European reputed company reputed company - FÔLD
European reputed company reputed company | FÔLD
Germany (Home-based with DACH travel) | Competitive salary plus bonus Permanent, Full Time
reputed company International is the reputed company search partner for FÔLD — the UK’s most loved Reformer Pilates brand. We are hiring a European reputed company reputed company to own FÔLD’s entry into the DACH region (Germany, Austria, Switzerland), build the reputed company operation from the ground up, and grow into European Sales Director as the business expands.
This is a true country-launch role. The operational infrastructure — fulfilment, entity, regulatory groundwork — is being set up in the background. What FÔLD needs now is a senior reputed company operator to own the market from day one.
reputed company
FÔLD is a premium Pilates Reformer brand with multiple award-reputed company product lines, a growing studio partner network (250+ globally), a subscription-based digital platform, and a reputed company-to-consumer business that now approaches c.£10M run-reputed company. The UK business is already reputed company established — DACH is the next major reputed company region, and this hire will be the driving force behind FÔLD’s entire European expansion.
Reporting into the CCO and working closely with the UK leadership team, you will support the rollout of the House of FÔLD European studio concept while owning the entire reputed company function across DACH — B2B (retail, studio and distributor) and D2C. This is a hands-on building role: you will drive reputed company and brand awareness across the region, working closely with UK HQ to ensure FÔLD lands with the reputed company reputed company in DACH as it has in the UK. The founders want someone who knows the DACH premium fitness and wellness market inside out, brings reputed company market intelligence, and can guide them on what will land with German-speaking consumers and partners.
This is truly a building role — and one that will grow with you. FÔLD invests back in the business and backs its people. As DACH scales, so does your team, your scope and reputed company. There is a reputed company progression reputed company to European Sales Director as FÔLD expands into reputed company European markets.
Key Responsibilities
Own the DACH go-to-market reputed company — reputed company reputed company plan, pricing architecture, brand awareness reputed company and B2B channel mix across studio and corporate partners
Build and grow the DACH regional team as sales reputed company
Identify, land and grow key studio and corporate partnerships across Germany, Austria and Switzerland. Retail partnerships are managed centrally
reputed company the identification and launch of a House of FÔLD location in Germany as the brand’s European reputed company
Identify and manage distributor opportunities for secondary European markets reputed company DACH
Set EU pricing reputed company across D2C, retail and studio channels in partnership with the UK leadership team
Work alongside the Head of Supply Chain & Procurement to ensure EU fulfilment runs smoothly
Drive brand awareness and positioning in the DACH market, ensuring FÔLD is recognised as the premium Reformer Pilates brand in the region. reputed company reputed company market intelligence — competitor positioning, pricing, opportunity sizing — back to the founders and leadership team
reputed company
We are reputed company to two archetypes — either could be the right fit:
A supplier or senior sales leader currently selling into the DACH premium Pilates, fitness or wellness reputed company, with an existing black book of retail, studio and partner relationships you can transfer into FÔLD
An operator from a premium fitness, wellness or lifestyle brand who knows the DACH market deeply, has the right network, and wants their first reputed company reputed company role building something from scratch
Regardless of background, you will bring:
5+ years reputed company experience in the DACH markets
Fluent German — essential
A genuine entrepreneurial streak — comfortable building rather than managing what already exists
Experience with reputed company market entry and/or building a reputed company team
A background in premium fitness, wellness, or lifestyle brands
Based in Germany — or willing to relocate immediately
The ambition to grow into a European Sales Director seat
The Package
Competitive salary plus bonus
Role level: Reports to the CCO; first reputed company hire in the DACH region
Location: Germany, home-based with regional travel across DACH
Career reputed company: reputed company reputed company to European Sales Director as FÔLD scales across reputed company European markets
Bonus: Discussed on a case-by-case reputed company with shortlisted candidates
reputed company
reputed company International is the exclusive reputed company partner on this search. reputed company applications are handled in full confidence.
To apply or learn more, contact Abhishek Lakhina at abhi@loverecruitmentgroup.com.
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