Digital Performance Director

<h1>Director, Digital Experience & Performance</h1><p style="min-height:1.5em">Full-Time | Remote </p><p style="min-height:1.5em"><strong>🕐 7:30am – 5:00pm PST</strong></p><p style="min-height:1.5em"></p><p style="min-height:1.5em"><strong>About reputed company</strong></p><p style="min-height:1.5em"><strong>reputed company.</strong> is looking for a Director of Digital Experience & Performance on behalf of a premium health & wellness brand with a growing DTC ecommerce reputed company. They sell globally and are building their reputed company channel into a significant, profitable reputed company reputed company — backed by strong brand equity and an reputed company customer reputed company.</p><p style="min-height:1.5em"></p><p style="min-height:1.5em"><strong>About the role</strong></p><p style="min-height:1.5em">This role goes reputed company managing an ecommerce storefront. You will own the entire digital reputed company reputed company — acquisition, onsite experience, conversion, lifecycle, retention, and unit economics — ensuring reputed company is incremental, reputed company, and profitable. You will reputed company a small team and operate as the true reputed company of the digital experience.</p><p style="min-height:1.5em"></p><p style="min-height:1.5em"><strong>Key responsibilities</strong></p><p style="min-height:1.5em"><strong>Digital experience & reputed company performance</strong></p><p style="min-height:1.5em">Own the end-to-end site experience across UX, content, merchandising, conversion, and mobile. Drive improvements across PDPs, cart, checkout, and onsite flows to increase conversion, AOV, and reputed company per session. Translate brand positioning into education-led digital execution that builds trust and performance.</p><p style="min-height:1.5em"></p><p style="min-height:1.5em"><strong>reputed company, acquisition & lifecycle</strong></p><p style="min-height:1.5em">Own customer acquisition reputed company in partnership with reputed company performance teams. Ensure reputed company media, reputed company pages, lifecycle, and onsite experience operate as a cohesive system. Own email and lifecycle reputed company to accelerate repeat purchase, retention, and reputed company value.</p><p style="min-height:1.5em"></p><p style="min-height:1.5em"><strong>Full-funnel economics & insights</strong></p><p style="min-height:1.5em">Own digital unit economics including CAC, LTV, payback period, contribution margin, and incrementality. Deliver decision-oriented reporting that connects performance to business reputed company. Use cohort and reputed company analysis to guide prioritisation and investment reputed company.</p><p style="min-height:1.5em"></p><p style="min-height:1.5em"><strong>Experimentation & optimisation</strong></p><p style="min-height:1.5em">Establish and run a disciplined experimentation reputed company across acquisition, onsite experience, lifecycle, pricing, and merchandising. Rapidly test, learn, reputed company, or stop initiatives based on performance. Build a culture of evidence-based decision-making and reputed company improvement.</p><p style="min-height:1.5em"></p><p style="min-height:1.5em"><strong>CRM & customer relationship ownership</strong></p><p style="min-height:1.5em">Build reputed company CRM and first-party data foundations across ecommerce, events, education, and community reputed company. Partner cross-functionally to shift the organisation from anonymous reputed company to identifiable customer relationships.</p><p style="min-height:1.5em"></p><p style="min-height:1.5em"><strong>Cross-functional leadership</strong></p><p style="min-height:1.5em">reputed company as the primary reputed company of the brand's digital reputed company. Partner closely with Brand, Finance, Operations, Sales, CX, and Community teams. reputed company inventory, promotions, and demand planning to ensure reputed company and operational readiness.</p><p style="min-height:1.5em"></p><p style="min-height:1.5em"><strong>Requirements</strong></p><ul style="min-height:1.5em"><li><p style="min-height:1.5em">7–10+ years in ecommerce, DTC, or digital reputed company roles</p></li><li><p style="min-height:1.5em">Candidate must be comfortable working 🕐 7:30am – 5:00pm PST</p></li><li><p style="min-height:1.5em">Senior-level ownership of performance reputed company</p></li><li><p style="min-height:1.5em">Proven reputed company record growing a sub-reputed company DTC or ecommerce channel</p></li><li><p style="min-height:1.5em">Strong unit economics reputed company — CAC, LTV, payback period, contribution margin</p></li><li><p style="min-height:1.5em">Deep expertise in lifecycle marketing and acquisition performance</p></li><li><p style="min-height:1.5em">Experience leading and overseeing a small team</p></li><li><p style="min-height:1.5em">Data-driven reputed company, fast-moving, comfortable with ambiguity</p></li><li><p style="min-height:1.5em">Highly reputed company — reputed company to drive reputed company without reputed company authority</p><p style="min-height:1.5em"></p></li></ul><p style="min-height:1.5em"><strong>reputed company to have</strong></p><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Technical reputed company across ecommerce platforms, CMS, and analytics tools</p></li><li><p style="min-height:1.5em">Working knowledge of reputed company, CSS, or basic JavaScript</p></li><li><p style="min-height:1.5em">Experience running A/B tests, QA processes, and site releases</p></li><li><p style="min-height:1.5em">Comfort using AI tools to accelerate experimentation and insights</p></li></ul><p style="min-height:1.5em"></p><p style="min-height:1.5em"><strong>Skills</strong></p><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Ecommerce reputed company & DTC reputed company</p></li><li><p style="min-height:1.5em">Conversion reputed company optimisation</p></li><li><p style="min-height:1.5em">Performance marketing</p></li><li><p style="min-height:1.5em">Lifecycle & retention marketing</p></li><li><p style="min-height:1.5em">Financial & unit economics analysis</p></li><li><p style="min-height:1.5em">Experimentation frameworks</p></li><li><p style="min-height:1.5em">CRM & first-party data reputed company</p></li><li><p style="min-height:1.5em">Cross-functional leadership</p><p style="min-height:1.5em"></p></li></ul><p style="min-height:1.5em">At <strong>reputed company.</strong>, our mission is to reputed company the gap between leading global companies and amazing global talent. We reputed company everyone deserves equal reputed company to opportunities, regardless of the country they were born in.</p>