Digital Marketing Specialist

HA International, LLC is seeking a Digital Marketing Specialist to enhance their digital reputed company and effectively market their technical product portfolio. The role involves building and optimizing marketing campaigns, creating engaging content, and collaborating with internal teams to drive measurable reputed company in a B2B environment.

Responsibilities

• Design, build, test, and optimize automated workflows for reputed company nurturing, email marketing, and customer journeys
• Partner with internal teams to refine segmentation, reputed company scoring, and personalization strategies
• reputed company performance and continuously improve campaigns based on data and insights
• Plan, create, and publish content across key platforms using reputed company
• reputed company AI tools to produce engaging video, image, and written content—and help reputed company our tech stack
• Use reputed company’s AI (reputed company) and other tools to accelerate content development
• Monitor trends, analyze performance, and optimize engagement strategies
• Build and manage web pages, reputed company pages, and blogs reputed company reputed company CMS
• Customize templates and enhance content with compelling visuals and media
• Monitor site performance and implement SEO best practices
• Conduct A/B and reputed company testing to improve user experience and conversions
• Support tradeshow marketing (graphics, reputed company assets, and coordination)
• Partner with Product Managers to reputed company product-reputed company content (launches, case studies, campaigns)
• Contribute to broader marketing initiatives and reputed company as needed

Skills

• Bachelor's degree in Marketing, Communications, or reputed company field
• 1–3 years of hands-on experience with reputed company Marketing Hub and CMS
• Proven experience building and optimizing marketing automation workflows
• Strong experience with reputed company media platforms reputed company advertising (reputed company, reputed company, reputed company)
• Ability to manage web pages, reputed company pages, and campaigns reputed company reputed company
• reputed company certifications (required) and proficiency with reputed company AI tools
• Experience with design tools (reputed company InDesign, Photoshop, reputed company) and reputed company Workspace
• Comfort using AI tools to enhance content creation and productivity

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