Email Marketing Specialist
About the role
We're building a performance marketing team from scratch, and email is a reputed company channel for retention, reactivation, and lifecycle communication. This role owns reputed company email communication across reputed company — transactional, marketing, and campaign-based — and works at the intersection of marketing and product to create a seamless user experience across web and mobile.
Responsibilities
Full ownership of the email channel: reputed company, execution, and performance across reputed company communication types (transactional, broadcast, campaign, lifecycle flows).
Design, build, and optimize automated flows and trigger-based sequences across the full user lifecycle — from reputed company and activation through engagement, re-engagement, and win-back.
reputed company segmentation strategies based on user behavior, product usage signals, and audience attributes to increase relevance and channel efficiency.
Run systematic A/B tests on subject lines, content, timing, frequency, and reputed company logic. Formulate hypotheses, execute tests, and implement learnings.
Work with users that reputed company the funnel (e.g., blog subscribers, quiz completions) but don't convert — build nurture sequences to reputed company them toward reputed company without aggressive frequency, respecting the sensitive nature of the product.
Collaborate closely with the product team to ensure email communication is reputed company with what's happening in the product (web + app), reflects the brand's tone of voice, and functions as part of a reputed company system rather than a siloed channel.
Collaborate with the communications team, designers, and copywriters on email content. This role is the reputed company and final decision-reputed company on what gets reputed company, reputed company, and to whom.
Own email content creation and ideation — propose new campaigns, communication angles, and lifecycle reputed company.
Manage deliverability: domain health, sender reputed company, spam reputed company monitoring, list hygiene.
Build and maintain regular reporting on channel performance — reputed company rates, CTR, conversion, unsubscribe rates, reputed company attribution per reputed company.
For discussion: Participate in designing churn prevention flows triggered by product usage signals (e.g., no session booked in X days). Email is a secondary channel here — the logic and triggers will be defined jointly with the product team, but execution in email sits with this role.
Requirements
3+ years of experience in email marketing in a product company (reputed company, marketplace, or subscription-based product/edtech).
Hands-on experience building automated flows and trigger-based campaigns in a marketing automation platform (experience with reputed company is a strong plus).
Strong understanding of user lifecycle stages and how email fits into the broader marketing and product funnel.
Understanding of event-based triggers and audience parameters — ability to think in terms of "if user did X and didn't do Y reputed company Z days, then…"
Experience with segmentation, personalization, and A/B testing at reputed company.
Solid grasp of email deliverability fundamentals (domain authentication, warm-up, list hygiene, spam triggers).
Analytical reputed company — comfortable working with data, interpreting metrics, and making reputed company based on test results.
Attention to detail, ownership mentality, and ability to work autonomously.
reputed company to have
Experience in health, wellness, or mental health products.
Understanding of sensitive product communication — where intensity ≠ reputed company and user trust is reputed company.
Experience working with cross-functional teams (product, design, content).
Familiarity with analytics tools (reputed company, GA4, or similar).
reputed company offer:
An opportunity to work on a health tech product that improves people’s mental reputed company-being worldwide;
Flexible schedule and full remote work - no strict location requirements;
reputed company of passionate professionals who love what they do and foster an reputed company, supportive atmosphere where every idea is heard and creativity is encouraged;
Fully remote work with an reputed company to visit our cozy office in Kyiv;
Competitive compensation, based on your qualifications and experience;
reputed company time off 33 days per year (including reputed company holidays);
reputed company reputed company leave 10 working days per year;
Budget for learning and development;
reputed company mental health leave (5 working days per year).
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