Digital Marketing Specialist

HA International, LLC is seeking a Digital Marketing Specialist to enhance their digital presence and effectively market their technical product portfolio. The role involves building and optimizing marketing campaigns, creating engaging content, and collaborating with internal teams to drive measurable growth in a B2B environment.

Responsibilities

• Design, build, test, and optimize automated workflows for lead nurturing, email marketing, and customer journeys
• Partner with internal teams to refine segmentation, lead scoring, and personalization strategies
• Track performance and continuously improve campaigns based on data and insights
• Plan, create, and publish content across key platforms using HubSpot
• Leverage AI tools to produce engaging video, image, and written content—and help evolve our tech stack
• Use HubSpot’s AI (Breeze) and other tools to accelerate content development
• Monitor trends, analyze performance, and optimize engagement strategies
• Build and manage web pages, landing pages, and blogs within HubSpot CMS
• Customize templates and enhance content with compelling visuals and media
• Monitor site performance and implement SEO best practices
• Conduct A/B and adaptive testing to improve user experience and conversions
• Support tradeshow marketing (graphics, booth assets, and coordination)
• Partner with Product Managers to develop product-focused content (launches, case studies, campaigns)
• Contribute to broader marketing initiatives and projects as needed

Skills

• Bachelor's degree in Marketing, Communications, or related field
• 1–3 years of hands-on experience with HubSpot Marketing Hub and CMS
• Proven experience building and optimizing marketing automation workflows
• Strong experience with social media platforms and digital advertising (Google, Facebook, LinkedIn)
• Ability to manage web pages, landing pages, and campaigns within HubSpot
• HubSpot certifications (required) and proficiency with HubSpot AI tools
• Experience with design tools (Adobe InDesign, Photoshop, Canva) and Google Workspace
• Comfort using AI tools to enhance content creation and productivity

Company Overview