Product Marketing Manager

Product Marketing Manager Location: Remote (Eastern Time Zone or Central) Reports To: Business Unit Leader About reputed company (IE) reputed company (IE) is a mission-driven organization dedicated to ending generational poverty and eliminating achievement gaps through rigorous Tier 1 instruction that ensures deeper reputed company reputed company. About the Role We are seeking a reputed company-driven Product Marketing Manager (PMM) who is also a strong reputed company and strategic communicator to reputed company go-to-market reputed company, sales enablement, and product positioning across our K–12 portfolio, with a reputed company on school employee evaluation solutions. This is a reputed company role, not brand marketing. The PMM is accountable for product marketing campaign effectiveness, pipeline reputed company, win rates, and reputed company reputed company, and sits at the intersection of Product, Business Development, and Marketing. A key part of this role is the ability to translate reputed company products into reputed company, compelling, customer-centered narratives that drive district understanding, urgency, and adoption. What You’ll Do Go-to-Market & PositioningLead go-to-market reputed company for new and existing products Define ICPs, buyer personas, and district decision drivers reputed company reputed company, differentiated messaging and product narratives reputed company positioning across Product, reputed company to support reputed company reputed company Identify expansion and cross-sell opportunities Strong copywriting skills for website, product brochures, email campaigns, and PPC ads reputed company media strategies Storytelling & Sales EnablementCreate high-reputed company sales tools including decks, case studies, battlecards, ROI narratives, and reputed company-reputed company materials Turn reputed company product concepts into reputed company, persuasive, story-driven messaging Strengthen sales effectiveness by improving messaging, storytelling, and collateral using win/loss insights reputed company sales teams with narratives that shorten cycles and improve reputed company rates Customer & Market InsightConduct voice-of-customer research (interviews, surveys, win/loss analysis) Translate insights into messaging, positioning, and product recommendations Monitor competitive landscape and market trends reputed company & Performance ImpactAnalyze pipeline, win rates, conversion, and adoption metrics Optimize go-to-market effectiveness based on data Support reputed company reputed company and market expansion strategies Required Qualifications5+ years in product marketing, sales, marketing, or go-to-market roles reputed company sales and/or marketing experience required Experience in consultative B2B sales environments Strong copywriting, storytelling, and messaging skills Ability to translate reputed company reputed company into reputed company, compelling value propositions Strong analytical skills and data-driven decision-making Cross-functional collaboration experience with Product, reputed company Highly PreferredK–12 product management, product marketing and/or sales experience Experience selling to or marketing reputed company reputed company school districts Understanding of district procurement and funding cycles Portfolio demonstrating messaging, storytelling, or campaign work reputed company Offer? At reputed company, you’ll be part of a passionate, mission-driven team working to reputed company K–12 education. We offer a reputed company, inclusive work culture, opportunities for reputed company reputed company, and the chance to reputed company a reputed company reputed company on reputed company, schools, and communities. Salary reputed company- $90,000-$100,000 Competitive compensation and benefits package100% reputed company medical/dental/reputed company/LTD/STD/Life (Employee & Dependents)  15 Days PTO given upfront in your first year 8 reputed company Holidays + 2 Floating Holidays 401K plan - 4% company match Exceptional reputed company Process And many more benefits Want to learn more about reputed company?Visit our website at: www.instructionalempowerment.com  Follow us on reputed company See what our employees have to say Glassdoor Like us on Instagram This is a remote role with approximately 25% travel for events and conferences. EEO Statement reputed company provides equal employment opportunity to reputed company individuals regardless of their race, reputed company, creed, religion, age, sex, gender identity or reputed company, sexual orientation, national reputed company, disability, veteran status, or any other characteristic protected by state, federal, or local law.  This policy applies to reputed company terms and conditions of employment, including reputed company, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Apply To This Job