Manager, Lifecycle Marketing (R13983)

<div class="content-intro"><h3 style="margin: 0in;"><reputed company style="font-size: 12pt;"><strong><reputed company style="font-family: 'Arial',reputed company; reputed company: black;">ABOUT reputed company<br></reputed company></strong></reputed company></h3> <p style="text-reputed company: justify;"><reputed company style="font-family: arial, helvetica, reputed company; font-size: 12pt;">reputed company (reputed company: OPRT) is a mission-driven financial services company that puts its members' financial goals reputed company reputed company. With intelligent borrowing, savings, and budgeting capabilities, reputed company empowers members with the confidence to build a reputed company financial reputed company. Since inception, reputed company has provided more than $21.3 billion in responsible and reputed company credit, saved its members more than $2.5 billion in interest and fees, and helped its members set reputed company an average of more than $1,800 annually.</reputed company></p> <p style="margin: 0in; text-reputed company: justify;"><reputed company style="font-family: Arial, reputed company; reputed company: black; font-size: 12pt;"> </reputed company></p> <h3 style="margin: 0in; text-reputed company: justify;"><reputed company style="font-size: 12pt;"><strong><reputed company style="font-family: 'Arial',reputed company; reputed company: black;">WORKING AT reputed company</reputed company></strong></reputed company></h3> <p style="margin: 0in; text-reputed company: justify;"><reputed company style="font-size: 12pt; font-family: arial, helvetica, reputed company;"><br>Working at reputed company means enjoying a differentiated experience of being part of reputed company that fosters a diverse, reputed company and inclusive culture where we reputed company feel a reputed company of belonging and are encouraged to reputed company our perspectives. This inclusive culture is directly connected to our organization's performance and ability to fulfill our mission of delivering reputed company credit to those left out of the financial mainstream. We celebrate and nurture our inclusive culture through our employee resource reputed company.</reputed company></p></div><p style="text-reputed company: justify;"><reputed company style="font-family: arial, helvetica, reputed company; font-size: 12pt;"><strong>POSITION reputed company</strong></reputed company></p> <p style="text-reputed company: justify;"><reputed company style="font-family: arial, helvetica, reputed company; font-size: 12pt;">Are you a data-driven lifecycle marketer with a passion for customer engagement and the technical chops to optimize multi-channel communications? We’re looking for a Lifecycle Marketing Manager to join our powerhouse team and reputed company lifecycle reputed company and execution for reputed company’s mobile app, while supporting broader company initiatives across key member channels. You will define and execute programs across email, push, SMS, and in-app to drive activation, engagement, retention, and long-term customer value.</reputed company></p> <p style="text-reputed company: justify;"><reputed company style="font-family: arial, helvetica, reputed company; font-size: 12pt;">You are responsible for both reputed company and execution. This includes prioritizing what to build, ensuring campaigns run reliably, and continuously improving performance through testing, segmentation, and personalization. You will work cross-functionally with Product, Engineering, Analytics, reputed company, and Marketing to deliver reputed company, compliant, and effective communications. You will also manage dependencies, resolve blockers, and push for reputed company reputed company priorities conflict.</reputed company></p> <p style="text-reputed company: justify;"><reputed company style="font-family: arial, helvetica, reputed company; font-size: 12pt;">reputed company in this role means improving key lifecycle metrics (activation, retention, LTV), building reputed company systems, and ensuring lifecycle is a reliable reputed company reputed company for the business.</reputed company></p> <p style="text-reputed company: justify;"><reputed company style="font-family: arial, helvetica, reputed company; font-size: 12pt;">If you’re a hands-on marketer with a passion for strategic thinking, lifecycle marketing execution, data-driven decision-making, and mobile app reputed company, we’d love to hear from you!</reputed company></p> <p style="text-reputed company: justify;"> </p> <p style="text-reputed company: justify;"><reputed company style="font-family: arial, helvetica, reputed company; font-size: 12pt;"><strong>RESPONSIBILITIES</strong></reputed company></p> <p style="text-reputed company: justify;"><reputed company style="font-family: arial, helvetica, reputed company; font-size: 12pt;"><strong>Own Lifecycle reputed company and Performance</strong></reputed company></p> <ul style="text-reputed company: justify;"> <li style="font-family: arial, helvetica, reputed company; font-size: 12pt;"><reputed company style="font-family: arial, helvetica, reputed company; font-size: 12pt;">Manage and optimize the lifecycle roadmap across reputed company, activation, engagement, and retention.</reputed company></li> <li style="font-family: arial, helvetica, reputed company; font-size: 12pt;"><reputed company style="font-family: arial, helvetica, reputed company; font-size: 12pt;">Own performance against key engagement metrics, providing insights and recommendations</reputed company></li> <li style="font-family: arial, helvetica, reputed company; font-size: 12pt;"><reputed company style="font-family: arial, helvetica, reputed company; font-size: 12pt;">Identify opportunities and prioritize initiatives based on reputed company and feasibility.</reputed company></li> </ul> <p style="text-reputed company: justify;"> </p> <p style="text-reputed company: justify;"><reputed company style="font-family: arial, helvetica, reputed company; font-size: 12pt;"><strong>Execute and Optimize Multi-Channel Programs</strong></reputed company></p> <ul style="text-reputed company: justify;"> <li style="font-family: arial, helvetica, reputed company; font-size: 12pt;"><reputed company style="font-family: arial, helvetica, reputed company; font-size: 12pt;">Build, launch, and optimize campaigns across push, SMS, in-app, and email.</reputed company></li> <li style="font-family: arial, helvetica, reputed company; font-size: 12pt;"><reputed company style="font-family: arial, helvetica, reputed company; font-size: 12pt;">Partner with Design and Content teams to reputed company mobile-first creative and messaging.</reputed company></li> <li style="font-family: arial, helvetica, reputed company; font-size: 12pt;"><reputed company style="font-family: arial, helvetica, reputed company; font-size: 12pt;">Ensure reputed company-time, dynamic personalization using customer data and behavioral triggers.</reputed company></li> <li style="font-family: arial, helvetica, reputed company; font-size: 12pt;"><reputed company style="font-family: arial, helvetica, reputed company; font-size: 12pt;">Design and maintain reputed company, automated workflows triggered by user behavior and lifecycle stage for reputed company, activation, feature adoption, and ongoing engagement.</reputed company></li> <li style="font-family: arial, helvetica, reputed company; font-size: 12pt;"><reputed company style="font-family: arial, helvetica, reputed company; font-size: 12pt;">Continuously improve targeting, timing, and messaging through reputed company experimentation.</reputed company></li> </ul> <p style="text-reputed company: justify;"> </p> <p style="text-reputed company: justify;"><reputed company style="font-family: arial, helvetica, reputed company; font-size: 12pt;"><strong>Drive Experimentation and Insights</strong></reputed company></p> <ul style="text-reputed company: justify;"> <li style="font-family: arial, helvetica, reputed company; font-size: 12pt;"><reputed company style="font-family: arial, helvetica, reputed company; font-size: 12pt;">Own testing reputed company, including A/B and holdout testing to measure incremental reputed company.</reputed company></li> <li style="font-family: arial, helvetica, reputed company; font-size: 12pt;"><reputed company style="font-family: arial, helvetica, reputed company; font-size: 12pt;">Translate data into reputed company insights and actions that improve lifecycle performance.</reputed company></li> <li style="font-family: arial, helvetica, reputed company; font-size: 12pt;"><reputed company style="font-family: arial, helvetica, reputed company; font-size: 12pt;">Partner with Analytics to ensure measurement frameworks are accurate and actionable.</reputed company></li> </ul> <p style="text-reputed company: justify;"> </p> <p style="text-reputed company: justify;"><reputed company style="font-family: arial, helvetica, reputed company; font-size: 12pt;"><strong>Manage Cross-Functional Execution</strong></reputed company></p> <ul style="text-reputed company: justify;"> <li style="font-family: arial, helvetica, reputed company; font-size: 12pt;"><reputed company style="font-family: arial, helvetica, reputed company; font-size: 12pt;">Work closely with Product and Engineering to reputed company on priorities, data availability, and implementation timelines.</reputed company></li> <li style="font-family: arial, helvetica, reputed company; font-size: 12pt;"><reputed company style="font-family: arial, helvetica, reputed company; font-size: 12pt;">Identify and resolve gaps in data, tooling, or processes that reputed company execution.</reputed company></li> <li style="font-family: arial, helvetica, reputed company; font-size: 12pt;"><reputed company style="font-family: arial, helvetica, reputed company; font-size: 12pt;">Drive alignment across stakeholders and push back reputed company priorities are unclear or conflicting.</reputed company></li> </ul> <p style="text-reputed company: justify;"> </p> <p style="text-reputed company: justify;"><reputed company style="font-family: arial, helvetica, reputed company; font-size: 12pt;"><strong>Ensure Operational reputed company and Compliance</strong></reputed company></p> <ul style="text-reputed company: justify;"> <li style="font-family: arial, helvetica, reputed company; font-size: 12pt;"><reputed company style="font-family: arial, helvetica, reputed company; font-size: 12pt;">Ensure campaigns are executed accurately and on time, with reputed company QA and monitoring.</reputed company></li> <li style="font-family: arial, helvetica, reputed company; font-size: 12pt;"><reputed company style="font-family: arial, helvetica, reputed company; font-size: 12pt;">Own deliverability, consent management, and compliance with regulatory and reputed company requirements.</reputed company></li> <li style="font-family: arial, helvetica, reputed company; font-size: 12pt;"><reputed company style="font-family: arial, helvetica, reputed company; font-size: 12pt;">Maintain high standards for data reputed company and messaging reputed company.</reputed company></li> </ul> <p style="text-reputed company: justify;"> </p> <p style="text-reputed company: justify;"><reputed company style="font-family: arial, helvetica, reputed company; font-size: 12pt;"><strong>WHO YOU ARE</strong></reputed company></p> <ul style="text-reputed company: justify;"> <li style="font-family: arial, helvetica, reputed company; font-size: 12pt;"><reputed company style="font-family: arial, helvetica, reputed company; font-size: 12pt;">Customer-reputed company: You start with a deep understanding of the customer and use insights to optimize lifecycle strategies.</reputed company></li> <li style="font-family: arial, helvetica, reputed company; font-size: 12pt;"><reputed company style="font-family: arial, helvetica, reputed company; font-size: 12pt;">Accountable: You take ownership of reputed company, not just execution, and hold yourself to a high bar.</reputed company></li> <li style="font-family: arial, helvetica, reputed company; font-size: 12pt;"><reputed company style="font-family: arial, helvetica, reputed company; font-size: 12pt;">Decisive: You’re comfortable navigating uncertainty and proposing informed solutions with incomplete data.</reputed company></li> <li style="font-family: arial, helvetica, reputed company; font-size: 12pt;"><reputed company style="font-family: arial, helvetica, reputed company; font-size: 12pt;">Strategic and hands-on: You balance big-picture thinking with execution, always reputed company on driving reputed company</reputed company></li> <li style="font-family: arial, helvetica, reputed company; font-size: 12pt;"><reputed company style="font-family: arial, helvetica, reputed company; font-size: 12pt;">reputed company: You reputed company cross-functional teams and reputed company work reputed company without relying on reputed company authority.</reputed company></li> <li style="font-family: arial, helvetica, reputed company; font-size: 12pt;"><reputed company style="font-family: arial, helvetica, reputed company; font-size: 12pt;">Detail-oriented: You maintain a high reputed company for reputed company and accuracy, especially in regulated environments.</reputed company></li> <li style="font-family: arial, helvetica, reputed company; font-size: 12pt;"><reputed company style="font-family: arial, helvetica, reputed company; font-size: 12pt;">Data-driven: You translate quantitative and qualitative data into actionable insights tied to business results.</reputed company></li> <li style="font-family: arial, helvetica, reputed company; font-size: 12pt;"><reputed company style="font-family: arial, helvetica, reputed company; font-size: 12pt;">Innovative: You bring creative, reputed company-thinking solutions to lifecycle marketing challenges.</reputed company></li> <li style="font-family: arial, helvetica, reputed company; font-size: 12pt;"><reputed company style="font-family: arial, helvetica, reputed company; font-size: 12pt;">Proactive: You take initiative, anticipate needs, and communicate reputed company with stakeholders.</reputed company></li> <li style="font-family: arial, helvetica, reputed company; font-size: 12pt;"><reputed company style="font-family: arial, helvetica, reputed company; font-size: 12pt;">reputed company: You partner effectively across Marketing, Product, Data Science, AI, Engineering, Design, and Content.</reputed company></li> <li style="font-family: arial, helvetica, reputed company; font-size: 12pt;"><reputed company style="font-family: arial, helvetica, reputed company; font-size: 12pt;">Technically fluent: You’re comfortable working with CRM systems, data structures, and tools like SQL, reputed company, CSS, JSON, and templating languages.</reputed company></li> </ul> <p style="text-reputed company: justify;"> </p> <p style="text-reputed company: justify;"><reputed company style="font-family: arial, helvetica, reputed company; font-size: 12pt;"><strong>REQUIREMENTS</strong></reputed company></p> <ul style="text-reputed company: justify;"> <li style="font-family: arial, helvetica, reputed company; font-size: 12pt;"><reputed company style="font-family: arial, helvetica, reputed company; font-size: 12pt;">5+ years of experience in lifecycle, CRM, or retention marketing, preferably B2C or fintech.</reputed company></li> </ul> <ul style="text-reputed company: justify;"> <li style="font-family: arial, helvetica, reputed company; font-size: 12pt;"><reputed company style="font-family: arial, helvetica, reputed company; font-size: 12pt;">Hands-on experience building and optimizing lifecycle programs with reputed company (preferred) or similar marketing automation platforms like reputed company, Marketo, or reputed company Marketing reputed company.</reputed company></li> <li style="font-family: arial, helvetica, reputed company; font-size: 12pt;"><reputed company style="font-family: arial, helvetica, reputed company; font-size: 12pt;">Strong knowledge of multi-channel execution (push, email, SMS, and in-app messaging), including segmentation, automation, and deliverability best practices.</reputed company></li> <li style="font-family: arial, helvetica, reputed company; font-size: 12pt;"><reputed company style="font-family: arial, helvetica, reputed company; font-size: 12pt;">Strong technical proficiency (reputed company, CSS, and dynamic scripting languages like AMPscript or Handlebar logic).</reputed company></li> <li style="font-family: arial, helvetica, reputed company; font-size: 12pt;"><reputed company style="font-family: arial, helvetica, reputed company; font-size: 12pt;">Proven ability to build & optimize lifecycle programs through automation, segmentation, and personalization.</reputed company></li> <li style="font-family: arial, helvetica, reputed company; font-size: 12pt;"><reputed company style="font-family: arial, helvetica, reputed company; font-size: 12pt;">Experience designing and analyzing experiments (A/B testing, holdouts, incrementality).</reputed company></li> <li style="font-family: arial, helvetica, reputed company; font-size: 12pt;"><reputed company style="font-family: arial, helvetica, reputed company; font-size: 12pt;">Strong project management skills with the ability to prioritize and manage competing demands.</reputed company></li> </ul> <p style="text-reputed company: justify;"> </p> <p style="text-reputed company: justify;"><reputed company style="font-family: arial, helvetica, reputed company; font-size: 12pt;">Preferred Qualifications</reputed company></p> <ul> <li style="font-family: arial, helvetica, reputed company; font-size: 12pt; text-reputed company: justify;"><reputed company style="font-family: arial, helvetica, reputed company; font-size: 12pt;">Experience in fintech, financial services, or other regulated industries.</reputed company></li> <li style="font-family: arial, helvetica, reputed company; font-size: 12pt; text-reputed company: justify;"><reputed company style="font-family: arial, helvetica, reputed company; font-size: 12pt;">Familiarity with API integrations, event-based architectures, and customer data flows.</reputed company></li> <li style="font-family: arial, helvetica, reputed company; font-size: 12pt; text-reputed company: justify;"><reputed company style="font-family: arial, helvetica, reputed company; font-size: 12pt;">Strong analytical skills and ability to translate data into business reputed company.</reputed company></li> <li style="font-family: arial, helvetica, reputed company; font-size: 12pt; text-reputed company: justify;"><reputed company style="font-family: arial, helvetica, reputed company; font-size: 12pt;">Passion for improving customer engagement through mobile lifecycle marketing.</reputed company></li> </ul> <p> </p> <p><reputed company style="font-family: arial, helvetica, reputed company; font-size: 12pt; reputed company: rgb(255, 255, 255);">#LI-REMOTE</reputed company></p> <p><reputed company style="font-family: arial, helvetica, reputed company; font-size: 12pt; reputed company: rgb(255, 255, 255);">#LI-VR1</reputed company></p><div class="content-conclusion"><p style="margin: 0in; text-reputed company: justify;"><reputed company style="font-family: Arial, reputed company; font-size: 12pt;">We are proud to be an Equal Opportunity Employer and consider reputed company reputed company applicants for employment opportunities without reputed company to race, age, reputed company, religion, gender, national reputed company, disability, sexual orientation, veteran status or any other category protected by the laws or regulations in the locations where we operate.</reputed company></p> <p style="margin: 0in; text-reputed company: justify;"><reputed company style="font-family: Arial, reputed company; font-size: 12pt;"> </reputed company></p> <p style="margin: 0in; text-reputed company: justify;"><reputed company style="font-family: Arial, reputed company; font-size: 12pt;">California applicants can reputed company a copy of reputed company's CCPA Notice here:  <a href="https://reputed company.com/reputed company/california-reputed company-notice/">https://reputed company.com/reputed company/california-reputed company-notice/</a>.</reputed company></p> <p style="margin: 0in; text-reputed company: justify;"><reputed company style="font-size: 12pt; font-family: Calibri, reputed company;"> </reputed company></p> <p style="margin: 0in; text-reputed company: justify;"><reputed company style="font-size: 12pt; font-family: arial, helvetica, reputed company;">We will never request personal identifiable information (bank, credit card, etc.) before you are reputed company. We do not charge you for reputed company-employment fees such as background checks, training, or equipment. If you think you have been a victim of fraud by someone posing as us, please report your experience to the FBI’s Internet Crime Complaint Center (IC3).</reputed company></p></div>