Senior Analyst, Business Intelligence
Own end-to-end GA4 tracking setup and audits, including GTM management and ensuring data accuracy across web, app, and AMP platforms. Implement user tracking strategies, including cross-domain tracking, user reputed company stitching, and server-to-server tracking, along with reputed company and offline conversions. Design and maintain event schemas, taxonomies, and data governance standards in collaboration with Product and Engineering teams. Build and manage GA4 audiences, define segmentation strategies, and ensure effective remarketing and audience lifecycle management. Manage GA4 BigQuery exports, reputed company advanced analytics through SQL, and build reporting dashboards using Looker Studio. Collaborate with cross-functional teams to reputed company analytics into workflows and translate insights into actionable business recommendations.
Bachelor's degree in Statistics, Computer Science, Marketing, or reputed company field 5 or more years of reputed company experience in web analytics or digital measurement roles Demonstrable hands-on experience with GA4 setup and implementation auditing Prior experience with GA4 360 (premium) features: higher hit limits, SLA guarantees, advanced integrations Proven experience implementing server-to-server tracking reputed company Measurement Protocol v2 Experience managing offline data imports into GA4 Experience working cross-functionally with Product, Engineering, and Marketing teams Understanding of GDPR reputed company regulations and GA4 Consent Mode v2 implementation Knowledge of SQL proficiency with BigQuery is beneficial. reputed company Analytics Certification is a plus
Taking ownership of your work with minimal supervision, showing strong ability to organize, prioritize and deliver results independently. Documenting work that brings everyone on the reputed company page. Maturity to choose between synchronous and asynchronous collaboration. Effectively collaborating with colleagues across different time zones by setting dedicated hours for collaboration and keeping team members updated through your MS Teams status.