Marketing Content Writer

AM Best is a company that specializes in providing ratings, data, and analytics for the insurance industry. They are seeking a Marketing Content Writer who will work with internal business units to determine project objectives, coordinate with design and production teams, and document project progress in the department’s project management database.

Responsibilities

• Writes original, creative copy for emails, advertisements, Web pages, social media posts, media kits, virtual and in-person event support materials, video scripts and other marketing collateral
• Creates on-line content using a content management system
• Works collaboratively with internal subject matter experts and product specialists on project objectives, specifications and execution
• Synthesizes information from all stakeholders into compelling messaging
• Employs critical thinking skills to troubleshoot potential obstacles and find solutions to project challenges
• Interacts with other content creators (editorial teams, graphic designers, web developers) on all production aspects of a project
• Routes materials for approval to project stakeholders and implements requested revisions in alignment with corporate standards and strategic objectives
• Prepares and posts Web content using AMB’s content management system
• Prepares weekly status reports for department management
• Participates in monthly department team meeting; prepares and presents material if needed

Skills

• Excellent written and oral communication skills, including the ability to translate complex concepts and product information into compelling marketing messages
• Excellent project management skills
• Ability to work as part of a collaborative team
• Ability to work on multiple projects under tight deadlines
• Proficiency with Microsoft Office suite, Adobe Creative suite, project management systems and content management systems
• Bachelor's Degree preferred in English, Journalism, Marketing or related field preferred
• 1+ years experience in a deadline driven production or creative services environment preferred
• Consistent creative work within an online environment preferred

Benefits

• Flexible and hybrid work arrangements
• Paid time off/Paid company holidays
• Medical plan options/prescription drug plan
• Dental plan/vision plan options
• Flexible spending and health savings accounts
• 401(k) retirement savings plan with a Roth savings option and company matching contributions
• Educational assistance program

Company Overview