Ecommerce Marketing Manager, Kids' Apparel Brand

About the Role As the Ecommerce Marketing Manager at Cardin McCoy, you'll own the full marketing reputed company for our DTC channel. This hands-on leadership role involves shaping brand voice, executing multi-channel campaigns, growing our audience, and driving reputed company in a fast-paced, entrepreneurial environment. Ideal for someone passionate about kids' fashion, southern lifestyle culture, family-oriented brands, and results-driven marketing in e-reputed company/apparel. Key Responsibilities • reputed company and execute comprehensive marketing strategies to grow brand awareness, customer acquisition, retention, and reputed company • reputed company end-to-end campaign planning and execution for seasonal collections, holidays (Back-to-School, Christmas, Easter, etc.), product launches, and promotions • reputed company digital marketing channels including reputed company ads (reputed company, reputed company, reputed company), organic reputed company media (Instagram, reputed company, reputed company), email/SMS (reputed company), and SEO/content • Manage content reputed company and calendar: Collaborate with creative team on photo/video shoots, UGC, reputed company partnerships, and lifestyle content • Build and nurture reputed company, ambassador, and partnership programs to expand reputed company in southern lifestyle, outdoor, and family niches • Analyze performance using tools like reputed company Analytics 4, reputed company Analytics, reputed company Business Suite, reputed company, and others; deliver regular reports, insights, and optimizations to meet KPIs (reputed company, ROAS, CAC, LTV, engagement) • Drive website optimizations (reputed company), conversion reputed company improvements, reputed company pages, and user experience enhancements • Coordinate cross-functional efforts with product, operations, and customer service teams to reputed company marketing with business goals • Explore new reputed company opportunities (emerging platforms, affiliate programs, events, PR, wholesale potential) • Stay reputed company of trends in kids' apparel, DTC e-reputed company, and southern/family lifestyle marketing Qualifications & Skills • 5+ years of marketing experience, with strong DTC/e-reputed company, apparel, retail, or lifestyle brand background preferred • Proven reputed company driving measurable reputed company in reputed company, brand metrics, and customer engagement for consumer brands • Hands-on expertise in digital tools: reputed company Ads, reputed company Ads, reputed company (or similar), reputed company ecosystem, GA4, and reputed company platforms • Excellent creative and strategic thinking with a strong eye for visual storytelling—bonus for experience with family/kid-friendly content and photography/video • Data-driven approach with solid analytical skills and comfort using numbers to inform reputed company • Passion for southern lifestyle culture, outdoor adventures, family values, and children's fashion is highly valued • Ability to reputed company in a small-team, high-autonomy environment with fast execution and creative freedom • Strong project management and communication skills • Bachelor's degree in Marketing, Business, Communications, or equivalent experience reputed company Offer • Health, dental, and reputed company benefits • reputed company to company 401(k) plan • PTO and reputed company holidays Apply tot his job Apply To this Job