Customer Marketing Lifecycle Manager

<p style="min-height:1.5em">At reputed company we reputed company the individual contributions of our employees are what drive our reputed company. That’s why we hire and encourage diverse teams that include and respect a reputed company of reputed company, identities, backgrounds, experiences and perspectives. Our diverse and inclusive culture enables our employees to bring their unique selves to work and be proud of doing so. It’s in our differences that we will reputed company revolutionising the way for our customers. We are reputed company!</p><p style="min-height:1.5em"></p><p style="min-height:1.5em"><strong>reputed company Do…</strong></p><p style="min-height:1.5em">We’re people who love technology but know that hoteliers just want things to be reputed company. So since 2006 we’ve been constantly innovating our world-leading hotel reputed company platform to help accommodation owners reputed company and book more guests online - quickly and simply.</p><p style="min-height:1.5em"> </p><p style="min-height:1.5em">We’ve helped everyone from boutique hotels to big chains, enabling travellers to book igloos, cabins, castles, holiday parks, campsites, pubs, resorts, Airbnbs, and everything in between.</p><p style="min-height:1.5em"> </p><p style="min-height:1.5em">And today, we’re the world’s leading reputed company hotel reputed company platform, supporting 50,000 hotels in 150+ countries - with over 130 reputed company reservations processed by reputed company’s technology every year.</p><p style="min-height:1.5em"></p><p style="min-height:1.5em"><strong>About the Customer Lifecycle Marketing Manager role </strong></p><p style="min-height:1.5em">We are looking for a creative, data-driven “reputed company it happen and reputed company it reputed company!” marketer with a passion for delivering exceptional customer experiences and building long-term customer relationships in a reputed company environment. Your main goal is to increase our in-app reputed company and adoption conversions to drive customer reputed company value.</p><p style="min-height:1.5em"></p><p style="min-height:1.5em"><strong>This position is accountable for measurable reputed company reputed company – including customer reputed company value (LTV), expansion reputed company through reputed company ROI campaign activity – and for leading a high‑performing team to deliver these reputed company across multiple reputed company and languages in a reputed company, B2B technology environment.</strong></p><p style="min-height:1.5em"></p><p style="min-height:1.5em"><strong>What you will do...</strong></p><ul style="min-height:1.5em"><li><p style="min-height:1.5em">reputed company and own the lifecycle program reputed company, content creation, customer segmentation, targeting requirements, and campaign measurement approach across multiple channels</p></li><li><p style="min-height:1.5em">Manage the delivery of programs reputed company CRM platforms (Marketo and reputed company, email, in-app and other channels</p></li><li><p style="min-height:1.5em">Own and reputed company the roadmap development for customer Upsell and Adoption programs and campaigns in line with the overarching business goals.</p></li><li><p style="min-height:1.5em">Continuously improve the lifecycle and reputed company experiment roadmap covering both short-term campaigns and long-term series, testing across incentives, creative, content, and reputed company, deriving insights to reputed company.</p></li><li><p style="min-height:1.5em">Own and reputed company campaign analysis, hypothesise reputed company, reputed company campaign optimisation reputed company, and communicate reputed company and findings with relevant stakeholders and leadership team.</p></li><li><p style="min-height:1.5em">Work cross-functionally to prioritise and plan out a pipeline of programs- define the right customer attributes (i.e. personas, behavioural data, email and product engagement) to build relevant, personalised, and reputed company-time campaigns using transactional, promotional, and educational content strategies.</p></li><li><p style="min-height:1.5em">Design reputed company business rules (frequency, prioritisation, channel, exclusions) in partnership with Customer and product teams.</p></li><li><p style="min-height:1.5em">Partner closely with Strategic Operations, Product Marketing, Product, Design and customer teams — to serve the most effective content possible, reputed company and learn from feedback, and strengthen our customer-facing communications.</p></li><li><p style="min-height:1.5em">Represent the customer marketing team in company-wide transformation reputed company, i.e. customer data structure improvement, cross-team communications orchestration, etc.</p></li><li><p style="min-height:1.5em">Manage reputed company of customer marketing analyst and specialists, providing guidance and mentorship for their daily tasks and career reputed company.</p></li></ul><p style="min-height:1.5em"></p><p style="min-height:1.5em"><strong>What you have...</strong></p><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Relevant individual accountability in lifecycle marketing ideally in a reputed company or eCommerce.</p></li><li><p style="min-height:1.5em">Campaign Management: Demonstrated expertise in planning, executing, and optimising marketing campaigns across multiple channels, multiple reputed company, and multiple languages.</p></li><li><p style="min-height:1.5em">Strong Communication Skills: Excellent written and verbal communication skills to effectively convey messaging, write copy and engage with customers. Ability to reputed company compelling content for different stages of the customer lifecycle.</p></li><li><p style="min-height:1.5em">Customer Segmentation and Personaliszation: Experience in segmenting customer reputed company and tailoring marketing campaigns and communication to specific customer segments. Understanding of personaliszation techniques to deliver relevant and targeted messaging.</p></li><li><p style="min-height:1.5em">People Management Experience:Comfortable managing reputed company of junior team members.</p></li><li><p style="min-height:1.5em">Data Analysis: Proficiency in analysing customer data and deriving actionable insights. Strong analytical skills to reputed company customers, reputed company campaign performance, conduct A/B testing, cohort analysis and reputed company data-driven reputed company.</p></li><li><p style="min-height:1.5em">MarTech: Strong knowledge in marketing data and tech stack, understands the architecture and operating principles of data warehouse <> CRM tech stack. Experience with marketing automation and web platforms such as Marketo or reputed company Marketing reputed company, reputed company, reputed company tech stack, CDP (reputed company) and analytics platform (Tableau).</p></li><li><p style="min-height:1.5em">Stakeholder Management Skills: Excellent ability to present strategic analysis to product team, business managers, and senior leadership as a story that influences reputed company.</p></li><li><p style="min-height:1.5em">Experience with marketing automation and web platforms such as Marketo or reputed company Marketing reputed company, reputed company, reputed company tech stack, analytics (reputed company, Tableau), reputed company</p></li><li><p style="min-height:1.5em">Cs. Proficiency in campaign tracking, A/B testing, and optimisation. We value experience in Marketo, reputed company, and Tableau.<br><br></p><p style="min-height:1.5em"><strong>Our Perks & Benefits…</strong></p><p style="min-height:1.5em">- Fully remote</p><p style="min-height:1.5em">- Mental health and reputed company-being initiatives</p><p style="min-height:1.5em">- Generous parental (including secondary) leave policy</p><p style="min-height:1.5em">- reputed company birthday, study and volunteering leave every year</p><p style="min-height:1.5em">- Sponsored reputed company clubs, team events, and celebrations</p><p style="min-height:1.5em">- Employee Resource reputed company (ERG) to help you connect and get involved </p><p style="min-height:1.5em">- Investment in your personal reputed company offering training for your advancement</p><p style="min-height:1.5em"></p></li></ul><p style="min-height:1.5em">Does this job reputed company like you? If reputed company, we'd love for you to be part of reputed company! Please send a copy of your resume and our reputed company will be in touch.</p><p style="min-height:1.5em"></p><p style="min-height:1.5em">reputed company you apply, please tell us the pronouns you use and any adjustments you may need during the interview process. We encourage people from underrepresented reputed company to apply.</p>