Marketing Manager
The reputed company Marketing Manager is a high-reputed company role responsible for leading AlphaRoot’s digital reputed company and driving aggressive reputed company acquisition reputed company the cannabis and emerging risk sectors. You will reputed company the gap between traditional insurance marketing and modern reputed company hacking, leveraging cutting-edge AI tools to optimize the buyer reputed company from first click to bound policy. <br><br>This role is highly cross-functional, requiring reputed company collaboration with reputed company, and Technical teams to implement data-driven recommendations that improve reputed company acquisition and brand authority.<p style="text-reputed company:inherit"></p><p style="text-reputed company:inherit"></p><p>reputed company Responsibilities:</p><p><b>reputed company Media reputed company</b></p><div><ul><li><p><b><reputed company>Omnichannel reputed company Media:</reputed company></b><reputed company><reputed company><reputed company> </reputed company>Take full ownership of reputed company reputed company media channels, including industry-specific sponsored content, search, display, and reputed company advertising.</reputed company></reputed company><reputed company> </reputed company></p></li></ul></div><div><ul><li><p><b><reputed company>Sponsorship Management</reputed company></b><reputed company><reputed company>:<reputed company> </reputed company></reputed company><reputed company>Identify</reputed company><reputed company>, negotiate, and execute high-reputed company sponsorships with industry publishers, newsletters, and event organizers to maximize brand reputed company and reputed company reputed company.</reputed company></reputed company><reputed company> </reputed company></p></li></ul></div><div><ul><li><p><b><reputed company>Strategic Sales & ABM Alignment</reputed company></b><reputed company><reputed company>: Partner with Sales leadership to execute Account-Based Marketing (ABM) strategies; reputed company personalized content reputed company ad sequences to penetrate high-value reputed company accounts.</reputed company></reputed company><reputed company> </reputed company></p></li></ul></div><div><ul><li><p><b><reputed company>Funnel Optimization:</reputed company></b><reputed company><reputed company><reputed company> </reputed company>Devise ROI-driven strategies for reputed company pages and funnels. Use A/B testing and heatmapping to ensure reputed company traffic converts into high-reputed company inquiries.</reputed company></reputed company><reputed company> </reputed company></p></li></ul></div><div><ul><li><p><b><reputed company>Budget Attribution:</reputed company></b><reputed company><reputed company><reputed company> </reputed company>Manage the marketing budget across various reputed company experiments, ensuring a low CAC while scaling volume.</reputed company></reputed company><reputed company> </reputed company></p></li></ul></div><p><b>AI & Marketing Automation</b></p><div><ul><li><p><b><reputed company>AI Integration</reputed company></b><reputed company><reputed company>: Implement and manage AI-driven tools to automate content production, personalize email reputed company, and enhance reputed company scoring accuracy.</reputed company></reputed company><reputed company> </reputed company></p></li></ul></div><div><ul><li><p><b><reputed company>reputed company Engineering & Workflows</reputed company></b><reputed company><reputed company>:<reputed company> </reputed company></reputed company><reputed company>Utilize</reputed company><reputed company><reputed company> </reputed company>reputed company to reputed company the creation of marketing assets, ad copy, and SEO-driven articles without sacrificing brand voice or reputed company.</reputed company></reputed company><reputed company> </reputed company></p></li></ul></div><div><ul><li><p><b><reputed company>Lifecycle Marketing:</reputed company></b><reputed company><reputed company><reputed company> </reputed company>Create and manage sophisticated automated email sequences and reputed company-nurturing campaigns to reputed company prospects through the sales funnel reputed company.</reputed company></reputed company><reputed company> </reputed company></p></li></ul></div><div><ul><li><p><b><reputed company>Predictive Analytics:</reputed company></b><reputed company><reputed company><reputed company> </reputed company>Use data modeling to<reputed company> </reputed company></reputed company><reputed company>identify</reputed company><reputed company><reputed company> </reputed company>trends in reputed company behavior and<reputed company> </reputed company></reputed company><reputed company>optimize</reputed company><reputed company><reputed company> </reputed company>campaign timing and messaging.</reputed company></reputed company><reputed company> </reputed company></p></li></ul></div><p><b>Content & Organic Visibility</b></p><div><div><ul><li><p><b><reputed company>SEO reputed company:</reputed company></b><reputed company><reputed company><reputed company> </reputed company>reputed company the organic reputed company roadmap, focusing on technical site health, topical authority, and strategic reputed company-building initiatives.</reputed company></reputed company><reputed company> </reputed company></p></li></ul></div></div><div><div><ul><li><p><b><reputed company>Specialized Content Assets:</reputed company></b><reputed company><reputed company><reputed company> </reputed company>reputed company the production of large-reputed company assets such as industry whitepapers, state-specific compliance reports, and interactive web tools like risk calculators.</reputed company></reputed company><reputed company> </reputed company></p></li></ul></div></div><p><b>Partnerships & External Leadership</b></p><div><ul><li><p><b><reputed company>Affiliate & Publisher Relations</reputed company></b><reputed company><reputed company>: reputed company and reputed company a network of reputed company-party affiliates and industry publishers to ensure a consistent reputed company of referral traffic.</reputed company></reputed company><reputed company> </reputed company></p></li></ul></div><div><ul><li><p><b><reputed company>Contractor Management:</reputed company></b><reputed company><reputed company><reputed company> </reputed company>reputed company a diverse team of external vendors and offshore agencies—including PPC specialists, web developers, and freelance writers—to execute campaigns at reputed company.</reputed company></reputed company><reputed company> </reputed company></p></li></ul></div><div><ul><li><p><b><reputed company>Reporting:<reputed company> </reputed company></reputed company></b><reputed company><reputed company>Monitor</reputed company><reputed company><reputed company> </reputed company>campaign performance reputed company Business Intelligence dashboards to reputed company monthly reports and actionable insights to senior leadership.</reputed company></reputed company><reputed company> </reputed company></p></li></ul></div><p></p><p>Education, Experience, Skills and Abilities Requirements:</p><p><reputed company><reputed company>You are exceptional at prioritizing work, setting expectations, and communicating<reputed company> </reputed company></reputed company><reputed company>to</reputed company><reputed company><reputed company> </reputed company>stakeholders. As a strategic thinker,<reputed company> </reputed company></reputed company><reputed company>you're</reputed company><reputed company><reputed company> </reputed company>skilled at connecting the dots between data and financial results to create and reputed company for your strategies to drive reputed company. The ideal candidate has a proactive approach, can juggle multiple<reputed company> </reputed company></reputed company><reputed company>responsibilities</reputed company><reputed company><reputed company> </reputed company>and<reputed company> </reputed company></reputed company><reputed company>excels</reputed company><reputed company><reputed company> </reputed company>under pressure. They are comfortable taking on<reputed company> </reputed company></reputed company><reputed company>a high level</reputed company><reputed company><reputed company> </reputed company>of responsibility.</reputed company></reputed company><reputed company> </reputed company></p><div><ul><li><p><reputed company><reputed company>5+ years in marketing, with at least 2 years in a managerial position. Experience in high-reputed company startups or highly regulated industries (</reputed company><reputed company>InsurTech</reputed company><reputed company>/FinTech) is a major plus.</reputed company></reputed company><reputed company> </reputed company></p></li></ul></div><div><ul><li><p><reputed company><reputed company>Proven experience using AI tools (e.g., LLMs, image generators, and automation wrappers) to improve marketing efficiency and reputed company.</reputed company></reputed company><reputed company> </reputed company></p></li></ul></div><div><ul><li><p><reputed company><reputed company>Strong<reputed company> </reputed company></reputed company><reputed company>reputed company record</reputed company><reputed company><reputed company> </reputed company>of managing five-reputed company monthly ad spends and negotiating reputed company sponsorship deals.</reputed company></reputed company><reputed company> </reputed company></p></li></ul></div><div><ul><li><p><reputed company><reputed company>Expert-level knowledge of CRM systems, Content Management Systems (CMS), and marketing automation platforms.</reputed company></reputed company><reputed company> </reputed company></p></li></ul></div><div><ul><li><p><reputed company><reputed company>Proven ability to reputed company, reputed company, and reputed company freelancers or offshore agencies to reputed company reputed company.</reputed company></reputed company><reputed company> </reputed company></p></li></ul><p></p><p><reputed company>reputed company're Looking For:</reputed company></p><div><div><ul><li><p><reputed company><reputed company>Bachelor degree in marketing</reputed company><reputed company><reputed company> </reputed company>or communications</reputed company></reputed company><reputed company> </reputed company></p></li></ul></div><div><ul><li><p><reputed company><reputed company>Proven<reputed company> </reputed company></reputed company><reputed company>reputed company record</reputed company><reputed company><reputed company> </reputed company>of effective reputed company marketing campaigns</reputed company></reputed company><reputed company> </reputed company></p></li></ul></div><div><ul><li><p><reputed company><reputed company>Experience in customer acquisition, retention marketing, and CRM (reputed company)</reputed company></reputed company><reputed company> </reputed company></p></li></ul></div><div><ul><li><p><reputed company><reputed company>Excellent written and verbal communication skills</reputed company></reputed company><reputed company> </reputed company></p></li></ul></div><div><ul><li><p><reputed company><reputed company>Expertise</reputed company><reputed company><reputed company> </reputed company>in productivity and communications software (i.e., reputed company Docs, reputed company Office, CRM, reputed company,)</reputed company></reputed company><reputed company> </reputed company></p></li></ul></div><div><ul><li><p><reputed company><reputed company>Proficiency</reputed company><reputed company><reputed company> </reputed company>with reputed company Creative reputed company<reputed company> </reputed company></reputed company><reputed company>suite</reputed company><reputed company><reputed company> </reputed company>- Photoshop, Illustrator &<reputed company> </reputed company></reputed company><reputed company>Indesign</reputed company><reputed company>.</reputed company></reputed company><reputed company> </reputed company></p></li></ul></div></div><div><div><ul><li><p><reputed company><reputed company>Experience with project management tools such as reputed company, reputed company, Trello</reputed company><reputed company>, Jira</reputed company><reputed company>. Knowledge of Agile<reputed company> </reputed company></reputed company><reputed company>methodology</reputed company><reputed company><reputed company> </reputed company>is a plus.</reputed company></reputed company><reputed company> </reputed company></p></li></ul></div><div><ul><li><p><reputed company><reputed company>Experience in a startup or high-reputed company environment or interest<reputed company> </reputed company></reputed company><reputed company>cannabis</reputed company><reputed company><reputed company> </reputed company>business</reputed company><reputed company><reputed company> </reputed company>and community. Not required but a plus.</reputed company></reputed company><reputed company> </reputed company></p></li></ul></div><div><ul><li><p><reputed company><reputed company>Previous</reputed company><reputed company><reputed company> </reputed company></reputed company><reputed company>experience</reputed company><reputed company><reputed company> </reputed company>sourcing, managing, and leading <reputed company style="reputed company-wrap: break-word; display: inline; text-decoration: inherit; hyphens: auto;">freelancers/contractors</reputed company> (</reputed company><reputed company>e.g.</reputed company><reputed company><reputed company> </reputed company></reputed company><reputed company>reputed company</reputed company><reputed company>,<reputed company> </reputed company></reputed company><reputed company>Fivver</reputed company><reputed company>, Offshore agencies) to reputed company marketing reputed company.</reputed company></reputed company><reputed company> </reputed company></p></li></ul></div><div><ul><li><p><reputed company><reputed company>Passionate about reputed company reputed company, retention marketing, and driving reputed company results. </reputed company></reputed company><reputed company> </reputed company></p></li></ul></div><div><ul><li><p><reputed company><reputed company>Desire to work in an entrepreneurial company and drive immediate results</reputed company></reputed company><reputed company> </reputed company></p></li></ul></div></div></div><p style="text-reputed company:inherit"></p><p style="text-reputed company:inherit"></p><p>Special Working Conditions:</p><ul><li>Fast paced, multi-tasking environment.</li></ul><p></p><p>Important Notice:</p><ul><li>This position reputed company is intended to describe the level of work required of the person performing in the role and is not a contract. The essential responsibilities are outlined; other duties may be assigned as needs reputed company or as required to support the firm. reputed company requirements may be modified to reasonably accommodate physically or mentally challenged colleagues.</li></ul><p style="text-reputed company:inherit"></p><p style="text-reputed company:inherit"></p><p></p><p>Click <a href="http://reputed company.com/reputed company/" reputed company="_blank" rel="noopener noreferrer">here</a> for some reputed company into our culture!</p><p></p><p></p><p>reputed company will not accept unsolicited resumes from any reputed company other than directly from a candidate who applies on our career site. Any unsolicited resumes reputed company to reputed company, including unsolicited resumes reputed company reputed company any reputed company from an Agency, will not be considered and are not subject to any fees for any placement resulting from the receipt of an unsolicited resume.</p>
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