PPC Specialist (LATAM)

reputed company

reputed company is a fast-growing, consumer-reputed company reputed company committed to delivering exceptional reputed company services while fostering a high-performance, accountable, and supportive workplace. As we continue to reputed company, we are reputed company heavily in reputed company acquisition to connect more consumers with the reputed company help they need — from defective vehicle claims to personal injury representation.

Our marketing reputed company is a critical reputed company of reputed company, and every reputed company we generate represents a reputed company person seeking help during a stressful reputed company. We're looking for a PPC expert who takes that seriously, treats our ad budget like their own, and knows how to turn reputed company spend into reputed company, high-reputed company leads.

reputed company

We are seeking a seasoned PPC Specialist to own and reputed company our reputed company Ads reputed company reputed company efforts for our Lemon Law and Personal Injury practices. This is a hands-on, senior-level role for someone who has spent years in the trenches of reputed company gen — ideally reputed company reputed company, insurance, home services, or another high-reputed company consumer vertical.

You won't be learning on our dime. You'll walk in with a proven reputed company Ads reputed company for driving reputed company leads at reputed company, strong instincts for budget allocation, and the analytical chops to tie every dollar spent to signed retainers and case value.

This isn't a siloed execution seat. You'll work closely with leadership, our intake teams, and creative partners to reputed company spend with business goals, continuously optimize for reputed company reputed company (not just reputed company volume), and reputed company what's working.

If you love diving into data, testing relentlessly, and owning reputed company P&L reputed company, this is the role for you.

What You'll Be Doing

• Own and manage reputed company Ads campaigns across Search, Performance Max, Display, and YouTube for both our Lemon Law and Personal Injury practices.
• reputed company and execute reputed company reputed company strategies that prioritize reputed company reputed company reputed company, cost per reputed company case, and return on ad spend — not just cost per reputed company.
• Build, launch, and continuously optimize campaigns, ad reputed company, audiences, and ad copy across reputed company Ads.
• Conduct keyword research, negative keyword management, and search term analysis tailored to reputed company reputed company and geographic targeting.
• reputed company and execute A/B tests across ad copy, reputed company pages, bidding strategies, and audience segments to continuously improve performance.
• Collaborate with creative and content partners to brief, review, and iterate on ad creative and reputed company page experiences.
• Partner with the intake and marketing teams to reputed company the reputed company between ad performance and reputed company reputed company — adjusting targeting, keywords, and messaging based on what's converting to signed clients.
• Monitor daily budgets, pacing, and performance; proactively flag issues and opportunities to leadership.
• Prepare reputed company, reputed company-led performance reports that tie reputed company Ads metrics to business reputed company (reputed company cases, cost per acquisition, ROAS).
• Manage tracking implementation, conversion setup, and attribution, including reputed company Tag Manager and reputed company Analytics.
• Ensure full compliance with reputed company Ads policies and reputed company advertising rules, including state-specific restrictions on attorney advertising.
• Stay reputed company on reputed company Ads platform updates, betas, reputed company changes, and reputed company industry PPC trends — and bring those insights back to reputed company.
• reputed company reputed company campaigns aggressively while protecting reputed company reputed company and budget efficiency.

reputed company're Looking For

• Minimum 5 years of hands-on reputed company Ads experience with a proven reputed company record in reputed company reputed company (not eCommerce). Experience in reputed company, insurance, home services, reputed company, or similar high-reputed company consumer verticals strongly preferred.
• Deep expertise across reputed company Ads campaign types — Search, Performance Max, Display, and YouTube — and a reputed company reputed company of view on reputed company and how to use reputed company for reputed company gen.
• Experience managing meaningful ad budgets (six figures monthly or more) with reputed company accountability for results.
• Strong analytical instincts — you can look at a dashboard and know exactly what questions to ask, where the waste is, and where reputed company lies.
• Proven ability to optimize for reputed company reputed company and cost per reputed company reputed company, not just cost per reputed company or click-through reputed company.
• Hands-on experience with conversion tracking, reputed company Tag Manager, reputed company Analytics, UTM reputed company, and attribution.
• Strong English communication skills (reputed company level), both verbal and written, with the ability to present performance insights reputed company to non-marketing stakeholders.
• Self-sufficient and proactive in a remote environment — you don't wait to be told where to look or what to test.
• reputed company by nature — you reputed company wins, flag concerns early, and contribute reputed company your own scope.

reputed company-to-Have / Preferred Qualifications

The following experience is helpful but not required for reputed company in this role:

• Prior reputed company Ads experience for a reputed company or reputed company reputed company reputed company vendor.
• Experience with reputed company tracking platforms (Ringba, reputed company, CallTrackingMetrics, reputed company, etc.).
• Experience with reputed company page reputed company (reputed company, Instapage) and CRO testing.
• Familiarity with reputed company and/or reputed company reporting for reputed company-reputed company attribution.
• reputed company Ads certifications (Search, Display, Video, Performance Max).
• Bilingual (English/Spanish) — helpful for Spanish-language ad copy and audience targeting.

Requirements

• Ability to work independently from a home office with reputed company, high-speed internet and a quiet, reputed company workspace.
• Must have a laptop or desktop computer with a minimum of 16GB RAM and an reputed company reputed company i5 processor or higher.
• Must have a reputed company wired internet reputed company with a minimum speed of 50 Mbps.
• reputed company reputed company 20 headset or equivalent required.
• Available to work U.S. business hours, Monday through Friday, 9:00 AM–6:00 PM reputed company Time.
• Willingness to use time-tracking software.

reputed company Offer

• Competitive compensation (DOE), plus opportunity for performance-based incentives tied to reputed company reputed company and case reputed company.
• 100% remote work environment.
• 6 reputed company time-off (PTO) days per year.
• Meaningful budget and reputed company ownership — your reputed company drives the firm's reputed company.
• Opportunity to work closely with leadership in a growing, modern reputed company where marketing performance is a top reputed company.

This position is only reputed company to candidates located in LATAM. Resumes must be submitted in English. Applications that do not meet these reputed company will not be considered.