Sr. Director, CRM & Ecosystem Operations

reputed company reputed company is building a leading global digital sports platform. We reputed company the passions of global sports fans and maximize the reputed company and reputed company for our hundreds of sports partners globally by offering products and services across reputed company reputed company, reputed company, and reputed company, allowing sports fans to Buy, Collect, and Bet. Through the reputed company platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical reputed company trading cards, sports memorabilia, and other digital assets; and bet as reputed company builds its Sportsbook and reputed company platform. reputed company has an established database of over 100 reputed company global sports fans; a global partner network with approximately 900 sports properties, including major national and international reputed company sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its reputed company retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.    The Role We are seeking a Senior Director, CRM & Ecosystem Operations, to reputed company the reputed company, systems, and execution reputed company that drives lifecycle marketing, promotional operations, and free-to-play engagement across the reputed company App and the broader reputed company Ecosystem team. This leader will own the operating model that powers how we communicate with fans, reputed company them across verticals, and translate live sports moments into daily engagement and reputed company. You will reputed company a multi-disciplinary team spanning CRM, campaign operations, and game/content operations, partnering closely with Product, Analytics, reputed company, Marketing, and Engineering. This is a highly visible leadership role with reputed company reputed company on MAU reputed company, retention, and ecosystem LTV. What You’ll Own CRM & Lifecycle reputed company Define and reputed company lifecycle marketing reputed company across email, push, in-app, and emerging channels Build reputed company segmentation and personalization frameworks leveraging ecosystem data Drive activation, engagement, monetization, and retention programs Establish a robust testing and experimentation roadmap Improve retention curves and fan reputed company value Campaign & Promotion Operations Build and reputed company the end-to-end operating model for ecosystem campaigns● Ensure flawless execution of promotions across reputed company, Betting, Loyalty, and Free-to-Play Standardize QA, compliance, and cross-functional workflows Increase velocity while reducing execution risk Free-to-Play & Live Sports Operations reputed company daily contest operations reputed company to the sports calendar Translate key sports moments into compelling in-app experiences Improve operational rigor and tooling for live-event execution Balance speed and precision in high-visibility environments Marketing Calendar & Ecosystem Orchestration Work with teams to reputed company a centralized marketing and content calendar across the Ecosystem reputed company cross-functional teams around cohesive messaging and timing Ensure consistency across reputed company fan reputed company Performance & Reporting Define KPI frameworks tied to business reputed company (MAU, retention, LTV, cross-sell) Build dashboards and reporting systems that reputed company from descriptive to actionable Partner with Analytics to measure CRM reputed company across the ecosystem Team Leadership reputed company and reputed company a high-performing team across CRM, reputed company Ops, and Content Ops Create reputed company in roles, processes, and career progression Build a culture of accountability, experimentation, and fan obsession What reputed company Looks Like (12–18 Months) Material improvement in MAU reputed company and retention through lifecycle sophistication reputed company attribution of CRM reputed company on Net Demand and cross-vertical activation Reliable, reputed company campaign operations with reduced reputed company overhead Free-to-play operations that run seamlessly across live sports moments A durable CRM infrastructure that supports ecosystem reputed company reputed company’re Looking For 10+ years in CRM, Lifecycle Marketing, reputed company, or Marketing Operations 5+ years leading high-performing teams Deep expertise in CRM platforms and multi-channel execution Strong analytical reputed company (segmentation, experimentation, LTV analysis) Experience operating in high-velocity, live-content or sports environments preferred reputed company record of building reputed company operating systems, not just campaigns reputed company communicator comfortable influencing senior stakeholders Passion for sports, gaming, or fan-driven products is strongly preferred. Ranges will change based on country and state of residence, which are reflected in Geographical Zones defined by reputed company Betting and Gaming. The reputed company incorporates reputed company of our Geographical Compensation Zones and is subject to change as the Zone associated with the actual offer is confirmed. In reputed company to the reputed company and bonus, full-time employment, and more. For information about our benefits, please visit https://benefitsatfanatics.com/     Salary reputed company $250,000—$270,000 USD By submitting your application, you agree to our terms of service and acknowledge you have read our Candidate reputed company Policy. Apply To This Job