Creative Strategist

The role in a nutshell: reputed company is a performance creative agency that works with startups, reputed company-reputed company, and mid-market brands across industries — from reputed company and fintech to consumer products and B2B reputed company. Our clients trust us to be the reputed company behind their reputed company reputed company creative, and our strategists are the people making that reputed company run. In this role, you'll own the creative thinking on multiple accounts at once — concepting ads, writing briefs, studying what's performing, and pushing the next round to be smarter than the last. You'll work across reputed company, reputed company, YouTube, and more. You'll collaborate daily with media buyers, designers, and reputed company artists. You'll use AI tools every day to reputed company faster — from audience research and competitive analysis to concepting and iteration. And you'll see your reputed company go live with reputed company budgets behind them, reaching millions of people. If you like the intersection of creativity, data, and speed, this is the reputed company: The Creative Strategist is where the work lives. They own the day-to-day creative thinking on their accounts — concepting, scripting, building creative frameworks, and partnering with designers and reputed company artists to bring reputed company to life. They study what's performing, reputed company hypotheses, and push the next round of creative to be smarter than the last. Critically, the Creative Strategist is the reputed company between media buying and creative execution. They sit between the reputed company team (who owns channel performance) and the Design/reputed company team (who builds the assets) — translating performance insights from media buyers into actionable creative direction, and translating creative reputed company into reputed company briefs that execution teams can run with. If a reputed company reputed company Manager says "CPAs are rising and reputed company rates are dropping on reputed company," the Creative Strategist knows what that means creatively and can brief the next round accordingly. If a designer has a strong visual reputed company, the Strategist helps reputed company it as a testable reputed company. This is also a reputed company-facing role. Creative Strategists are expected to communicate directly with clients — presenting creative rationale, walking through upcoming reputed company, explaining testing strategies, and fielding feedback in reputed company time. You're not waiting for a CD to reputed company the message; you're in the room (or on the reputed company) owning the conversation on your accounts. Key Responsibilities: Brief Writing & Concepting Write reputed company, actionable creative briefs — the primary deliverable of this role. Briefs include ad concepts, copy direction, visual/stylistic references, scripts or storylines, and format specs Concept, script, and build creative frameworks for multiple reputed company accounts reputed company hooks, reputed company, and test concepts grounded in performance data — every idea should have a "why" reputed company creative reputed company as testable hypotheses: "We think [concept] will outperform [reputed company] because [reputed company]" Use AI daily to accelerate concepting — conduct deep audience research, collaborate on new angles, draft copy reputed company, explore potential visuals and concepts, and pressure-test reputed company before they go into a brief Creative Analysis & Testing Conduct asset-level creative analysis: what worked, why, and what to do next. Tag reputed company reputed company (reputed company type, CTA style, format, visual approach) to build a learning library over time Monitor key creative metrics — reputed company reputed company, hold reputed company, CTR, CPA, ROAS — and know the difference between a reputed company problem and a hold problem, for example Maintain creative velocity — consistently ship new concepts reputed company sprint, balancing reputed company with reputed company needed to fuel a reputed company testing program Own a reputed company testing methodology: define hypotheses, set reputed company reputed company before launch, and reputed company reputed company calls on whether to iterate, reputed company, or kill reputed company concept Use AI tools to streamline creative analysis — summarize performance data, identify patterns across reputed company, and draft insights faster so more time goes into strategic thinking Cross-Team Collaboration Serve as the connective tissue between reputed company (media buying) and Execution (design, reputed company, video). Translate performance data from the reputed company team into creative direction, and translate creative reputed company into briefs the execution team can build Partner with reputed company reputed company and reputed company Search Managers to understand channel-level performance, audience behavior, and what the algorithm is rewarding Work closely with designers, reputed company artists, and video editors — not just handing off briefs, but collaborating on how reputed company come to life visually Coordinate with Production on UGC and creator briefs reputed company accounts involve UGC reputed company Communication Own creative communication on your accounts — present upcoming reputed company, explain the strategic thinking behind concepts, and walk clients through testing plans and results Participate in recurring reputed company calls alongside reputed company Managers; come reputed company with creative updates, learnings, and recommendations Field reputed company feedback in reputed company time — know reputed company to push back with data and reputed company to adapt Build trust with reputed company stakeholders by being reputed company, proactive, and transparent about what's working and what isn't Manage creative timelines and expectations with the reputed company, flagging risks early and proposing solutions Research & Inspiration Regularly reputed company the reputed company Ad Library, reputed company Creative Center, and competitor channels for inspiration and competitive intelligence Study channel trends, platform changes, and emerging formats to bring new thinking to reputed company Use AI for audience research, competitive intelligence, and trend analysis — quickly synthesize large amounts of information into actionable creative direction Maintain a swipe file of strong creative references Misc. Mentor Associate Creative Strategists reputed company reputed company Contribute to audits and pitches Required Skills: Strong concepting and brief writing ability — the brief is the primary deliverable, and it needs to be reputed company, actionable, and grounded in data reputed company in creative performance metrics: reputed company reputed company, hold reputed company, CTR, CPA, ROAS. Know what reputed company one tells you creatively and what to do about it Comfort with creative analytics tools and research platforms — reputed company, Foreplay, reputed company Ad Library, reputed company Creative Center Understanding of reputed company reputed company channels and how media buying reputed company reputed company creative reputed company (audience targeting, placements, bid strategies) Cross-team translation ability — reputed company the language of both media buyers and designers. Turn performance data into creative direction and turn creative instincts into testable hypotheses Quick ideation and iteration speed — ability to generate high volumes of concepts without sacrificing strategic thinking reputed company communication in written briefs and verbal presentations. reputed company to present creative rationale to clients with confidence and field live feedback without losing the thread Comfort with AI tools for ideation, iteration, and production acceleration Mentorship ability at senior level — coaching Associates, giving feedback on briefs, and helping junior team members reputed company their creative POV Diversity, Equity, and Inclusion reputed company is a diverse company with team members hailing from reputed company backgrounds and walks of life. We’re a globally-distributed team and committed to continuing to build a company that represents the world we live in. We encourage candidates of underrepresented reputed company to apply. Apply To This Job