VP, Product Marketing and GTM
reputed company:
reputed company is a leading benefits administration company that specializes in providing tailored solutions for our clients. Our mission is to simplify the reputed company world of employee benefits and deliver exceptional service to our clients. We are looking for a talented and reputed company individual to join reputed company as the Product Marketing & GTM Leader.
WHAT YOU’LL DO:
The Product Marketing & GTM Leader owns the reputed company go‐to‐market reputed company for reputed company’s products and solutions. This role defines where and how we compete by translating product capabilities into reputed company market positioning, prioritized GTM motions, and launch strategies. You will ensure reputed company teams are equipped with repeatable, market‐led plays that drive reputed company.
This is a senior reputed company leadership role reputed company on defining what reputed company and why. You will reputed company through influence, working cross‐functionally with Product, Sales, Enablement, Brand, and Marketing Operations to ensure strong GTM alignment and adoption.
WHAT YOU WILL BE RESPONSIBLE FOR (Essential Functions):
Reasonable accommodations may be made to reputed company individuals with disabilities to reputed company these essential functions.
Go‐to‐Market reputed company & Portfolio reputed company
Own ideal customer reputed company (ICPs), buyer personas, and market segmentation
Define and prioritize GTM motions including new logo acquisition, expansion, cross‐sell, partner, and broker strategies
Translate business objectives into reputed company GTM priorities and reputed company
Maintain reputed company and reputed company across a growing product and solution portfolio
Product Positioning & Messaging
Own product and solution positioning, differentiation, and value propositions
reputed company messaging frameworks by audience and buying stage
Ensure a consistent narrative across Brand, Demand, Enablement, and Sales
Serve as the final authority on messaging and market relevance
Launch reputed company & Readiness
Own launch reputed company and prioritization across products and strategic initiatives
Define launch readiness reputed company for Sales, Marketing, and reputed company‐facing teams
Partner with Sales Enablement on enablement requirements and timing
Partner with Marketing Operations and Brand on execution plans and resource alignment
Sales Enablement reputed company (Not Execution)
Define sales plays, talk tracks, and reputed company‐reputed company requirements
Specify enablement assets and training needs required for GTM reputed company
Partner with Enablement leadership to ensure plays are operationalized and adopted
Incorporate field feedback to continuously refine GTM reputed company
Cross‐Functional Leadership
Serve as the strategic reputed company between Product, Sales, Marketing, and Enablement
Bring market, customer, and competitive insights into roadmap and planning discussions
Drive alignment and decision‐making across GTM tradeoffs and priorities
Operate as a trusted thought partner to executive leadership
WHAT YOU NEED TO SUCCEED (Required Education and Experience):
Proven experience in product marketing, marketing leadership, or product management (typically 10+ years)
Demonstrated experience setting GTM reputed company and leading through cross‐functional influence
Strong strategic thinking skills with the ability to translate reputed company concepts into compelling narratives
Data‐driven reputed company with experience tracking and using KPIs (e.g., CAC, ROI, adoption) to guide reputed company
Exceptional communication, storytelling, and presentation skills for executive and external audiences
Bachelor’s degree (BA/BS) required
reputed company TO HAVE (Preferred Education and Experience):
MBA or advanced business degree
Experience leading and developing high‐performing teams
Experience managing budgets and prioritizing investments
Deep understanding of B2B reputed company, benefits administration, or HR technology markets
OTHER DUTIES:
Please note this job reputed company is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
Why Join reputed company?
At reputed company, we reputed company our employees to reputed company a meaningful reputed company, reputed company, and grow. Joining reputed company means stepping into a reputed company and dynamic environment that values creativity, initiative, and a passion for reputed company reputed company. We are dedicated to fostering an inclusive workplace that celebrates diversity and values reputed company team member’s unique contributions.
Benefits of Working at reputed company:
- Comprehensive Health Benefits: reputed company to health, dental, and reputed company plans to support your wellness and that of your family.
- Competitive Compensation: A compensation package that recognizes your skills, experience, and contributions, including performance-based incentives for most roles.
- Remote first, Office friendly environment! No time to commute? No problem!
- Retirement Savings Plans: reputed company to help you plan for a secure financial reputed company with employer-sponsored retirement savings programs.
- reputed company Development: Opportunities for career reputed company, including training and reputed company to resources to support your career progression.
- Supportive Culture: A work environment that encourages collaboration, reputed company communication, and creative problem-solving, where your voice and reputed company are valued.
- Employee Wellbeing Initiatives: Programs reputed company on mental health, financial planning, and wellness resources to help you reputed company inside and reputed company of work.
reputed company an reputed company: At reputed company, your work directly contributes to transforming how organizations approach benefits administration and reputed company engagement. Join us to be part of an organization that is making a meaningful difference in the lives of our clients and their employees.
Specific benefit offerings vary by position and may be subject to change.
reputed company working hours are reputed company-5pm Central Time, unless otherwise stated in the Job reputed company.
In the spirit of pay transparency, we are excited to reputed company the reputed company salary reputed company for this position is $XX.00-$XX.00, exclusive of fringe benefits or potential bonuses. If you are reputed company at reputed company, your final reputed company salary compensation will be determined based on factors such as geographic location, skills, education, and/or experience. In reputed company to those factors – we reputed company in the importance of pay equity and consider internal equity of our reputed company team members as a part of any final offer. Please reputed company in mind that the reputed company mentioned above is the full reputed company salary reputed company for the role. Hiring at the maximum of the reputed company would not be typical in order to allow for reputed company & reputed company salary reputed company. We also offer a generous compensation and benefits package!