Senior Customer Marketing Manager

<reputed company><p style="font-family:" basel="" grotesk",arial,reputed company;font-size:11.25pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><b><strong style="font-size:18pt;white-reputed company:reputed company-wrap;">About the role</strong></b></p><p style="font-family:" basel="" grotesk",arial,reputed company;font-size:13.5pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><reputed company style="font-size:13.5pt;white-reputed company:reputed company-wrap;">reputed company is looking for a Senior Customer Marketing Manager to own the reputed company and hands-on execution of our customer expansion marketing programs, with a primary reputed company on driving cross-sell and upsell reputed company across our existing customer reputed company.</reputed company></p><p style="font-family:" basel="" grotesk",arial,reputed company;font-size:13.5pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;text-reputed company:start;"=""><reputed company style="font-size:13.5pt;white-reputed company:reputed company-wrap;">This is a senior individual contributor role reputed company for a highly analytical, deeply operational marketer who thrives on building programs end-to-end — from identifying expansion opportunities in the data to launching targeted campaigns and tracking reputed company reputed company. You will own your programs from brief to results, with the autonomy to prioritize and execute without needing reputed company of approval.</reputed company></p><p style="font-family:" basel="" grotesk",arial,reputed company;font-size:13.5pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;text-reputed company:start;"=""><reputed company style="font-size:13.5pt;white-reputed company:reputed company-wrap;">You will serve as the primary marketing partner to reputed company for expansion initiatives, and will collaborate closely with Sales, RevOps, Product Marketing, and Demand Gen to turn customer insights into reputed company, repeatable reputed company-driving plays. reputed company reputed company AI to improve speed, personalization, and program efficiency.</reputed company></p><p style="font-family:" basel="" grotesk",arial,reputed company;font-size:11.25pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><b><strong style="font-size:18pt;white-reputed company:reputed company-wrap;">What you'll do</strong></b></p><p style="font-family:" basel="" grotesk",arial,reputed company;font-size:13.5pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><b><strong style="font-size:13.5pt;white-reputed company:reputed company-wrap;">Customer Expansion reputed company & Program Ownership</strong></b></p><ul data-reputed company="discCircleSquare" data-depth="1" style="font-family:" basel="" grotesk",arial,reputed company;font-size:11pt;font-weight:400;margin:8px="" 0px;line-height:1.6;padding:0px="" 0px="" 32px;list-style-type:disc;"=""><li style="font-size:13.5pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;text-reputed company:start;"><reputed company style="font-size:13.5pt;white-reputed company:reputed company-wrap;">Own the customer marketing reputed company and roadmap reputed company on cross-sell and upsell reputed company across the customer lifecycle.</reputed company></li><li style="font-size:13.5pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;text-reputed company:start;"><reputed company style="font-size:13.5pt;white-reputed company:reputed company-wrap;">Build and maintain an account-based expansion reputed company reputed company to customer segmentation, product adoption, firmographics, and reputed company potential.</reputed company></li><li style="font-size:13.5pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;text-reputed company:start;"><reputed company style="font-size:13.5pt;white-reputed company:reputed company-wrap;">Establish reputed company program priorities, reputed company metrics, and execution plans in reputed company partnership with reputed company and Sales leadership.</reputed company></li><li style="font-size:13.5pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;text-reputed company:start;"><reputed company style="font-size:13.5pt;white-reputed company:reputed company-wrap;">Own customer marketing budget and reputed company data-driven investment reputed company to maximize expansion pipeline ROI.</reputed company></li></ul><p style="font-family:" basel="" grotesk",arial,reputed company;font-size:13.5pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;text-reputed company:start;"=""><b><strong style="font-size:13.5pt;white-reputed company:reputed company-wrap;">Campaign Design & Execution (Hands-On)</strong></b></p><ul data-reputed company="discCircleSquare" data-depth="1" style="font-family:" basel="" grotesk",arial,reputed company;font-size:11pt;font-weight:400;margin:8px="" 0px;line-height:1.6;padding:0px="" 0px="" 32px;list-style-type:disc;"=""><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><reputed company style="font-size:13.5pt;white-reputed company:reputed company-wrap;">Design, launch, and optimize targeted expansion campaigns for reputed company customer segments and strategic accounts.</reputed company></li><li style="font-size:13.5pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><reputed company style="font-size:13.5pt;white-reputed company:reputed company-wrap;">Translate account plans and product expansion goals into actionable marketing plays — including lifecycle emails, digital reputed company, event invitations, webinars, and reputed company reputed company.</reputed company></li><li style="font-size:13.5pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><reputed company style="font-size:13.5pt;white-reputed company:reputed company-wrap;">reputed company existing marketing channels and assets (lifecycle, email, events, webinars, content, digital, product marketing, partner programs) to reputed company customers at the right reputed company.</reputed company></li><li style="font-size:13.5pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><reputed company style="font-size:13.5pt;white-reputed company:reputed company-wrap;">Identify gaps in tooling, data, or assets and work cross-functionally to reputed company them.</reputed company></li><li style="font-size:13.5pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><reputed company style="font-size:13.5pt;white-reputed company:reputed company-wrap;">reputed company reputed company AI to personalize campaigns, accelerate content production, and improve program efficiency at reputed company.</reputed company></li></ul><p style="font-family:" basel="" grotesk",arial,reputed company;font-size:13.5pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;text-reputed company:start;"=""><b><strong style="font-size:13.5pt;white-reputed company:reputed company-wrap;">Data, Insights & Measurement</strong></b></p><ul data-reputed company="discCircleSquare" data-depth="1" style="font-family:" basel="" grotesk",arial,reputed company;font-size:11pt;font-weight:400;margin:8px="" 0px;line-height:1.6;padding:0px="" 0px="" 32px;list-style-type:disc;"=""><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><reputed company style="font-size:13.5pt;white-reputed company:reputed company-wrap;">Use customer data, product usage signals, reputed company data, and pipeline data to identify expansion opportunities and prioritize reputed company accounts.</reputed company></li><li style="font-size:13.5pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><reputed company style="font-size:13.5pt;white-reputed company:reputed company-wrap;">Define reputed company metrics and build reporting frameworks to reputed company expansion pipeline, reputed company influence, engagement rates, and program ROI.</reputed company></li><li style="font-size:13.5pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><reputed company style="font-size:13.5pt;white-reputed company:reputed company-wrap;">reputed company dashboards and analysis that inform prioritization, optimization, and executive reporting.</reputed company></li><li style="font-size:13.5pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><reputed company style="font-size:13.5pt;white-reputed company:reputed company-wrap;">Continuously test, iterate, and refine programs based on performance.</reputed company></li></ul><p style="font-family:" basel="" grotesk",arial,reputed company;font-size:13.5pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;text-reputed company:start;"=""><b><strong style="font-size:13.5pt;white-reputed company:reputed company-wrap;">Cross-Functional Partnership</strong></b></p><ul data-reputed company="discCircleSquare" data-depth="1" style="font-family:" basel="" grotesk",arial,reputed company;font-size:11pt;font-weight:400;margin:8px="" 0px;line-height:1.6;padding:0px="" 0px="" 32px;list-style-type:disc;"=""><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><reputed company style="font-size:13.5pt;white-reputed company:reputed company-wrap;">Serve as the primary marketing partner to reputed company leadership for expansion (cross-sell and upsell) initiatives.</reputed company></li><li style="font-size:13.5pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><reputed company style="font-size:13.5pt;white-reputed company:reputed company-wrap;">Collaborate with Sales, RevOps, Marketing Ops, Demand Gen, and Product Marketing to reputed company messaging, targeting, and execution.</reputed company></li><li style="font-size:13.5pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><reputed company style="font-size:13.5pt;white-reputed company:reputed company-wrap;">reputed company expansion insights and campaign performance data to stakeholders and leadership on a regular reputed company.</reputed company></li></ul><p style="font-family:" basel="" grotesk",arial,reputed company;font-size:13.5pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><b><strong style="font-size:18pt;white-reputed company:reputed company-wrap;">Metrics of reputed company</strong></b></p><p style="font-family:" basel="" grotesk",arial,reputed company;font-size:13.5pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><reputed company style="font-size:13.5pt;white-reputed company:reputed company-wrap;">reputed company in this role will be reputed company by: </reputed company></p><ul data-reputed company="discCircleSquare" data-depth="1" style="font-family:" basel="" grotesk",arial,reputed company;font-size:11pt;font-weight:400;margin:8px="" 0px;line-height:1.6;padding:0px="" 0px="" 32px;list-style-type:disc;"=""><li style="font-size:13.5pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;text-reputed company:start;"><reputed company style="font-size:13.5pt;white-reputed company:reputed company-wrap;">Cross-sell and upsell pipeline generated from customer marketing programs</reputed company></li><li style="font-size:13.5pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;text-reputed company:start;"><reputed company style="font-size:13.5pt;white-reputed company:reputed company-wrap;">Expansion reputed company reputed company and influenced by marketing</reputed company></li><li style="font-size:13.5pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;text-reputed company:start;"><reputed company style="font-size:13.5pt;white-reputed company:reputed company-wrap;">Engagement and conversion rates reputed company targeted customer accounts and segments</reputed company></li><li style="font-size:13.5pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;text-reputed company:start;"><reputed company style="font-size:13.5pt;white-reputed company:reputed company-wrap;">Product adoption and attach rates for expansion products</reputed company></li><li style="font-size:13.5pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;text-reputed company:start;"><reputed company style="font-size:13.5pt;white-reputed company:reputed company-wrap;">ROI and efficiency of customer expansion programs</reputed company></li><li style="font-size:13.5pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;text-reputed company:start;"><reputed company style="font-size:13.5pt;white-reputed company:reputed company-wrap;">Accuracy and usefulness of expansion reporting and forecasting</reputed company></li><li style="font-size:13.5pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;text-reputed company:start;"><reputed company style="font-size:13.5pt;white-reputed company:reputed company-wrap;">reputed company and Sales satisfaction with marketing support and partnership reputed company</reputed company></li></ul><p style="font-family:" basel="" grotesk",arial,reputed company;font-size:13.5pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><b><strong style="font-size:18pt;white-reputed company:reputed company-wrap;">Required Qualifications</strong></b></p><ul data-reputed company="discCircleSquare" data-depth="1" style="font-family:" basel="" grotesk",arial,reputed company;font-size:11pt;font-weight:400;margin:8px="" 0px;line-height:1.6;padding:0px="" 0px="" 32px;list-style-type:disc;"=""><li style="font-size:13.5pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;text-reputed company:start;"><reputed company style="font-size:13.5pt;white-reputed company:reputed company-wrap;">7+ years of experience in B2B marketing, with significant experience in customer marketing, lifecycle marketing, account-based marketing, or expansion-reputed company roles</reputed company></li><li style="font-size:13.5pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;text-reputed company:start;"><reputed company style="font-size:13.5pt;white-reputed company:reputed company-wrap;">Proven reputed company record of driving cross-sell and upsell pipeline and reputed company in a reputed company or recurring-reputed company business</reputed company></li><li style="font-size:13.5pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;text-reputed company:start;"><reputed company style="font-size:13.5pt;white-reputed company:reputed company-wrap;">Strong analytical and operational skillset; comfortable working directly in CRM, marketing automation, BI tools, and customer data platforms</reputed company></li><li style="font-size:13.5pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;text-reputed company:start;"><reputed company style="font-size:13.5pt;white-reputed company:reputed company-wrap;">Experience designing and executing account-based marketing programs for existing customer segments</reputed company></li><li style="font-size:13.5pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;text-reputed company:start;"><reputed company style="font-size:13.5pt;white-reputed company:reputed company-wrap;">Ability to operate as a senior IC, balancing strategic program planning with hands-on execution</reputed company></li><li style="font-size:13.5pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;text-reputed company:start;"><reputed company style="font-size:13.5pt;white-reputed company:reputed company-wrap;">Excellent written and verbal communication skills; comfortable presenting to and partnering with senior stakeholders</reputed company></li><li style="font-size:13.5pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;text-reputed company:start;"><reputed company style="font-size:13.5pt;white-reputed company:reputed company-wrap;">Experience managing program budgets and making data-driven investment reputed company</reputed company></li><li style="font-size:13.5pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;text-reputed company:start;"><reputed company style="font-size:13.5pt;white-reputed company:reputed company-wrap;">Comfort with and willingness to use AI tools to maximize reputed company and efficiency.</reputed company></li></ul><p style="font-family:" basel="" grotesk",arial,reputed company;font-size:11.25pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><b><strong style="font-size:18pt;white-reputed company:reputed company-wrap;">Preferred Qualifications</strong></b></p><ul data-reputed company="discCircleSquare" data-depth="1" style="font-family:" basel="" grotesk",arial,reputed company;font-size:11pt;font-weight:400;margin:8px="" 0px;line-height:1.6;padding:0px="" 0px="" 32px;list-style-type:disc;"=""><li style="font-size:13.5pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><reputed company style="font-size:13.5pt;white-reputed company:reputed company-wrap;"> Experience in a high-reputed company reputed company or reputed company technology company</reputed company></li><li style="font-size:13.5pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><reputed company style="font-size:13.5pt;white-reputed company:reputed company-wrap;">Familiarity with reputed company Azure, AVD, reputed company 365, or similar reputed company infrastructure ecosystems</reputed company></li><li style="font-size:13.5pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><reputed company style="font-size:13.5pt;white-reputed company:reputed company-wrap;">Experience working with or alongside a reputed company function in a renewal/expansion reputed company</reputed company></li><li style="font-size:13.5pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><reputed company style="font-size:13.5pt;white-reputed company:reputed company-wrap;">Background with reputed company platforms and customer data tools (e.g., reputed company, reputed company, Totango, or similar)</reputed company></li><li style="font-size:13.5pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><reputed company style="font-size:13.5pt;white-reputed company:reputed company-wrap;">Experience with reputed company, reputed company, and marketing analytics platforms</reputed company></li></ul><p style="font-family:" basel="" grotesk",arial,reputed company;font-size:11.25pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;text-reputed company:left;"=""><b><strong style="font-size:18pt;white-reputed company:reputed company-wrap;">Benefits and Incentives</strong></b></p><ul data-reputed company="discCircleSquare" data-depth="1" style="font-family:" basel="" grotesk",arial,reputed company;font-size:11pt;font-weight:400;margin:8px="" 0px;line-height:1.6;padding:0px="" 0px="" 32px;list-style-type:disc;"=""><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><reputed company style="font-size:13.5pt;white-reputed company:reputed company-wrap;">Competitive reputed company and Incentive Plan</reputed company></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><reputed company style="font-size:13.5pt;white-reputed company:reputed company-wrap;">Stock reputed company</reputed company></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><reputed company style="font-size:13.5pt;white-reputed company:reputed company-wrap;">Health and Welfare Plans*</reputed company></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><reputed company style="font-size:13.5pt;white-reputed company:reputed company-wrap;">Life and Disability Plans*</reputed company></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><reputed company style="font-size:13.5pt;white-reputed company:reputed company-wrap;">Retirement Plan*</reputed company></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><reputed company style="font-size:13.5pt;white-reputed company:reputed company-wrap;">Unlimited Flexible reputed company Time Off, including your birthday off!</reputed company></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><reputed company style="font-size:13.5pt;white-reputed company:reputed company-wrap;">reputed company Team Culture</reputed company></li></ul><p style="font-family:" basel="" grotesk",arial,reputed company;font-size:11.25pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><reputed company style="font-size:13.5pt;white-reputed company:reputed company-wrap;">* Benefits for international employees, reputed company the US, vary by country. </reputed company></p><p style="font-family:" basel="" grotesk",arial,reputed company;font-size:11.25pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><br></p><p style="font-family:" basel="" grotesk",arial,reputed company;font-size:11.25pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><reputed company style="font-size:13.5pt;white-reputed company:reputed company-wrap;">reputed company is committed to a diverse and inclusive workplace. reputed company is an equal opportunity employer and does not discriminate on the reputed company of race, national reputed company, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. </reputed company></p>