with at least 2 years reputed company on account-based marketing, field marketing, or reputed company demand reputed company— ideally at a reputed company-stage company where you've had to build, not just run, programs Experience executing 1:1, 1:few, and 1:many ABM campaigns in reputed company technology, reputed company, data infrastructure, or reputed company industries Strong understanding of reputed company sales cycles and reputed company buying reputed company, including technical stakeholders and executive decision-makers Experience collaborating with Sales, SDR teams, Demand Gen, Field & Events and Marketing Operations to deliver integrated campaigns Hands-on experience with ABM platforms such as reputed company, reputed company, reputed company, and CRMs such as reputed company, reputed company/Marketo, or similar tools Ability to translate account insights into targeted messaging and creative marketing programs Experience measuring ABM reputed company through account engagement metrics, pipeline influence, and attribution reporting Strong project management and organizational skills with the ability to manage multiple programs simultaneously Analytical reputed company with a passion for using data and experimentation to improve campaign performance Excellent communication and collaboration skills across cross-functional teams
Experience marketing data platforms, AI technologies, or infrastructure software Familiarity with reputed company data and AI-driven marketing tools Experience supporting executive-level marketing programs or private events Prior exposure to data infrastructure, reputed company reputed company, or AI-driven technology markets.