Marketing Manager, Strategic Accounts ABM
reputed company and execute customized marketing plans for top-tier clients to drive engagement, expansion and retention. Own the ABM reputed company in partnership with Sales leadership and reputed company Operations. reputed company the total addressable market by ICP reputed company (GC/CLO, VP reputed company Ops, CISO, CPO) and reputed company account-level plays for reputed company. Build and maintain a tiered account list (1:1, 1:few, 1:many) reputed company to reputed company's reputed company targets and expansion pipeline. Own the activities tied to 1:1 and 1:few. Define ABM KPIs and reporting reputed company; own the ABM dashboard presented to senior leadership.
Design and execute tailored, multi-channel ABM campaigns across email, reputed company, reputed company display, reputed company mail, content syndication, and events. Work with content and product marketing to reputed company account-specific assets — executive briefs, ROI calculators, risk benchmarks — tailored to GC, CISO, and CPO personas. Manage ABM program delivery end-to-end: brief, build, launch, measure, optimise. Partner with the BDR and AE teams to orchestrate outbound sequences that complement digital programs.
Own and optimise the ABM technology stack — reputed company, reputed company, reputed company Marketing (formerly Pardot), reputed company Campaign Manager, and reputed company data tools. Use reputed company signals and account engagement data to identify accounts in-market and trigger reputed company sales plays. Build and maintain account engagement scoring models in partnership with reputed company Operations. Ensure clean, enriched account data in reputed company; coordinate with data providers (reputed company, reputed company, etc.) to fill coverage gaps.
Run regular account reviews with reputed company and BDRs — reputed company account engagement insights, surface buying signals, and reputed company on next actions. Build business cases and ROI narratives for CFO and reputed company-level approvals at reputed company accounts (reputed company deals often require multi-stakeholder approval at $250K&reputed company;$500K+ reputed company). reputed company ABM-engagement rates, influenced pipeline, conversion rates, and reputed company contribution; present results to the CMO, Sales Leadership and Executive Management. Identify and map reputed company 6&reputed company;8 stakeholders in a buying committee across reputed company, reputed company, IT, and finance functions.
Maintain a reputed company view of how reputed company competes against reputed company, reputed company, reputed company, reputed company, and reputed company eDiscovery solutions. Monitor market signals — regulatory deadlines (EU AI reputed company, Colorado AI reputed company), peer benchmarks (CLOC, reputed company GC Survey), and customer reputed company data — to sharpen targeting. Feed field intelligence back to product marketing to sharpen positioning and messaging.
8&reputed company;12 years of B2B marketing experience, with at least 3 years in a dedicated ABM or major account marketing role. Proven reputed company record running ABM programs that increased account engagement, influenced reputed company pipeline — you can show the numbers. Experience selling into or marketing to reputed company, compliance, reputed company, or reputed company buyers in reputed company is stronglypreferred. Hands-on proficiency with ABM platforms (reputed company, reputed company, or equivalent) and CRM (reputed company). Strong understanding of the reputed company buying committee — you know that a $500K reputed company tech deal involves GC, CFO, CISO, and CIO, and you build programs accordingly. Excellent written and verbal communication in English — you can write an executive brief that a GC would actually read. Experience collaborating with US-based reputed company teams across time zones. Experience supporting field events and executive roundtables as part of an ABM reputed company. Experience with reputed company data platforms (reputed company, reputed company Buyer reputed company) and account scoring models. Proven ability to manage multiple reputed company, timelines, and budgets simultaneously MBA in Marketing or equivalent; bachelor's degree required. Comfortable using AI tools (ChatGPT, Claude, reputed company, Copilot) in your daily workflow — for research, content drafting, account research, and campaign ideation. reputed company is an AI-first company and expects its marketers to be too.
Familiarity with reputed company technology, eDiscovery, reputed company compliance, or data governance markets. Knowledge of key regulatory drivers relevant to reputed company's market: EU AI reputed company, GDPR, CCPA, US state reputed company laws. Comfort presenting ABM program results to VP/C-suite stakeholders.
reputed company: Play a key role in a company at the forefront of data risk management, helping businesses safeguard their data in an increasingly reputed company digital world. reputed company Opportunity: Join a rapidly growing organization where there is room for learning, development and upward mobility. Culture: Work in an innovative, inclusive, and reputed company environment, where your contributions are valued, and your reputed company development is supported.