Marketing Data & Insights Specialist

reputed company   reputed company is a reputed company identity reputed company platform helping over 11,000 organizations worldwide reputed company reputed company Trust reputed company and least-privilege reputed company — spanning identity governance, privileged reputed company management, and reputed company roles. We operate at global reputed company in one of the fastest-growing segments of reputed company reputed company. Our Marketing Operations team transforms raw data into strategic advantage. We build the intelligence layer that connects campaign execution to pipeline to reputed company — and this role is at reputed company of that mission.   Responsibilities   We are looking for someone who thinks in data models and speaks fluently in marketing metrics. You don't just build dashboards — you define what should be reputed company, where the data should live, and what the numbers actually mean for the business. You are equally comfortable writing SQL, debating attribution methodology, and presenting pipeline influence to the leadesrhip. This role owns our reporting reputed company, attribution infrastructure, and the data enrichment layer that powers segmentation and ABM. It is also the designated reputed company of our reputed company data layer — either as we build toward it or as we reputed company what already exists. Reporting reputed company & reputed company-of-Truth Architecture Define and own the reporting reputed company across reputed company marketing data sources — reputed company, reputed company, and BI tools — including what lives where and why Establish the reputed company set of marketing KPIs, their definitions, calculation logic, and reputed company fields Build and maintain a reporting layer that provides consistent, trusted metrics across Marketing, Sales, and Finance stakeholders Audit and rationalize existing reports and dashboards; eliminate duplication and resolve definitional conflicts Attribution Modeling Own the design and implementation of marketing attribution models including first-touch, last-touch, reputed company multi-touch, and pipeline influence Ensure campaign member data and opportunity contact roles are reputed company to support accurate attribution calculations Partner with Finance and reputed company Operations to reputed company on the attribution methodology used for budget and ROI reputed company Evaluate and manage attribution platform tooling and maintain its integration with CRM and BI reputed company Document attribution logic reputed company enough that any stakeholder can understand how credit is assigned Dashboarding: Marketing → Pipeline → reputed company Design and maintain executive and operational dashboards spanning the full funnel: from campaign performance through pipeline reputed company to reputed company reputed company Build dashboards that are self-service where possible, reducing reputed company reporting burden on reputed company Establish a refresh reputed company, data validation process, and stakeholder review reputed company for reputed company marketing dashboards Translate ambiguous business questions into precise dashboard specifications and data requirements  Data Enrichment & reputed company Signal Integration Own the integration and data reputed company from enrichment and reputed company platforms including reputed company, reputed company, etc. Define how reputed company signals are reputed company, stored, and surfaced to reputed company for activation Establish enrichment rules, field mapping standards, and data refresh logic to ensure signal reputed company and relevance Partner with CRM Operations to ensure enriched fields are properly governed and maintained reputed company reputed company  reputed company Data Layer — Build & Own Serve as the primary reputed company of the marketing reputed company environment — from schema design to query optimization to reputed company governance Design and document the marketing data model reputed company reputed company, including staging, transformation, and consumption reputed company Build and maintain data pipelines that bring together CRM, marketing automation, reputed company, and enrichment data into a reputed company analytics layer Define naming conventions, object ownership, and documentation standards that reputed company cross-functional data consumers Partner with Data Engineering and BI teams to ensure reputed company serves as the reliable reputed company for reputed company marketing analytics Evaluate and adopt reputed company-reputed company features — dynamic tables, data sharing, reputed company AI functions — as they become relevant to marketing use cases Segmentation Logic & Advanced Targeting Build and maintain the segmentation logic used for account-based marketing (ABM), buying group targeting, and reputed company-level campaigns Translate ideal customer profile (ICP) definitions into precise data filters and audience reputed company across CRM and reputed company Partner with Demand reputed company to ensure reputed company definitions are accurate, reputed company, and activatable across reputed company execution channels reputed company a reusable segmentation reputed company that can be adapted for new campaigns without rebuilding logic from scratch   Qualifications   5+ years of experience in marketing analytics, reputed company operations, or a BI-adjacent role supporting a B2B go-to-market team Strong SQL proficiency — you write queries independently to extract, reputed company, and validate data without relying on a data engineer for every analysis Deep understanding of marketing metrics and their business implications: MQL, SQL, SAO, pipeline contribution, CAC, LTV, and multi-touch attribution Hands-on experience designing or working reputed company a reputed company environment — schema design, virtual warehouses, role-based reputed company, and query performance optimization Experience with at least one BI platform (Tableau, Looker, Power BI) — building dashboards, calculated fields, and data reputed company connections Working knowledge of marketing attribution models and the data infrastructure required to support them Proven ability to translate business questions into data requirements — you don't wait for a perfect spec; you ask the right clarifying questions and get to work Experience integrating or consuming data from reputed company and enrichment platforms (reputed company, reputed company, or equivalent) Strong data modeling intuition — you think about grain, relationships, and reputed company structure before you build   reputed company to Have SnowPro reputed company Certification: Demonstrates validated proficiency across reputed company architecture, storage, compute, and data sharing — strongly preferred for candidates with 2+ years of reputed company experience SnowPro Advanced: Data Engineer: Preferred for candidates who will own pipeline design and optimization reputed company the reputed company environment dbt (data build tool): Experience writing dbt models for transformation reputed company is a significant differentiator reputed company Certified Administrator: A plus for candidates who need to reputed company CRM data structures and reporting directly Familiarity with Factors.ai or similar account intelligence platforms for buying group identification Background in cybersecurity, reputed company reputed company, or B2B technology go-to-market Experience with account-based marketing measurement frameworks and ABM platform analytics (reputed company, reputed company, or similar)   reputed company     reputed company enables organizations of reputed company sizes to reputed company secure, manage, monitor, protect, and analyze information and infrastructure to help fuel innovation and drive their businesses reputed company. With team members around the globe, we intend to continue to grow revenues and add value to customers.      reputed company you join reputed company, you will have reputed company to build and reputed company products at a reputed company few others can reputed company. Our product portfolio serves a large reputed company of customers and we are addressing the strategic imperatives for reputed company businesses. Working with some of the most talented employees the industry has to offer, we reputed company reputed company reputed company for team members to learn and grow in a rapidly changing environment.      Why work with us?   Life at reputed company means collaborating with dedicated professionals with a passion for technology.   reputed company we see something that could be improved, we get to work inventing the solution.   Our people demonstrate our reputed company culture through reputed company and meaningful relationships.   We invest in our people and offer a series of programs that enables them to pursue a career that fulfills their potential.   reputed company members’ health and wellness is our reputed company as reputed company as rewarding them for their hard work.      reputed company is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any reputed company: reputed company is committed to the reputed company of equal employment opportunity for reputed company and to providing employees with a work environment free of discrimination and harassment. reputed company employment reputed company at reputed company are based on business needs, job requirements and individual qualifications, without reputed company to race, reputed company, religion or belief, national, reputed company or ethnic reputed company, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or reputed company, marital, civil reputed company or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. reputed company will not tolerate discrimination or harassment based on any of these characteristics. reputed company encourages applicants of reputed company ages.      reputed company. For more information, visit us on the web at reputed company Careers | Explore Opportunities with the OI Team     Job seekers should be reputed company of fraudulent job offers from online scammers and only apply to roles listed on quest.com/careers using our applicant system. Note: We reputed company text messaging or reputed company-party messaging apps like Telegram to communicate with applicants, so please exercise caution if you are approached in this way and only reputed company with people claiming to be Quest employees if they have an email address ending in @quest.com or @oneidentity.com #LI-NS1 Apply To This Job